Edelys Roque
Cape Coral,FL
Summary
I am a bilingual professional originally from Cuba, driven by a strong work ethic and a passion for building meaningful relationships. With experience in behavioral therapy, retail sales, and customer service coordination, I’ve developed excellent communication skills, a data-driven mindset, and a joyful, positive attitude that helps me connect with people. Currently pursuing an Associate degree in Business Administration alongside digital marketing certifications, I’m excited to transition into marketing, where I can combine my creativity, cultural perspective, and people skills to drive brand growth and community engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Registered Behavior Technician
BlueSprig
06.2023 - 05.2025
- Delivered 1:1 ABA therapy to children ages 2–7, achieving measurable skill gains in communication, self-regulation, and social interaction, with some clients meeting IEP goals ahead of schedule.
- Increased session efficiency by designing individualized reinforcement systems, boosting targeted behavior compliance by 20% within three months.
- Collected and analyzed daily behavior data, collaborating with BCBAs to adjust treatment plans for faster client progress.
- Specialized in high-trauma cases, applying ABA principles through a trauma-informed lens to build trust, reduce behavioral escalations, and foster measurable skill development in high-needs clients.
- Collaborated on social media marketing initiatives, developing content ideas that increased awareness of autism resources while enhancing the company’s brand presence online.
Client Experience Coordinator
Scanlon Lexus Of Ft Myers
04.2022 - 06.2023
- Managed high-volume inbound and outbound client communications, delivering a luxury brand experience consistent with Lexus standards, effectively reinforcing brand reputation.
- Scheduled and coordinated service appointments for 200+ clients monthly, optimizing advisor workloads to maximize operational customer engagement.
- Collaborated with service advisors to identify client needs and recommend additional services, contributing to revenue growth while upholding premium service quality and client satisfaction .
- Maintained detailed client records to enable personalized follow-ups and foster long-term brand loyalty.
- Actively participated in service department meetings, sharing client insights and suggesting process improvements that aligned with broader customer experience goals and helped refine service delivery strategies.
Sales Associate
Bath & Body Works
02.2021 - 04.2022
- Executed in-store marketing strategies by promoting seasonal campaigns, upselling new product launches, and driving traffic to featured collections.
- Applied brand storytelling techniques to engage customers, resulting in increased add-on purchases and repeat visits.
- Collected informal customer feedback on products and promotions, sharing insights with management to inform visual merchandising and marketing decisions.
- Collaborated with team members to design product displays and promotional setups that boosted featured item sales.
Education
Associate of Science - Business Administration
Florida State College
Jacksonville, FL05-2027
Skills
- CPR & First Aid Certified
- Client Communication & Rapport Building
- Brand Promotion & Product Marketing
- Customer Engagement & Retention Strategies
- Data Collection, Tracking, & Reporting
- Conflict Resolution & Problem Solving
- Team Collaboration Across Departments
- Sales Promotion & Upselling Techniques
- Visual Merchandising & Display Design
- Trauma-Informed Client Support
Certification
- CPR & First Aid Certified
- Google Digital Marketing & E-commerce Certificate (In Progress)
- WSET Level 1 Award in Wines & Spirits (Expected October 2025)
Languages
English
Full Professional
Spanish
Professional Working
Timeline
Registered Behavior Technician
BlueSprig
06.2023 - 05.2025
Client Experience Coordinator
Scanlon Lexus Of Ft Myers
04.2022 - 06.2023
Sales Associate
Bath & Body Works
02.2021 - 04.2022
Associate of Science - Business Administration
Florida State College
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