Edgar Anaya
Memphis,TN
Summary
Amazon Seller Central Expert with Four years of experience in product launches, listings, and marketing. Proven track record of success in driving sales and increasing product visibility. Expertise in Helium 10 and other Amazon seller tools.
Overview
5
5
years of professional experience
Work History
Marketplace Specialist
Wellaco
01.2019 - Current
- Initiated and created new product launches on Amazon, partnering with relevant creative and content team members as needed
- Informed ongoing product launch improvements, inclusive of campaign setup, research inputs, and key processes
- Managed Amazon Seller Central, inclusive product listings and relevant external communications to ensure product listings remained active and key incidents were resolved
- Collaborated with internal Customer Care, Customer Experience, and Operations teams to implement insights to improve product listing performance and problem solve incidents to maintain active product listings across brand portfolios
- Developed and implemented Amazon selling strategies across promotions (lightning deals) and coupons
- Researched, uncovered, and recommended product optimization opportunities, leveraging Amazon seller data and 3rd party tools to help boost product performance
- Setup and analyzed capabilities of Amazon seller tools - such as Helium 10 - including keyword data and markets, to monitor performance and inform future product launches
- Partnered with management on forecast creation to support product launch activities
- Found, evaluated, tested, and proved untapped opportunities within existing portfolio products
- Collaborated with operations and supply chain teams to manage inventory, replenishment, and overall product availability
- Analyzed and assessed marketing performance within marketplace activities, bringing analysis to bear to inform future optimization efforts
- Followed all company policies and procedures to deliver quality work.
- Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
- Analyzed marketing data and trends to identify opportunities for improvement.
Education
BBA - Marketing
University of Memphis
Memphis, TN05.2017
Skills
- Amazon Seller Central
- Product Launches
- Product Listings
- Amazon Marketing
- Helium 10
- Keyword Research
- Competitive Analysis
- Sales Forecasting
- Inventory Management
- Marketing Analytics
References
Available upon request.
Languages
Spanish
Native or Bilingual
Timeline
Marketplace Specialist
Wellaco
01.2019 - Current
BBA - Marketing
University of Memphis
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