Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Eden Pond

Issaquah,WA

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and exceeding annual targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Client Executive

PhoneBurner
02.2023 - Current
  • Created all new content and delivery outlines for product demos aimed at outbound enterprise prospects
  • Successfully implemented PhoneBurner as an outbound dialing solution in targeted school districts by working directly with internal champions
  • Regularly delivered detailed weekly and quarterly reports on pipeline progress and Target Account List to the Executive team, including the SVP of Sales and CEO
  • Exceeded all quarterly targets for market penetration and targeted pipeline development
  • Orchestrated a CRM referral program with custom web placement and pricing, resulting in new revenue streams from multiple CRMs within the first year
  • Led efforts to create a referral program with a leading political telecommunications industry player, resulting in multiple 500-1,000 seat opportunities
  • Streamlined existing contract and payment systems in collaboration with the SVP, leading to the closure of the largest UK customer in 2023
  • Reworked the trial initiation process with the PhoneBurner Customer Success team, resulting in reduced monthly churn compared to the annual average since implementation.
  • Enhanced client relationships by identifying their needs and providing tailored solutions.

Director of Sales

Hiya Inc.
02.2020 - 02.2023
  • Successfully guided the US Strategic team to achieve the 2020 revenue goal taking team from $0 ARR to $1 Million ARR
  • Achieved 2021 annual revenue target (more than 2x the previous year) adapting to the challenges posed by the COVID marketplace
  • Facilitated the closure of Hiya's first International Partner sale in the financial vertical in collaboration with the SVP of Sales and Legal team
  • Initiated 'Selling Through Curiosity' training for the sales team, enhancing the sales process and emphasizing the importance of a comprehensive discovery phase
  • Managed leaders for Customer Success, Sales Operations, and UK Sales, driving seamless operations across departments
  • Played a key role in closing Hiya's largest annual revenue deal in 2022, contributing over $1 million to the company's total revenue
  • Developed annual hiring plans in collaboration with HR and Operations team leaders
  • Coordinated with the VP of Sales and VP of Finance to establish quarterly and annual targets for individual AEs and the sales team
  • Spearheaded the creation of a standardized post-sale handoff process in coordination with the Manager of Customer Success, leading to improved customer retention
  • Collaborated with the in-house Legal team to streamline the order form and contract, reducing the mid-market sales cycle by more than a month
  • Advocated for the promotion of three AEs, utilizing performance metrics and exemplifying their contributions beyond direct quota achievements.

U.S. Sales Manager

Whitepages
01.2017 - 03.2019
  • Hired and trained existing team of three to headcount of 10
  • Owned recruiting, screening and final hiring decision
  • Orchestrated comprehensive training programs for new hires, integrating outbound prospecting and account planning processes
  • Led the adoption of a shared territory, shared goal 'pod' model, fostering cross-team communication and accurate reporting
  • Exceeded annual team goals for new revenue in both 2017 and 2018
  • Implemented a standardized post-sale handoff process, contributing to over 100% net revenue customer retention
  • Led transition of team focused entirely on conversion of inbound leads to a targeted, outbound prospecting model
  • Presented team's annual results and plans for the year ahead to Executive team during annual kickoff
  • Created acceptance criteria for leads to be sent to self-service channel increasing time spent on targeted leads and revenue-producing opportunities.

Director of Sales

Nintex - K2
05.2015 - 01.2017
  • Managed a team of over ten, driving significant growth in revenue and pipeline development
  • Introduced regional and vertical-focused selling for AEs, improving efficiency and promoting repeatable successes
  • Exceeded new logo and revenue targets in 2016 by developing new performance metrics and reporting processes
  • Revamped the product demo process, enhancing AE training and product knowledge for more engaging client experiences
  • Oversaw a complete overhaul of training materials, reducing employee ramp-up time and enhancing productivity
  • Created all content and talk track for demo of new lightweight product to compete in the market
  • Overhauled existing Salesforce reporting including sales stages used by the team resulting in improved deal visibility and an elimination of redundancy in deal stage.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.

Sales Manager - 3rd Party Softlines Amazon Marketplace Sales

Amazon
05.2012 - 05.2015
  • Achieved exceeding inventory, new seller, and revenue goals in 2013 and 2014, surpassing increased targets by 25% through strategic market targeting and social media utilization
  • Streamlined the inbound lead process, enhancing sales volume and reducing the time to launch new sellers
  • Collaborated with leaders of the Onboarding team to automate the new seller welcome process and introduce a 'one to many' approach resulting in a sizable increase in new sellers launched per week
  • Successfully facilitated the launch of targeted sellers unique to their local markets in collaboration with the Amazon Local pilot team
  • Weekly participant in hiring loops contributing to the culture and production for all teams across Amazon footprint
  • Successfully promoted two top-performing AEs
  • Process included data collection, document preparation, and presentation to the leadership group
  • Improved seller's ability to list products on Amazon.com by introducing the option for sellers to utilize existing images to represent products (vs
  • Supplying new digital photos for each item).
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.

Education

Bachelor of Arts - English

University of Washington
Seattle, WA

M.A. Teaching - Education

City University of Seattle
Seattle, WA

Skills

  • Sales Expertise
  • Client Services
  • Solution Management
  • Networking Strength
  • Team leadership
  • Cross-functional collaboration
  • Goal setting
  • New Business Development

Certification

Network Administrator Certified - (Phone Burner) 2023


Sales Certified - Selling Through Curiosity 2022


K2 Blackpearl Core Business Automation Certified - 2015


Timeline

Client Executive

PhoneBurner
02.2023 - Current

Director of Sales

Hiya Inc.
02.2020 - 02.2023

U.S. Sales Manager

Whitepages
01.2017 - 03.2019

Director of Sales

Nintex - K2
05.2015 - 01.2017

Sales Manager - 3rd Party Softlines Amazon Marketplace Sales

Amazon
05.2012 - 05.2015

Bachelor of Arts - English

University of Washington

M.A. Teaching - Education

City University of Seattle

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Eden Pond