Summary
Overview
Work History
Education
Skills
Timeline
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EDDAH MWANGI

Lynnwood,WA

Summary

Accomplished Marketing Manager with 6+years of experience developing strategic marketing initiatives, which has resulted in increased customer engagement and generated revenue. Additionally, highly skilled in executing comprehensive marketing strategies, collaborating with cross-functional teams, market research/penetration, customer segmentation and effective communication with stakeholders at all levels.

Overview

7
7
years of professional experience

Work History

Senior Marketing Manager

Live Nation – Duke Concepts LLC
08.2022 - Current
  • Tracked, analyzed, and reported weekly analytics and KPIs to management utilizing Google Analytics and Hootsuite
  • Curated content calendars utilizing Hootsuite across multiple Social Media platforms and different Brands, increasing customer base by 130%
  • Completed competitive research and benchmarking to further understand target audience and goals
  • Optimized the existing sales payment system through creating an automated process which resulted in savings of $27K annually and increase in company productivity by 40 hours a month
  • Managed a team of 8 staff members comprising vendors and marketing associates.

Digital Marketing Assistant

08.2021 - 08.2022
  • Leveraged sales data to better understand the target audience in order to create content curated to specific platforms for each stage of the customer sales cycle, resulting in repeated sold-out events
  • Grew clients’ social media accounts to 70K followers maintaining a 10% engagement rate in 6 months
  • Pitched, developed, and produced short video content on Apple iMovie, InShot, CapCut and TikTok resulting in a 200% increase in followers’ growth within 6 months
  • Wrote copy for social posts and email campaigns with 100% grammatical accuracy.

Social Media Manager

SNOB LIFE STUDIOS
03.2019 - 07.2021
  • Generated ~1,500 new leads and repeat customers for clients, representing a total revenue of $1.4M over the last 2 years of my tenure through engagement with customers, influencers, and followers
  • Leveraged monthly social media data to ensure each social media platform attracts 13 new leads per month resulting in increasing booked appointments by 32% annually
  • Developed cross-channel social media platform to engage different customer segments on Facebook, Instagram, etc
  • Resulting in an increment of $710K in annual revenue
  • Partnered with 6 different clients to manage their paid social media acquisition, while overseeing a $60,000 annually budget
  • Managed multiple client’s marketing initiatives by creating & scheduling all social media posts through Hootsuite across all platforms to coincide with new marketing and product launches
  • Built out data dashboard in excel to show number of leads in each stage of sales funnel for each social channel saving 12 hours of manual work each month
  • Developed online intake forms, waivers, social media request documents for appointments and other marketing initiatives
  • Reduced customer support requests by 7% by engaging with customers on social media whenever there were product issues preventing escalation.

Digital Marketing Strategist

06.2016 - 02.2019
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence
  • Led 6-person cross-departmental staff to develop and execute all digital and social marketing initiatives
  • Used Google Analytics, Meta Ads Manager, Acuity Scheduling Software and Stripe Payment Processor to identify behavioral patterns and trends in data and made adjustments to marketing campaigns, resulting in 70% increase in sales
  • Collaborated with the product development team to effectively modernize and update promotions.

Education

Associate of Science - Financial Technology and Analysis

University of Washington
08.2023

Clinical Laboratory Science/Medical Technology

Edmonds Community College
06.2018

Skills

  • Project management Product Marketing Content Strategy Event Planning/Management Scheduling
  • OMNI-CHANNEL MARKETING (INSTAGRAM, TIKTOK, FACEBOOK) Brand Management Sales Entrepreneurial Data Analytics and Reporting ROI Strategist Leadership Copywriting CRM Communications

Timeline

Senior Marketing Manager

Live Nation – Duke Concepts LLC
08.2022 - Current

Digital Marketing Assistant

08.2021 - 08.2022

Social Media Manager

SNOB LIFE STUDIOS
03.2019 - 07.2021

Digital Marketing Strategist

06.2016 - 02.2019

Associate of Science - Financial Technology and Analysis

University of Washington

Clinical Laboratory Science/Medical Technology

Edmonds Community College

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