Summary
Overview
Work History
Education
Skills
Languages
Websites
Certification
Affiliations
Timeline
Generic
Edein Zuniga

Edein Zuniga

Orland,CA

Summary

Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Creative Marketing Specialist talented in designing and creating marketing materials to drive brand awareness and increase client revenue. Collaborative and energetic with proven history of implementing effective campaigns to Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Flexible team player highly effective at applying diverse skills to all areas of marketing. Goal-driven Marketing Specialist establishes clear standards and enforce protocols for consistent, high-quality results. Knowledgeable about developing wide range of creative marketing collateral. Innovative Marketing Specialist ready to apply skills and 8 years of experience to new position with long-term potential. Offering deep understanding Brings 8 years of marketing experience along with decisive and hardworking approach. Talent for devising creative strategies. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking entry-level opportunities to expand skills while facilitating company growth. Responsible and motivated student ready to apply education in the workplace. Offers excellent technical abilities with software and applications, ability to handle challenging work, and excellent time management skills. Driven professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization. Hardworking Marketing Specialist with demonstrated knowledge of graphic design, copywriting and project management. Brings 8 years of marketing experience along with decisive and hardworking approach. Talent for devising creative strategies. Talented Marketing Specialist leveraging 8 years of marketing experience. Focused on developing successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Upworks Work From Home
Orland, CA
12.2020 - Current
  • Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
  • Analyzed consumer behavior and market trends to create effective marketing campaigns.
  • Managed a team of graphic designers, web developers and copywriters to ensure timely execution of projects.
  • Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
  • Created and provided marketing material to meet business needs.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Informed and coordinated marketing strategy and assets to align with product releases.
  • Analyzed customer feedback and insights to drive strategies for product development and digital marketing initiatives.
  • Developed and implemented digital marketing campaigns across multiple channels to increase brand awareness.
  • Created content for ecommerce platforms, including product descriptions, copywriting, and SEO optimization.
  • Managed website analytics tools to identify trends in user behavior.
  • Collaborated with design teams to create visuals that enhance the overall brand identity.
  • Oversaw email marketing campaigns from initial concept through completion of delivery.
  • Built relationships with influencers and media outlets to maximize exposure of products and services online.
  • Optimized website content using A and B testing techniques to improve user experience.
  • Conducted market research studies to understand consumer preferences and behaviors related to ecommerce activities.
  • Tracked competitor activity on social media platforms and identified opportunities for improvement.
  • Designed promotional materials such as flyers, brochures, banners. for online advertising campaigns.
  • Developed strategies to engage customers via social media platforms.
  • Organized events aimed at increasing brand visibility in the digital space.
  • Implemented effective search engine optimization tactics to boost organic traffic on the website.
  • Monitored performance metrics of digital ad campaigns and generated reports for senior management team members.
  • Coordinated marketing events for showcasing product and service offerings.
  • Recommended policy changes to improve marketing tactics and strategies.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.
  • Developed wireframes and user flows for web applications.
  • Created prototypes, mockups, and visual designs to illustrate the look and feel of web pages.
  • Optimized website performance by conducting testing on various browsers and devices.
  • Designed logos, icons, images, and banners for websites.
  • Utilized SEO techniques to improve search engine rankings of websites.
  • Ensured compliance with accessibility standards when designing websites.

WordPress Developer

Upworks
Orland, CA
01.2021 - 10.2023
  • Developed custom WordPress themes from scratch using HTML5, CSS3, JavaScript, and PHP.
  • Performed troubleshooting and debugging on existing WordPress sites to identify and resolve issues quickly.
  • Created and maintained a library of reusable code snippets for rapid development of plugins and themes.
  • Implemented responsive design techniques to ensure a consistent user experience across all devices.
  • Installed, configured, and updated WordPress core software as well as plugins and themes in order to maintain security and compatibility with the latest version of WordPress.
  • Designed custom page templates that could be used by content authors when creating new pages or posts.
  • Monitored website performance metrics such as page load speed, uptime, server resources usage. to ensure optimal performance of the site.
  • Optimized database queries to improve the loading speed of webpages while reducing server resource utilization.
  • Integrated third-party APIs into existing websites for increased functionality such as payment processing or analytics tracking.
  • Managed user accounts within the WordPress dashboard for enhanced security measures such as two-factor authentication.
  • Configured caching solutions such as W3 Total Cache or WP Super Cache to reduce page load times for improved user experience.
  • Built custom post types, taxonomies, shortcodes, widgets and other features that are often needed by clients but not available out of the box with WordPress core.
  • Resolved cross-browser compatibility issues related to styling elements correctly across different browsers.
  • Developed automated backup solutions for quick recovery in case of an unexpected disaster scenario.
  • Ensured proper implementation of SEO best practices throughout the entire website structure including meta tags, titles and descriptions.
  • Migrated websites between hosting providers or domains without any downtime or data loss.
  • Provided end-user training on how to use the WordPress dashboard so they can manage their own sites if desired.
  • Customized existing themes according to client specifications while adhering to coding standards and best practices.
  • Collaborated with designers and content authors during the creation process ensuring all requirements were met before launch date.
  • Provided WordPress training to clients and employees.
  • Designed and developed customized website presentation to achieve optimized goals.
  • Met with clients to discuss website design and function, answering questions and concerns.
  • Integrated third party forms, data, back-end services and specialized content to personalize WordPress theme layout and arrangement.
  • Orchestrated online layout, database data presentation and third-party API integration to improve information access.
  • Conducted website performance tests, troubleshooting and upgrades.
  • Established and guided website architecture using in-depth understanding of industry trends.
  • Determined timing for website product and deliverable rollout to maximize initiative effectiveness.
  • Advised and implemented analytics software deployment and campaign tracking tags to ascertain web page reach and effectiveness.
  • Assisted QA testing and page launch by offering advisory and consulting services.
  • Redesigned sites to enhance navigation and improve visual appeal.
  • Completed design projects to meet budget, equipment, performance and legal requirements.
  • Reviewed information and elements regularly on websites and pages for accuracy and functionality.
  • Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
  • Defined and conducted design processes at all stages, including research, conceptualization, testing and implementation.
  • Reviewed project specifications and devised solutions for use across multiple websites.
  • Established hosting for each website and completed go-live process by uploading sites to host account.
  • Maintained strong education in latest technologies, software and hardware products for use in various projects.
  • Conducted backups of Web files to local directories to prevent data loss.
  • Identified issues with security system performance logs and notified appropriate personnel.
  • Determined job priorities for multiple projects and communicated sequencing, priorities and timelines to entire team.
  • Kept detailed documentation on test plans, procedures and end results.
  • Delivered end-user training on content management systems allowing staff to make easy updates and maintenance to website without developer assistance.
  • Designed visual and graphic images to use on multiple platforms.
  • Validated code for proper structuring, security and compatibility with different browsers, devices or operating systems.
  • Gathered, defined and translated client requirements into product stories and actionable tasks.
  • Translated concepts into user flows, wireframes, mockups and prototypes to promote positive intuitive designs, site interactions and user experiences.
  • Created and implemented firewalls, encryption strategies and other critical security measures.

Marketing Manager

Upworks Work From Home
Orland, CA
03.2008 - 08.2020
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Managed social media accounts and campaigns.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Generated ideas to increase sales through creative promotions.
  • Performed market analysis to better understand target audiences.
  • Researched emerging technologies in digital marketing space.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Implemented responsive design techniques to ensure a consistent user experience across all devices.
  • Performed troubleshooting and debugging on existing WordPress sites to identify and resolve issues quickly.
  • Installed, configured, and updated WordPress core software as well as plugins and themes in order to maintain security and compatibility with the latest version of WordPress.
  • Designed custom page templates that could be used by content authors when creating new pages or posts.
  • Responded to customer inquiries in a timely manner.
  • Analyzed user feedback and identified areas of improvement.
  • Created content for social media platforms to engage the community.
  • Developed and implemented strategies to increase community engagement.
  • Maintained relationships with influencers in the industry.
  • Compiled reports on website traffic, conversions, and other metrics.
  • Reviewed online ads for accuracy and compliance with company policies and standards.
  • Conducted quality assurance checks on existing advertisements prior to release into the marketplace.
  • Developed and executed Google Ads campaigns to support business objectives.
  • Created, monitored, and optimized keyword bids across multiple accounts.
  • Performed extensive A and B testing of ad copy and landing pages.
  • Analyzed search query reports to identify new keywords and optimize existing campaigns.
  • Utilized AdWords Editor to manage large scale campaigns efficiently.
  • Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies.
  • Developed and implemented ecommerce marketing strategies to increase website traffic.
  • Created and managed email campaigns to promote products, services, and offers.
  • Analyzed customer data to identify target markets for product launches.
  • Conducted market research and competitor analysis to determine pricing strategies.
  • Generated reports on website performance metrics such as page views and conversions.
  • Managed online advertising budget and tracked ROI of campaigns.
  • Optimized content for search engine visibility, including meta tags and keywords.
  • Worked closely with design team to create engaging visuals for webpages.
  • Developed and implemented brand strategies to increase visibility, engagement, and customer loyalty.
  • Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
  • Analyzed competitors' activities, trends in the industry, and changes in consumer behavior to develop effective brand plans.
  • Managed all aspects of website design, development, content production, SEO and SEM optimization, and analytics tracking for multiple ecommerce sites.
  • Collaborated with internal teams including designers, copywriters, developers, marketers, salespeople and executives to create comprehensive branding initiatives.
  • Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
  • Developed SEO strategies to improve website visibility in search engine results.
  • Analyzed user behavior and optimized content for maximum engagement.
  • Monitored website analytics, identified areas for improvement and implemented changes.
  • Conducted keyword research to identify relevant terms and phrases for SEO campaigns.
  • Optimized web pages using HTML tags, meta tags, meta descriptions and keywords.
  • Created link building strategies to increase website traffic from external sources.
  • Performed technical SEO audits on websites to ensure proper indexing by search engines.
  • Researched industry trends and competition to develop effective strategies for organic growth.
  • Generated regular reports on website performance, including rankings, traffic patterns, conversions and ROI metrics.

Education

High School Diploma -

Harvard
117 Western Ave, Boston, MA

Skills

  • Customer Research
  • Branding
  • Digital Marketing
  • Promotional Planning
  • Social Media Management
  • Communications Management
  • Market Analysis
  • Graphic Design
  • Campaign Management
  • Sales Expertise
  • Business Development
  • Strategic Planning
  • Project Management
  • Google Analytics
  • Campaign Development Experience
  • Campaign Development
  • Graphic Design Proficiency
  • Copywriting Abilities
  • Sales Strategies
  • Marketing Material Design
  • Marketing Campaign Strategy
  • Sales Strategy Familiarity
  • Pricing Structures Knowledge
  • Market Trend Analysis
  • Customer Demographics Understanding
  • Copywriting
  • Program Marketing
  • Marketing Campaign Management
  • Social Media Marketing
  • Data Analytics
  • Retail Marketing
  • Social Media Platforms
  • Partnership Marketing
  • SEO
  • SEO Optimization
  • Brand-Building Strategies
  • Go-To-Market Strategy Development
  • Product Development
  • Customer Relationship Management (CRM)
  • Brand Promotion
  • Brand Development
  • Marketing Campaigns
  • Marketing Campaign Development
  • Adobe Creative Suite Applications
  • Website Optimization
  • Content Marketing
  • Website Analytics Tools
  • CMS Platforms
  • Technical Analysis
  • Marketing
  • Application Design
  • Social Media
  • HTML
  • Amazon Web Services
  • CSS

Languages

English
Professional
Spanish
Native/ Bilingual

Certification

  • Marketing
  • Google Ads
  • Facebook Ads
  • community manager
  • web developer
  • wordpress web developer

Affiliations

Arte y Cultura: Tengo conocimientos de literatura, música y arte. Ya sea que quieras hablar sobre literatura clásica, analizar una pieza musical o profundizar en el mundo de las artes visuales, estoy aquí para entablar una conversación significativa.

Historia y Geografía: Puedo llevarte en un viaje a través de eventos históricos, discutir diferentes culturas y explorar la geografía de diversas regiones. Desde civilizaciones antiguas hasta geopolítica moderna, lo tengo todo cubierto.

Filosofía y Ética: Al profundizar en el ámbito de las ideas, puedo entablar discusiones sobre diversos conceptos filosóficos y dilemas éticos. Del utilitarismo al existencialismo, podemos explorar las profundidades del pensamiento humano.

Salud y Bienestar: Puedo brindar información sobre cómo mantener un estilo de vida saludable, desde nutrición y ejercicio hasta bienestar mental. Podremos comentar las últimas tendencias en bienestar y consejos prácticos para una vida equilibrada.

Cultura pop: ya sean películas, programas de televisión o las últimas tendencias en entretenimiento, estoy actualizado sobre la cultura pop. Desde los clásicos hasta lo contemporáneo, podemos charlar sobre tus películas favoritas o los últimos estrenos.

Idiomas: Puedo comunicarme en múltiples idiomas, facilitando conversaciones globales. Ya sea que prefieras inglés, español, estoy aquí para ayudarte.

Resolución de problemas: ¿Necesita ayuda con un problema complejo o con la toma de decisiones? Puedo ayudar a analizar situaciones, brindar conocimientos y proponer soluciones en una variedad de escenarios.

Timeline

WordPress Developer

Upworks
01.2021 - 10.2023

Marketing Specialist

Upworks Work From Home
12.2020 - Current

Marketing Manager

Upworks Work From Home
03.2008 - 08.2020

High School Diploma -

Harvard
Edein Zuniga