Overview
Work History
Education
Skills
Timeline
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Edgar Tonche

Los Angeles,CA

Overview

2026
2026
years of professional experience

Work History

Sales Director

SGWS
Cerritos, CA
02.2025 - 06.2025
  • Developed incentive programs to motivate staff towards achieving set targets.
  • Collaborated with marketing team to develop promotional materials that effectively communicated the company's message.
  • Created reports summarizing monthly performance results against established goals.
  • Identified areas for improvement within the organization's existing processes and procedures.
  • Conducted market research to identify industry trends, pricing strategies and competitive landscape.
  • Established and maintained relationships with key customers to identify new business opportunities.
  • Managed financial forecasting for future sales activity based on historical performance metrics.
  • Supported management team by providing timely feedback regarding operations efficiency.
  • Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
  • Presented sales proposals to prospective customers to build new opportunities.
  • Hired and trained talented employees to build valuable, skilled sales team.
  • Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
  • Implemented sales programs by developing field sales action plans.
  • Developed and promoted weekly, monthly and quarterly sales objectives.
  • Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
  • Coordinated with the finance department to develop pricing strategies and manage invoicing issues.
  • Analyzed sales statistics to identify areas of improvement and implement corrective actions.
  • Maintained sales volume and selling price by keeping current with supply and demand.
  • Facilitated and delivered presentations for account-specific meetings and conference calls.
  • Monitored competitor activities and adjusted strategies to maintain competitive advantage.

ALD Emerging Market Division Manager

SGWS
Cerritos, CA
  • Monitored division performance against goals, objectives, budgets, plans, programs and initiatives.
  • Provided leadership in developing new products or services that meet customer needs while expanding market share.
  • Developed and implemented division strategies to maximize productivity and profitability.
  • Facilitated communication between all levels of management throughout the division.
  • Established performance standards for employees to ensure efficient workflow and quality results.
  • Implemented changes in response to changing market conditions or customer demands.
  • Developed comprehensive reports outlining progress towards meeting strategic objectives.
  • Managed a team of eight team members in the division: three KAMs and five merchandisers, providing guidance and direction on day-to-day activities.
  • Maintained positive relationships with external vendors to ensure timely delivery of goods and services.
  • Analyzed industry trends to develop competitive strategies that meet organizational objectives.
  • Conducted regular employee reviews to assess job performance and identify training needs.
  • Identified areas of improvement in operational processes or systems to increase efficiency and effectiveness.
  • Built strong relationships with key stakeholders both internally and externally.
  • Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures, and controls.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Supported sales team members to drive growth and development.
  • Gained market share in new sales performance through aggressive team training.
  • Coached, developed and motivated team to achieve revenue goals.

Education

High School Diploma -

Citrus College
Glendora, CA
07-1995

Skills

  • Sales forecasting
  • Market analysis
  • Strategic planning
  • Performance reporting
  • Customer/Supplier relationship management
  • Project management
  • Effective communication
  • Process improvement
  • Problem solving
  • Goals and performance
  • Territory management
  • Sales planning
  • Networking and relationship building
  • Sales expertise
  • Salesforce proficiency
  • Sales strategies
  • Business development and planning
  • Sales training
  • Sales coaching
  • Sales training and leadership
  • Promotional sales events
  • Team leadership

Timeline

Sales Director

SGWS
02.2025 - 06.2025

ALD Emerging Market Division Manager

SGWS

High School Diploma -

Citrus College

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Edgar Tonche