Eddie Byrd
Studio City,United States
Summary
15 years of production, sales, creative, and relationship-building experience. Visionary leader with a proven track record in steering organizations toward success through strategic planning and effective management. Demonstrated ability to transform challenges into opportunities, resulting in a significant impact on company growth and profitability. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives.
Overview
18
18
years of professional experience
Work History
Exec Dir, Global Marketing Ops and PM
Hourglass Cosmetics
LOS ANGELES, CA
11.2023 - Current
- Own the global master GTM calendar, building a strategic approach, and an end-to-end project plan for annual brand and product initiatives.
- Submitted budget estimates, progress reports and cost tracking reports.
- Design, the overall project plan, and the development of the project timeline, from product sign-off to consumer live date.
- Manage and monitor the end-to-end project timelines for 3-4 yearly GTM initiatives, leading regular status meetings with key stakeholders to ensure that all critical milestones are achieved in the plan.
- Lead collaborative relationships with key stakeholders at all levels, ensuring they are kept appropriately informed of project activities, and accountable for respective steps.
- Evaluated existing procedures, identifying areas of improvement through process optimization initiatives.
- Tracked expenses associated with each stage of development, ensuring accuracy.
Integrated Executive Producer
TBWA\\Chiat Day
LA, CA
11.2021 - 10.2023
- Guided anywhere from 4 to 6 fully integrated advertising campaigns/projects simultaneously, including broadcast, OLV, art, social media, experiential, and interactive advertising.
- Identify new and leverage existing key production partners and internal resources to execute the creative vision at the highest quality across budgets.
- Steered the bidding process, including working with procurement and cost consultants when required.
- Communicated timelines, budgets, deliverables, goals, and expectations with senior clients, internal team members, and external partners.
- Liaised with all five department leads: production, account, creative, resourcing, and operations, to maintain and improve our resource management processes.
Executive Producer and Account Manager
Imprint Projects
LA, CA
07.2021 - 11.2021
- Guided client relationships, projects, and teams to execute social and experiential campaigns.
- Built and negotiated project budgets, timelines, and scopes with clients.
- Presented project budget actuals to leadership, showed learnings and efficiencies that decreased overhead by 10%, and lowered personnel allocations.
- Managed the identification, vetting, and engagement of vendors, specialists, and freelancers to support project needs.
- Identified opportunities for account growth with current clients, and increased profitability by 12%.
- Liaised with cross-functional teams to develop, build, and execute 360 campaigns.
- Identified potential risks associated with each project and developed contingency plans accordingly.
Executive Producer and Business Development
HETIME
NY, NY
02.2020 - 07.2021
- Cultivated and maintained relationships while developing strategies that increased brand awareness.
- Developed celebrity business relationships and policies that allowed partnerships to thrive.
- Identified opportunities for new partnerships, helping to increase partnerships by 5% yearly.
- Strengthened existing relationships and collaborations.
- Developed relationships with customers and vendors to build the brand and business.
- Developed, implemented, and managed campaigns across social platforms.
- Managed post-production processes such as editing, sound design, music composition, and visual effects.
Managing Director
Pulse Advertising
NY, NY
11.2018 - 12.2019
- Expanded and grew a team of eight national account executives, four campaign managers, and four producers, who provided clients with unique digital and social media solutions to meet business objectives.
- Developed internal workflow processes to scope campaigns, build timelines, and select vendors that increased productivity.
- Enhanced and implemented NA broadcast, content development, and project management guidelines.
- Implemented recruitment processes, performance reviews, learning and development initiatives, and motivation processes across sales, creative, and execution teams.
- Led a national social media campaign for a leading cosmetics brand, resulting in the most successful TikTok challenge to date, with over 2 billion views and impressions.
- Coordinated with senior leadership teams to develop long-term growth plans for the organization.
- Managed external communications such as press releases, media interviews.
- Performed regular reviews of operational processes to reduce costs while maintaining quality standards.
EP, Director, Integrated Production
Ogilvy
NY, NY
04.2015 - 11.2018
- Liaised with internal Creative, Strategy, Planning, and Media teams to ensure seamless delivery of campaign collateral.
- Provided client platform and business updates weekly to highlight wins and demonstrate upcoming opportunities for improvement or adjustment.
- Defined and prepared the project scope of work, costs, specifications, and timelines.
- Managed clients' needs and expectations with daily progress reports and weekly status meetings.
- Managed all production vendors and talent across various projects.
- Identified potential risks associated with different aspects of campaign execution and developed mitigation strategies accordingly.
- Monitored performance metrics to measure success of campaigns and drive optimization efforts.
Sr. Producer, Broadcast, Social and Experiential
360i
NY, NY
12.2013 - 04.2015
- Led integrated campaigns for Oscar Mayer brands.
- Conducted all aspects of pre-production, production, and post-production for all projects.
- Planned, analyzed, evaluated, and delivered end-of-project analytics to clients.
- Managed the financial scope of all project workstreams to help ensure costs stayed in scope, and helped identify cost savings.
- Led an interdisciplinary team of five junior producers and three associate producers.
Sr. Producer, Digital, Broadcast and Experiential
Ogilvy and Mather
NY, NYC
04.2007 - 12.2013
- Guided day-to-day management of various online, offline, and mobile projects.
- Identified, managed, and assigned internal resources according to the project budget, needs, and timing.
- Managed projects across numerous channels, including online banner campaigns, in-banner video rich media, and microsite builds.
Education
Computer Science
San Francisco State University
San Francisco, CA05-2021
Timeline
Exec Dir, Global Marketing Ops and PM
Hourglass Cosmetics
11.2023 - Current
Integrated Executive Producer
TBWA\\Chiat Day
11.2021 - 10.2023
Executive Producer and Account Manager
Imprint Projects
07.2021 - 11.2021
Executive Producer and Business Development
HETIME
02.2020 - 07.2021
Managing Director
Pulse Advertising
11.2018 - 12.2019
EP, Director, Integrated Production
Ogilvy
04.2015 - 11.2018
Sr. Producer, Broadcast, Social and Experiential
360i
12.2013 - 04.2015
Sr. Producer, Digital, Broadcast and Experiential
Ogilvy and Mather
04.2007 - 12.2013
Computer Science
San Francisco State University
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