Eddie Esquivel
Account Executive
Chino Hills,CA
Summary
A seasoned and driven leader in the consumer packaged goods (CPG) sales industry, with over 30 years of experience in account management, revenue execution, and team leadership. Demonstrated a proven track record of architecting strategies to propel revenue growth, increase sales, forge strong customer relationships, and optimize operations. Excelled at guiding high-performing teams and collaborating cross-functionally to conquer business objectives.
Overview
36
36
years of professional experience
Work History
Business Manager Sales Agency
ACOSTA
Brea
06.2024 - 02.2025
- We provided the client and their customers with the essential tools needed to deliver impactful solutions and achieve their merchandising, assortment, pricing, and shelf positioning goals
- These strategic initiatives helped maximize their market share
- I coordinated the client's market visits and key account calls with the Albertsons SoCal and Southwest divisions, ensuring strong collaboration
- I communicated the client's priorities to the Retail Sales Organizations to drive effective in-store presence and deliver on their business objectives
- By analyzing the critical sales and marketing information, I was able to craft compelling presentations that resonated with the client
- I provided insightful feedback on the effectiveness of the client's strategies, selling programs, and other key initiatives, helping them refine their approach
Sr. Account Executive / National Director / Category Manager
KeHE / DPI SPECIALTY FOODS
Ontario, CA
02.2002 - 01.2024
- For over 30 years, I captained a diverse portfolio spanning specialty grocery, ethnic, natural, perishable, and frozen categories
- Through strategic planning and flawless execution, I consistently drove revenue growth
- Meticulously engineered annual and quarterly sales strategies after comprehensively analyzing past performance metrics, distilling consumer insights, and mapping the competitive landscape
- Championed presentations to secure buy-in from divisional and corporate stakeholders for new product launches, category expansions, and promotional initiatives
- Spearheaded the defining and managing of annual/quarterly financial targets, reconciling budgets, and projecting costs to guarantee goal attainment
- Leveraged strategic negotiation prowess with vendors to optimize product assortments, introduce innovative items, uncover lucrative category growth opportunities, and architect impactful promotional campaigns
- Synchronized cross-functional collaboration with brokers, manufacturers, and category buyers to align on objectives and drive successful project execution
- Key Account results from these actions:
- Albertsons ($60M/4K SKUs): Propelled 15-20% average annual growth over a decade across 2 divisions with 30 Category Managers
- Ralphs ($39M/3.1K SKUs): Delivered 9-23% annual revenue surges across 8 years with 4 Category Managers and General Office support
- Food 4 Less ($16M/1.1K SKUs): Ignited 7-14% annual growth over 7 years, aligning with 4 Category Managers and General Office to optimize initiatives
- Total Wine & More ($9.4M/520 SKUs): Attained 15-29% average sales increase over 3 years with 3 Category Managers
- Bristol Farms/Lazy Acres ($3.1M/510 SKUs): Orchestrated 5% average annual growth over 2 years with 16 Category Managers
- Gelsons ($560K/450 SKUs): Delivered consistent 5% annual increases for 3 years, with 8 Category Managers
Account Manager / Field Merchandising Manager
TREE OF LIFE / A-1 INTERNATIONAL FOODS
Commerce
03.1992 - 02.2002
- As a seasoned Account Manager, I oversaw a $27 million profit-and-loss portfolio, working closely with a team of 12 category managers
- Over the course of a decade, I consistently drove 15-20% year-over-year growth
- In addition, I managed a staff of 54 direct reports, including merchandisers and district managers spanning California and Nevada
Territory Sales Manager
MITCHELL'S GOURMET MEATS
Commerce, CA
01.1989 - 02.1990
- All stores in the Southern California region managed sales, promotions, public relations, and merchandising
Education
Bachelor of Arts - Business Administration
Emphasis: Marketing & Advertising
Graphic Design
- Courses included package design, product presentation, and visual presentation skills.
- Completing 22 courses in this acclaimed program before a car accident injury halted my studies.
Skills
- Energetic self-starter
- Strategic mindset
- Results-driven mindset
- Passionate about mission-driven companies
- Building lifestyle brands
- Collaborative team player
- Navigating ambiguity
- Meeting tight deadlines
- Self-assured
- Cooperative
- Analytical thinker
- Exceptional written communication skills
- Exceptional verbal communication skills
- Highly detail-oriented
- Organized
- Proactive problem-solver
- Thrives in fast-paced environments
- Anticipate needs
- Innovate
- Multitask
- Excels in entrepreneurial settings
- Scrappiness
- Creativity
- Resourcefulness
- Strong process-building capabilities
Certification
Cheese Pro - DPI Specialty Foods
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Manager Sales Agency - ACOSTA
06.2024 - 02.2025
Sr. Account Executive / National Director / Category Manager - KeHE / DPI SPECIALTY FOODS
02.2002 - 01.2024
Account Manager / Field Merchandising Manager - TREE OF LIFE / A-1 INTERNATIONAL FOODS
03.1992 - 02.2002
Territory Sales Manager - MITCHELL'S GOURMET MEATS
01.1989 - 02.1990
California State University, Fullerton - Bachelor of Arts, Business Administration
University of California, Los Angeles - , Graphic Design
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