Eden Kaplan
Falls Church,VA
Summary
Diligent and adaptable recent Multimedia Journalism graduate and current Marketing Manager with knowledge in communications, social media theory, communication research, media writing, event planning/ management, production and video editing. Versed in digital media and skilled in writing and editing pieces for online platforms and specific audiences.
Overview
3
3
years of professional experience
Work History
Marketing Manager
Cosmetic Surgeon
07.2024 - Current
- Develop and manage content strategy for social media channels and website, ensuring brand consistency across all platforms
- Create engaging visual and written content, including photos, videos, and blog posts, to drive audience interaction
- Coordinate, shoot, and edit multimedia content to effectively tell the brand's story
- Post daily on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), increasing community engagement and fostering online relationships
- Monitor and report on social media metrics, adjusting strategies to optimize performance and engagement
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
- Stay updated with the latest trends, tools, and best practices in social media and digital marketing
Assistant Manager
SoLo Paws Grooming & Training
10.2022 - 02.2024
- Carefully clipped nails and trimmed hair around pads and paws, using gentle approach for anxious pets
- Swabbed ears to remove wax and dirt, removing extra hair to allow air to circulate freely and avoid infection
- Contributed to client retention by consistently providing outstanding customer service to both clients and pets
- Kept animal coats clean and healthy with regular washing, grooming, and trimming
- Performed pet intake to gain necessary information concerning health, behaviors, potential allergies, and other details to provide complete records and methods of owner contact
- Greeted pet owners and went over available services, outlined costs, and determined special needs of animals under care
- Managed social media in order to highlight groomer's work
Education
Bachelor of Arts - Communications, Multimedia Journalism
Virginia Tech
Blacksburg, VA05.2024
Skills
- Media operations knowledge
- Public relations
- Computer skills
- Copywriting
- Video Production
- Social media marketing
- Communication skills
- Adobe Creative Cloud
- Research
- Editing
- Social media management
- Fundraising
- Canva
- Microsoft Office
- Organizational skills
- Journalism
Timeline
Marketing Manager
Cosmetic Surgeon
07.2024 - Current
Assistant Manager
SoLo Paws Grooming & Training
10.2022 - 02.2024
Bachelor of Arts - Communications, Multimedia Journalism
Virginia Tech
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