Summary
Overview
Work History
Education
Skills
Websites
Certification
Training
Awards
Timeline
Generic
Eddie Calderin

Eddie Calderin

Naples

Summary

Proven sales leader and technical founder with over 20 years of experience driving enterprise sales, building high-performing teams, and delivering digital transformaon soluons in SaaS and digital markeng environments. BrandEVO: Scaled monthly recurring revenue from $0 to $400K in 12 months by targeng SMBs to enterprise clients in banking, financial services, real estate, and insurance vercals using HubSpot-driven campaigns. Terraboost Media: Grew sales of stac and digital billboards from $11M to $14.6M, opmizing HubSpot workflows to reduce cost of sale by 45%. Experse in Proof's target vercals and a track record of closing Fortune 500 accounts.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Founder (Technical Founder)

BrandEVO
04.2024 - Current
  • Scaled monthly recurring revenue from $0 to $400K in 12 months, leading a team of 15 sales reps and 4 managers to achieve an ACV of $4,500 through consultative sales.
  • Pioneered best-in-class sales processes by deploying sequenced cold email, text, social media, and programmatic campaigns targeting SMBs to enterprise clients.
  • Engineered HubSpot integrations and automation sequences, streamlining lead nurturing and pipeline management to drive consistent revenue growth.

Director of Local & Regional Sales

Terraboost Media
11.2022 - 03.2024
  • Grew sales of static and digital billboards from $11M to $14.6M (32% growth) by targeting SMBs to enterprise clients.
  • Reduced cost of sale by 45% and increased ACV from $2,600 to $4,200 by optimizing HubSpot-driven processes.
  • Recruited, trained, and coached a team of 10+ sales professionals, introducing SOPs and KPIs to boost productivity.

Senior Sales Executive | Team Lead

Angi/HomeAdvisor
Indianapolis
11.2012 - 11.2022
  • Achieved 15% recurring revenue growth, securing multi-year contracts generating $2M+ in annual revenue.
  • Mentored junior and mid-level sales executives, leading training programs that resulted in multiple promotions.
  • Exceeded sales targets by 140% year-to-date through data-driven sales processes and market analysis.

Property & Casualty Specialist

MetLife
Indianapolis
01.2013 - 12.2013
  • Ranked #1 in premium and policies among 112 specialists in the insurance sector.
  • Developed and executed sales plans for insurance products, managing the full sales cycle.

Sales and Marketing Agent

Indiana Farm Bureau
Anderson
01.2010 - 12.2012
  • Drove revenue growth in the insurance sector by combining sales, marketing, and business development expertise.

Office Manager

State Farm
Indianapolis
01.2009 - 12.2010
  • Led a team of 7-10 members in the insurance sector, overseeing performance to meet client needs.

Sales and Service Agent

State Farm
Indianapolis
01.2007 - 12.2009
  • Contacted customers regarding service upgrades, new offerings, and account modifications.
  • Counseled prospects and policyholders on coverage options, limits, and regulatory requirements.
  • Gathered comprehensive information from customers to facilitate accurate quotes and recommendations.
  • Advised clients on strategies to minimize risks related to assets.
  • Conducted presentations in-home and in groups to explain policy guidelines and benefits.
  • Assessed customer risk levels to recommend suitable coverage alternatives.

Financial Services Representative

MetLife
Indianapolis
01.2006 - 12.2007
  • Conducted needs analysis for financial and insurance products, ensuring client loyalty through strategic forecasting.

Sales Consultant

TruGreen*ChemLawn
Fishers
01.1999 - 12.2006
  • Ranked in the top 5% for revenue among 240 representatives, earning Sales Representative of the Year three times.

Education

High School Diploma -

Hamilton Southeastern High School
Fishers, IN

Skills

  • Strategic Sales Leadership
  • Sales strategy
  • Revenue growth
  • HubSpot integration
  • Sales process
  • Lead generation
  • Team leadership
  • Consultative sales
  • Data analysis
  • Client acquisition
  • Performance metrics
  • Sales training
  • Market research
  • Customer engagement
  • Cross-functional collaboration
  • Business development
  • Relationship building
  • Planning and coordination
  • Enterprise Sales
  • Fortune 500 Account Management
  • Revenue Growth
  • Accurate Forecasting
  • SaaS CRM Optimization
  • Automation
  • Lead Generation
  • Platform Integrations
  • High-Performance Team Building
  • Coaching
  • Digital Transformation
  • Go-to-Market Strategies
  • Banking
  • Financial Services
  • Real Estate
  • Insurance
  • CRM Platforms
  • HubSpot
  • Salesforce
  • Productivity Tools
  • Slack
  • Google Suite
  • Microsoft Office
  • Outlook
  • Lotus Notes
  • Analytics Tools
  • Tableau
  • Sales Enablement
  • LinkedIn Sales Navigator
  • Channel management
  • Strategic planning
  • Results orientation
  • Adaptability
  • MIssion and vision
  • Commission structures
  • Competitive analysis
  • Product roadmaps
  • Time management
  • Effective communication
  • Executive leadership
  • Professional demeanor
  • Self motivation
  • Corporate governance
  • Legal compliance
  • Adaptability and flexibility
  • Organizational development
  • Profit and loss management
  • Written communication
  • Consulting
  • Team engagement
  • Business administration
  • Revenue development
  • Operational efficiency
  • Analytical skills
  • Negotiation tactics
  • Channel development
  • Problem-solving abilities
  • Analytical thinking
  • Strategic thinking
  • Financial leadership
  • Process improvements
  • Service delivery oversight
  • Business strategy
  • Teamwork and collaboration
  • Budgeting and forecasting

Certification

Florida Real Estate License

Training

  • Lushin Sales Training | Powered by Sandler
  • AAA Sales and Service Agent Training Program

Awards

  • Stephens Club Award (Top 10% in Sales) - 10-Time Recipient
  • SuperStarter Award (Top First-Year Producer)
  • Platinum Pacesetter Award (Top Agent for First-Year Agents)
  • Trailblazer Award and Trip
  • Rookie of the Year Award (Highest Bonus for First-Year Agent)
  • Sales Representative of the Year - 3-Time Recipient (TruGreen
  • ChemLawn)

Timeline

Founder (Technical Founder)

BrandEVO
04.2024 - Current

Director of Local & Regional Sales

Terraboost Media
11.2022 - 03.2024

Property & Casualty Specialist

MetLife
01.2013 - 12.2013

Senior Sales Executive | Team Lead

Angi/HomeAdvisor
11.2012 - 11.2022

Sales and Marketing Agent

Indiana Farm Bureau
01.2010 - 12.2012

Office Manager

State Farm
01.2009 - 12.2010

Sales and Service Agent

State Farm
01.2007 - 12.2009

Financial Services Representative

MetLife
01.2006 - 12.2007

Sales Consultant

TruGreen*ChemLawn
01.1999 - 12.2006

High School Diploma -

Hamilton Southeastern High School

Similar Profiles

CREATE PROFILE
Eddie Calderin