Eddyson Guerra
Plainfield
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Analytical and meticulous sales professional with comprehensive experience in relationship-building, partnership cultivation and profit channel growth. Self-motivated leader with natural talent for networking and territory development. Excels at leveraging customer data to deliver strong solutions.
Overview
27
27
years of professional experience
Work History
F&I Manager
Dips Automotive Group
02.2024 - 01.2025
- Collaborated with sales team to maximize revenue opportunities while maintaining high levels of customer service.
- Promoted a positive work environment by fostering open communication among team members and resolving conflicts professionally as they arose.
- Worked closely with other departments to resolve any issues that arose during the sales process, maintaining a seamless experience for customers.
- Utilized advanced software tools to streamline workflows and enhance productivity within the F&I department efficiently.
- Improved customer satisfaction by effectively explaining financing options and ensuring a transparent process.
- Developed a strong referral network by providing exceptional customer experiences, leading to increased repeat business and referrals from satisfied clients.
- Ensured the highest level of ethical standards were maintained within the department, safeguarding both the dealership''s reputation and customer trust.
- Maintained strict adherence to state laws regarding consumer disclosures and regulatory compliance practices throughout all transactions conducted within the F&I department.
- Evaluated credit applications and provided recommendations for approval or denial based on thorough risk assessments and financial analysis, ensuring responsible lending practices were followed consistently.
- Established strong relationships with lenders, negotiating competitive rates for customers and improving loan approval rates.
- Conducted regular staff training sessions on F&I product offerings, enhancing their ability to educate customers effectively.
- Developed customized financing solutions tailored to each customer''s unique needs, resulting in higher close rates and satisfied clients.
- Streamlined processes for loan applications, resulting in faster approvals and increased customer satisfaction.
- Enhanced dealership profitability through the successful sale of finance and insurance products.
- Implemented new strategies for upselling F&I products, leading to increased profits without sacrificing customer satisfaction.
General Sales Manager
AMG Auto
06.2021 - 12.2023
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Upheld company policies and implemented standards fairly.
- Maintained extensive knowledge of company products and services.
- Managed newly-formed Holding Department which oversaw account sales, marketing, insurance and credit sales, rental, and towing, and customer satisfaction.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Senior Sales Associate
AMG Auto
02.2020 - 05.2021
- Trained new sales personnel on company policies, customer acquisition strategies and successful sales techniques.
- Met or exceeded sales objectives on consistent basis to drive company growth.
- Led sales team to exceed quarterly sales goals.
- Reported sales data to upper management for review.
- Monitored sales team performance and provided constructive feedback.
- Developed sales plans to increase market share, customer base and revenue.
- Generated sales leads and cold called potential customers.
- Provided exceptional customer service to foster client loyalty and satisfaction.
- Streamlined team sales processes increase productivity and decrease closing time.
- Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers.
- Negotiated contracts and sales terms with new and existing clients.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Achieved and exceeded sales goals through dedication to identifying and pursuing new opportunities.
- Studied product and local markets to adjust sales pitches and adapt strategies for optimized sales.
Car Salesman
Licardi Motors
06.2019 - 02.2020
- Engaged with customers to effectively build rapport and lasting relationships.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Developed, marketed and sold full range of products and support services.
- Qualified buyers by matching requirements and interests to various car or truck models and discussing finance options.
- Negotiated purchase prices and explained sales, warranty and optional products.
Army Soldier
United States Army National Guard
02.2007 - 01.2011
- Implemented tactics, procedures, and techniques for defense systems.
- Monitored conditions for field artillery team during combat missions.
- Performed as fire team member during situational training exercises and infantry dismounted battle drills.
- Engaged targets in low-light conditions with night vision equipment.
- Secured and protected military property, assets and personnel.
- Suppressed or neutralized enemies using small-arms, light artillery and drone weaponry.
- Attended required training sessions and seminars.
- Dealt with inter-company conflicts to remove obstacles to troop readiness.
- Maintained required level of proficiency in use of firearms.
- Responded to reports of irregular activities and notified dispatcher for required emergency units.
- Reported for duty in event of disaster and other serious incidents involving inmates.
US Marine
United States Marine Corps
01.1998 - 02.2007
- Prepared and distributed daily reports on crews, milestones, issues, and progress.
- Trained, supervised and organized over 7 Marines and personnel.
- Enforced technical and tactical training standards to accomplish unit mission objectives.
- Served as principal advisor to First Sergeant and Commander.
- Supervised firing platoon, maintained firing capability and organized platoon defense.
- Maintained health, welfare and combat readiness of personnel within platoon.
- Implemented necessary safety practices, proper firing commands, and proper ammunition handling.
- Conducted personal and professional counseling, routine inspections and physical fitness tests.
- Conducted and oversaw interrogations, briefings and debriefings.
- Managed all aspects of administrative and personnel needs of ground supply operations.
- Oversaw teams planning, implementing and realigning field and base operational strategies.
- Handled administrative requirements, maintained records and submitted operational reports.
- Prepared and delivered investigative reports and briefings.
Education
High School Diploma -
Linden High School
Linden, ALAssociate of Arts - Fire Science
Union County College
Cranford, NJSkills
- Ul>
- Business development and planning
- P>Order management
- P>Strategic account development
- P>National accounts management
- P>Sales processes
- P>Time management
- P>Operations
- P>Decisive
- P>Sales presentations
- P>Marketing strategy
- P>Empowers high-performing sales teams
- P>Relationship building
- P>Accomplished manager
- P>Analytical problem solver
- P>Sales expertise
- P>Systems and software programs
- P>Review of contracts
- P>Verbal and written communication
- P>Database Management
- P>Coaching and mentoring
- P>Sales Reporting
- P>Sales operation
- P>Product and service sales
- P>Staff Management
- P>Strategic planning
- P>Solution selling
- P>Direct sales
- P>Positive and upbeat
Languages
Spanish
Languages
Excellent,5
Personal Information
Title: General Sales Manager
Timeline
F&I Manager
Dips Automotive Group
02.2024 - 01.2025
General Sales Manager
AMG Auto
06.2021 - 12.2023
Senior Sales Associate
AMG Auto
02.2020 - 05.2021
Car Salesman
Licardi Motors
06.2019 - 02.2020
Army Soldier
United States Army National Guard
02.2007 - 01.2011
US Marine
United States Marine Corps
01.1998 - 02.2007
Associate of Arts - Fire Science
Union County College
High School Diploma -
Linden High School
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