EDDIE FILHART

• Modernized L & D: Introduced AI to decrease course development time decreased by close to 70% and create sales efficiencies
• Created a Sales Enablement L&D Strategic Framework: Helps leadership understand capabilities & results.
• Certified in Sandler: Earned Sandler Selling System Ambassadorship 2023, able to train AEs on Sander within contractual specifications
• Leading Sales Leadership Development: Created Leadership Development program focusing on soft skills, set to launch in July 2024.
• Championed Innovation: Reinforced a company-wide culture by regularly reviewing and addressing opportunities.

• Taught the Best: For a top 20 nationally ranked Marketing department, taught a 400-level course covering Sales skills, Sales Operations and Sales Management
• Knowledgeable on Top Selling Conversations: Taught the foundation of all modern selling conversation, SPIN Selling, in depth and provided overviews with publicly available IP on Challenger, Jolt, Sandler, MEDDPICC, Value Selling, Consultative Selling and Solution Selling
• Modernized Coursework: Selling has changed rapidly, even in last 3 years, ensured students were shown how to utilize AI across selling responsibilities to maximize productivity and effectiveness.
• Developed and Implemented Selling Best Practices: Created curriculum for improved learning and student performance.

• Led Curriculum Development: Spearheaded international development for two global SKOs (Los Angeles, California and Dublin, Ireland) within my first 45 days, leading the instructional design of the education and reinforcement
• Collaborated on Successful Product Launch: Enabled new product that netted 200 sales within first 60 days, 125% of forecast
• Led the Creation and Facilitated Social Selling and MEDDPIC Courses: Led the team that developed the courses and the social selling metrics improved 50%
• Led Strategic Direction: Proposed growth strategy and led initiative, overall pipeline target was met within 60 days
• Integrated Sandler Selling System: Ensured all enablement materials were consistent with Sandler. Updated existing and removed those in conflict
• Improved On-boarding Program Results: Led team to completely overhaul the onboarding program / new hire training (live and E-learning), resulting in a 30% increase in efficiency time to begin selling
• Managed CMS and LMS Clean-Up: Identified content not used or out of date and archived appropriately (70% of total)
• Invigorated Salesloft: Co-led integration efforts with Highspot and Workday, to create efficiencies for sales and easier upkeep and improved visibility.

• Created Sales Enablement Practice From Scratch: Included product education, Rules of Engagement, selling tools and sales support
• Led SaaS Product Launch: Gained SaaS product management experience with a successful SaaS product development and launch, ten deals were booked within first 90 days, 50% over projections
• Organized Content For Sales: To prepare for CMS and give sales one source; gathered, organized, refined, and cultivated all sales content including customer facing, ROEs, processes, product education and customer insights.

· Innovated New Coursework: Created the first official digital marketing class at OSU (400 level), by offering a range of impactful activities from building websites to earning top certifications.

· Covered Top Opportunities: Taught everything from strategies of buying keywords to social selling best practices to enable technology adoption.

• Administered Technology: Administrator for Brainshark (LMS and CMS) and Eloqua (marketing automation platform)
• Developed Technical Skills: Completed re-build and launch of Eloqua, reducing errors by over 99% and enabling new functionality to support creation of leads from new channels
• Launched Global LMS/CMS: Launched global sales enablement and learning management system, Brainshark, project was most successful internal SaaS launch in recent company history with sales engagement over 95%
• Focused On ROI: By becoming subject matter expert on a complex technology, pivoted midway through major project that resulted in integrating latest technology and saving $40,000.

• Led Global Sales Enablement Efforts: For 3000 salespeople, led the playbook creation for clients ranging in size from Field to Enterprise sales
• Evolved Selling Conversation: Transitioned from a price selling strategy to a consultative selling approach tying unique value provided solving client's pain
• Conducted Needs Assessments: For several verticals, identified Sales needs & supplied them with a complete enablement bundle including but not limited to videos, coaching sheets and playbooks with talk tracks
• Showcased Project Management Skills: Created concept, enablement and selling content for a large global project, launch budget was reduced from almost 2 million to close to zero, and still exceeded expectations with a novel launch approach and sales satisfaction over 90%
• Won FedEx’s prestigious 5 Star award for results
• Enhanced Internal Communication: Started and led internal, global social media group, the largest in the company with almost 1,300 members
• Incorporated technology: Co-led the development and execution of the most successful digital marketing alliance, an SEO provider, resulting in over 18,000 engagements
• Focused on Customer Experience: Performed instrumental role in production of customer experience corridor that included customer journey mapping, aligning with buying, and selling processes.

• Collaborated Globally: Across large team of sales, sales education, and marketing to develop a coaching methodology for leadership skills development which contributed to a increase in goal attainment by over 50%
• Created Content for Leaders: Developed Sales Enablement materials for over 600 Sales Leaders including videos and reference sheets to demonstrate and convey best practices.

• Led Vertical Marketing of Automotive and Wholesale Distribution Industries Globally: Spurred initial growth of $117M annual revenue and received additional roles and oversight up to $750M in three years and strategies, tactics, and partnerships grew commensurately
• Initiated and Grew High Impact Marketing Strategies: By collaborating with all sales segments, overachieved target goals by up to 76% for three consecutive years
• Won top Marketing Performer in FedEx Services Marketing
• Collaborated on Effective Digital Marketing: Led $250K advertising campaign that boosted click through rates by 50%.

• Promoted to grow financial services revenue and improve client experience for customers in NC, SC and GA
• Consulted with and sold to small dealerships to billion-dollar corporations
• Drastically improved performance of worst market in the country
• Even though facing steep pricing disadvantage, improved through developing innovative CX programs and increased retention by over 50% on average per dealership
• 3 of the 5 years of selling included merchant services from BMW Bank
• Additional Sales and Marketing experience from 10/1995 to 12/1998.