Edgar Tonche
Los Angeles,CA
Overview
2026
2026
years of professional experience
Work History
Sales Director
SGWS
Cerritos, CA
02.2025 - 06.2025
- Developed incentive programs to motivate staff towards achieving set targets.
- Collaborated with marketing team to develop promotional materials that effectively communicated the company's message.
- Created reports summarizing monthly performance results against established goals.
- Identified areas for improvement within the organization's existing processes and procedures.
- Conducted market research to identify industry trends, pricing strategies and competitive landscape.
- Established and maintained relationships with key customers to identify new business opportunities.
- Managed financial forecasting for future sales activity based on historical performance metrics.
- Supported management team by providing timely feedback regarding operations efficiency.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
- Presented sales proposals to prospective customers to build new opportunities.
- Hired and trained talented employees to build valuable, skilled sales team.
- Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
- Implemented sales programs by developing field sales action plans.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
- Coordinated with the finance department to develop pricing strategies and manage invoicing issues.
- Analyzed sales statistics to identify areas of improvement and implement corrective actions.
- Maintained sales volume and selling price by keeping current with supply and demand.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
- Monitored competitor activities and adjusted strategies to maintain competitive advantage.
ALD Emerging Market Division Manager
SGWS
Cerritos, CA
- Monitored division performance against goals, objectives, budgets, plans, programs and initiatives.
- Provided leadership in developing new products or services that meet customer needs while expanding market share.
- Developed and implemented division strategies to maximize productivity and profitability.
- Facilitated communication between all levels of management throughout the division.
- Established performance standards for employees to ensure efficient workflow and quality results.
- Implemented changes in response to changing market conditions or customer demands.
- Developed comprehensive reports outlining progress towards meeting strategic objectives.
- Managed a team of eight team members in the division: three KAMs and five merchandisers, providing guidance and direction on day-to-day activities.
- Maintained positive relationships with external vendors to ensure timely delivery of goods and services.
- Analyzed industry trends to develop competitive strategies that meet organizational objectives.
- Conducted regular employee reviews to assess job performance and identify training needs.
- Identified areas of improvement in operational processes or systems to increase efficiency and effectiveness.
- Built strong relationships with key stakeholders both internally and externally.
- Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures, and controls.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Supported sales team members to drive growth and development.
- Gained market share in new sales performance through aggressive team training.
- Coached, developed and motivated team to achieve revenue goals.
Education
High School Diploma -
Citrus College
Glendora, CA07-1995
Skills
- Sales forecasting
- Market analysis
- Strategic planning
- Performance reporting
- Customer/Supplier relationship management
- Project management
- Effective communication
- Process improvement
- Problem solving
- Goals and performance
- Territory management
- Sales planning
- Networking and relationship building
- Sales expertise
- Salesforce proficiency
- Sales strategies
- Business development and planning
- Sales training
- Sales coaching
- Sales training and leadership
- Promotional sales events
- Team leadership
Timeline
Sales Director
SGWS
02.2025 - 06.2025
ALD Emerging Market Division Manager
SGWS
High School Diploma -
Citrus College