Edi Ratekin
Chico,CA
Summary
Merchandise Planner with over eight years of successful experience in eCommerce retail planning and buying. Skilled in sales analysis, inventory management and trend forecasting. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Merchandise Planner
True Classic
02.2024 - Current
- Assist in the development of financial plans, including sales, margin, and inventory turnover goals.
- Analyze sales data to identify trends, opportunities, and areas for improvement.
- Monitor and evaluate inventory levels, ensuring optimal stock levels to meet consumer demand.
- Maintain sales forecasts, adjusting plans based on performance metrics and market trends.
- Collaborate with the buying team to ensure product selection aligns with sales forecasts and consumer demand.
Merchandise Planner
VICI
08.2022 - 02.2024
- Analyze historical sales data, market trends, and customer behavior to forecast future demand for various product categories.
- Generate reports and conduct data-driven analysis to monitor and analyze KPIs related to sales, inventory, and profitability.
- Monitor stock levels, replenishment rates, and sell-through rates to ensure sufficient availability of products while minimizing excess inventory.
- Collaborate with merchandising teams to develop a product assortment strategy that aligns with the overall business goals.
- Identify opportunities to drive sales and capitalize on trends or market conditions through effective promotions, markdowns, and discounts.
- Collaborate with cross-functional teams, including buying, marketing, operations, and finance, to align merchandise plans with overall business objectives.
Retail Planning Analyst
Mad Engine Global, LLC
Chico, CA
03.2022 - 08.2022
- Responsible for reviewing sales, planning and forecasting for specified accounts
- Manage inventory levels and forecast demand of blank and finished goods
- Assist with replenishment processes for key retail partners
- Create and maintain selling reports, ladder plans and ad-hoc reports
- Collaborate with cross functional teams to develop and foster successful programs at key major retailers
- Develop sales plans and maintain forecasts for specified accounts
Senior Replenishment Buyer
Lulus.com
Chico, CA
08.2021 - 03.2022
- Oversee Shoes and Accessories Replenishment Team
- Present quarterly hindsight recaps on category attribute performance and identify high level themes to drive future assortment
- Coordinate with test buyers, merchandising, production and planners on open-to-buy management to achieve financial goals and strategic objectives
- Manage in-season product performance analysis, profit margin analysis and markdown liability
Replenishment Buyer
Lulus.com
Chico, CA
03.2015 - 08.2021
- Analyze sales, historical data and current business trends to help develop accurate demand forecasts
- Forecast company inventory levels to determine products to reorder, communicate directly with vendors and submit purchase orders to secure quantities and deliveries
- Recommend markdowns based on merchandise performance, seasonality and inventory levels
- Work collaboratively with other team members to ensure the overall productivity of inventory to meet sales, inventory turns and profitability goals
Education
Bachelor of Science - Criminal Justice
CSU Chico
Chico, CA12.2013
Skills
- Microsoft Office
- Advanced Excel skills
- Retail math
- Data analysis and reporting
- Vendor relations and negotiations
- Trend forecasting
Certification
Senior Professional in Supply Management - Next Level Purchasing Association
Timeline
Merchandise Planner
True Classic
02.2024 - Current
Merchandise Planner
VICI
08.2022 - 02.2024
Retail Planning Analyst
Mad Engine Global, LLC
03.2022 - 08.2022
Senior Replenishment Buyer
Lulus.com
08.2021 - 03.2022
Replenishment Buyer
Lulus.com
03.2015 - 08.2021
Bachelor of Science - Criminal Justice
CSU Chico
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