Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Eden Bloss

Greensboro,NC

Summary

Dynamic communications leader with a proven track record at Carnegie Learning, specializing in media relations and crisis communications. Expert in strategic planning and stakeholder management, I have successfully quadrupled audience engagement and secured national media coverage, driving brand awareness and enhancing organizational reputation through innovative strategies and high-impact content creation.

Overview

14
14
years of professional experience

Work History

Vice President of Communications

Carnegie Learning
Pittsburgh, PA
08.2022 - 04.2025
  • Developed and implemented comprehensive communications strategies to increase brand awareness across national media outlets, quadrupling audience reach and engagement.
  • Led a new social media strategy to dramatically increase the company's share of voice from 5,000 to 70,000 followers across platforms.
  • Created, edited, and distributed press releases and other promotional materials to media outlets, resulting in national media coverage on NBC Nightly News with Lester Holt, The Hechinger Report, USA Today, Associated Press, Forbes, NPR, Fast Company, and Edutopia, among others.
  • Managed philanthropic, agency and third-party stakeholder relationships to drive brand awareness and sales for the organization.
  • Established relationships with members of the media to secure positive coverage for the company's products, leadership, and educational initiatives.
  • Led, managed, and maintained a high-performing team, budget, and schedule to handle multi-state product launches, AI innovations, research announcements, awards, and more.
  • Wrote content, correspondence, talking points, PR quotes, and provided media training for company executives, and arranged interviews with editors on podcasts, panels, and webinars.
  • Established and maintained working relationships with customers, philanthropic organizations, including the Gates Foundation, top universities, state and government officials, and media representatives.
  • Led crisis communications, legal, and public policy initiatives, working with corporate general counsel and outside firms for national and state-specific educational policies.
  • Served on the executive leadership team as the Chief Public Information Officer and corporate spokesperson for the U.S. and Canada.
  • Won competitive awards for the company, including Fast Company’s Top 100 Workplaces for Innovators, and customers, employees, and key constituents, including K-12 Ed Dive’s Top Education Leaders to Watch, among others.

Assoc. Vice Chancellor, University Communications

UNC Greensboro
Greensboro, NC
04.2018 - 04.2022
  • Directed external and internal communications for one of the largest public universities in North Carolina.
  • Managed and motivated a team of ten communications professionals.
  • Generated positive media coverage on the national, state, regional, and local levels, along with key trade publications including ABC’s The View, The Washington Post, The New York Times, USA Today, the Associated Press, the Wall Street Journal, CBS Sunday, National Public Radio, Reader’s Digest, Car & Driver, and The Chronicle of Higher Education, among others.
  • Worked directly with the Office of General Counsel on issues management to manage crises on and off campus to maintain a positive town-gown relationship.
  • Served on leadership boards for strategy and policy across campus, including hiring committees, research, technology, and finance councils, and was elected to the Staff Senate.
  • Streamlined communications processes to create efficiencies and enhance collaboration across schools and business units.
  • Manage budget and vendor relationships to ensure good stewardship of financial resources.

Director of Communications

International Market Centers
High Point, NC
08.2014 - 04.2018
  • Planned, developed and implemented IMC’s marketing communications content and public relations activities for both High Point and Las Vegas, Nevada campuses, supporting four furniture markets annually.
  • Created and executed a strategic plan for comprehensive media relations efforts, including outreach among national, local, and trade publications to raise the profile of IMC among key audiences.
  • Wrote corporate crisis plan and served as spokesperson on behalf of company in challenging situations, handled media inquiries, including corporate and market-specific.
  • Manage community relations and philanthropic efforts.
  • Established relationships with reporters and editors to generate coverage.
  • Wrote content for a variety of different venues: press releases, advertorials, and articles for 10 magazine-quality publications, disseminated to an audience of 100k twice annually.
  • Garnered interviews for the CEO, other officers, and directors.
  • Developed a seminar and event roster of industry leaders, media, and top designers at market events.
  • Supervised and managed outside contractors who supported media relations efforts.

Communications Manager

Visionaire Marketing
Raleigh, NC
06.2011 - 07.2014
  • Generated positive coverage for clients among general and trade media outlets on local and national level.
  • Provided strategic communications counsel and support to internal and external stakeholders.
  • Developed and executed public relations plans, including strategies and tactics, to support client objectives.
  • Built relationships with third parties, media outlets, and subject matter experts.
  • Managed media and collateral inquiries.
  • Wrote copy for corporate clients, including articles, press releases, media alerts, biographies, Q&As, position papers, and other collateral, as well as social media content.
  • Researched and produced weekly industry newsletter.
  • Prepared and delivered presentations to internal and external audiences; develop editorial calendars; research and prepare targeted media lists.

Education

Master of Arts - Public Communication

American University
Washington, DC
12-1994

Bachelor of Arts - History

Hobart & William Smith Colleges
Geneva, NY
05-1992

Skills

  • Media relations
  • Crisis communications
  • Stakeholder management
  • Content creation
  • Strategic planning
  • Brand management
  • Thought leadership
  • Cross-functional team collaboration
  • Strategic partnerships
  • Social media and influencers
  • Community relations

Accomplishments

Top Award “I am IMC” for outstanding performance at International Market Centers

Elected to Board of Directors, Public Ed Works Foundation; Board of Directors, Greensboro Housing Coalition; Board of Directors, Downtown Greensboro, Inc.

Elected to Staff Senate, UNC Greensboro

Chair, Carnegie Learning Women in Leadership Council

Interviewed by USA Today, Pittsburgh-Post-Gazette

Selected for Action Greensboro Campaign Advisory Group, Public Relations

Mentor, Mentoring Monday Women’s Leadership, Triad Business Journal

Affiliations

  • Completed over two dozen road races, including the Boston Marathon in 2024.
  • Serve as a mentor to women in communications.
  • Volunteer for St. Jude Hospital, fundraiser for public schools, youth league baseball and other local initiatives.

Timeline

Vice President of Communications

Carnegie Learning
08.2022 - 04.2025

Assoc. Vice Chancellor, University Communications

UNC Greensboro
04.2018 - 04.2022

Director of Communications

International Market Centers
08.2014 - 04.2018

Communications Manager

Visionaire Marketing
06.2011 - 07.2014

Master of Arts - Public Communication

American University

Bachelor of Arts - History

Hobart & William Smith Colleges

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