Open To Work
Edita Ayvazyan
Glendale,CA
Quote
Brand is not what you say it is.
It's what they say it is.
Marty Neumeier - The Brand Gap
Summary
Dynamic leader with expertise in brand marketing strategies and team building, having founded F.fect Studio to deliver AI digital marketing solutions. Enhanced brand visibility at AB Media USA, leveraging digital marketing skills. Proven track record in driving client success and fostering growth-oriented cultures, achieving up to 30% increase in engagement rates.
Overview
9
9
years of professional experience
40
40
And over digital marketing projects
Work History
Founder & CEO
F.fect Studio
Sacramento, USA
01.2025 - Current
- Founded and currently lead F.fect Studio, a digital marketing agency focused on delivering innovative AI marketing solutions and strategies for businesses across various industries.
- Oversee all aspects of the agency's operations, including strategy development, client relations, and project management.
- Lead a team of skilled professionals in the areas of digital marketing, social media management, and content creation, ensuring high-quality results that drive client success.
- Develop and implement personalized marketing strategies that prioritize sustainability, efficiency, and an affordable approach for small and medium businesses.
- Foster a positive, growth-oriented company culture, emphasizing modernity, impact, and technology-driven solutions.
- Manage client acquisition, building long-term relationships, and maintaining a reputation for delivering exceptional value and results.
- Founded and currently lead F.fect Studio, a digital marketing agency focused on delivering innovative AI marketing solutions and strategies for businesses across various industries.
Brand Marketing Specialist
AB Media USA
Glendale, USA
02.2021 - 11.2024
- Successfully collaborated on over 30 digital marketing projects, utilizing innovative strategies to enhance brand visibility and audience engagement.
- Assisted in the development, execution, and optimization of multi-channel marketing campaigns across social media and paid advertising platforms.
- Conducted in-depth market research and competitor analysis to inform data-driven marketing strategies.
- Coordinated with cross-functional teams, including content creators, designers, and project managers, to ensure seamless campaign execution.
- Monitored campaign performance metrics, provided actionable insights, and implemented improvements to maximize ROI.
- Maintained up-to-date knowledge of digital marketing trends, AR and AI trends and tools to enhance campaign effectiveness and innovation.
Digital Marketing Specialist
Slice Consulting
Yerevan, Armenia
05.2019 - 12.2020
- Contributed to 15 'European Bank for Reconstruction and Development' sponsored/grant projects in Armenia, supporting small businesses in adopting digitalization strategies to enhance digital growth and efficiency.
- Developed and implemented tailored digital marketing solutions, including website optimization, social media campaigns, and content marketing strategies.
- Coached at Slice Academy, delivering in-person marketing courses focused on digital tools, campaign management, and social media strategies, empowering participants to elevate their marketing expertise.
- Collaborated with cross-disciplinary teams to ensure the successful execution of projects within timelines and quality standards.
- Conducted workshops and one-on-one sessions to train small business owners on modern marketing techniques and digital tools.
Social Media Marketing Specialist
Ibolit Armenia
Yerevan, Armenia
09.2018 - 09.2019
- Planned and managed content strategy across Ibolit’s Instagram and Facebook, establishing a consistent and engaging online presence.
- Designed and scheduled visual content to increase brand awareness.
- Collaborated with Armenia’s tech influencers and companies to align social media campaigns with product launches and client outreach goals.
- Monitored analytics and implemented performance-driven adjustments that improved engagement rates by showcasing user-centric content and tech-related tips.
- Led community management efforts, responding to comments and messages to build trust and humanize the brand in a tech context.
Administrative Assistant to the General Manager
Hotel National Armenia
Yerevan, Armenia
06.2017 - 04.2019
- Supported the General Manager in daily operations, ensuring efficient communication and coordination across departments.
- Collaborated with marketing and sales teams to implement advanced hotel booking tools, streamlining reservation processes and improving guest experience.
- Played a key role in digitizing placement strategies, enhancing the hotel's online presence and visibility on booking platforms.
- Assisted in preparing reports, presentations, and data analyses to support decision-making and strategic planning.
- Maintained professional and effective relationships with clients, partners, and staff, contributing to the hotel's operational success.
Marketing Assistant Intern
VTB Bank
Yerevan, Armenia
04.2017 - 06.2017
- Supported the execution of various marketing initiatives, contributing to the promotion of financial products and services.
- Assisted in the preparation of marketing materials and presentations for internal and external stakeholders.
- Collaborated with the marketing team on administrative tasks, ensuring smooth project execution.
- Developed a strong passion for marketing through hands-on experience in a dynamic, professional environment.
Freelancer
Digital Marketing Services
Yerevan, Armenia
Armenia
- Managed social media presence for multiple clients, including: Bulkin Dom, ArmGuard LLC, Fusion Tech, Caucasus Auto Import, Voodoo Hookah Lounge, Mr. Hookah Lounge, and more.
- Developed and scheduled creative content, ensuring alignment with each client’s branding and marketing goals.
- Monitored analytics and engagement metrics, providing actionable insights to optimize social media performance.
- Conducted audience research to create targeted campaigns, increasing follower growth and interaction rates.
- Coordinated directly with clients to understand their objectives and deliver results-oriented social media solutions.
Education
Bachelor's Degree - Economics and Management
Northern University of Yerevan
06.2018
Qualification as an Economist Accountant - Economy, Accounting and Audit
Yerevan State College of Light Industry
07.2015
Skills
- Brand Marketing
- Brand Identity Design
- Digital Marketing Skills
- Digital Advertising Skills
- Social Media Marketing Skills
- Project Management Skills
- Customer Service Skills
- Event Planning Skills
- Administrative Support Skills
- Generative AI
- AI marketing strategies
- Market research analysis
- Project Management
- Agile Time Management
- Team Building
- Leadership
- Consulting
Certification
- Slice Academy by Slice Consulting, Digital Marketing Diamond Session, 04/19
- Evans Community Adult School, Advanced Certificate in English as a Second Language, 06/21, 06/23
- Google, Digital Garage (The online marketing fundamentals qualification), 10/17, Choose the right mobile asset, 03/19, Video for Brand Basics, 03/19, YouTube creative essentials, 03/19, Google AI Essentials, 10/24, AI-Powered Performance Ads, 12/24, Campaign manager 360, 12/24, Google Analytics, 12/24
- HubSpot Academy, Inbound, 09/19, Social Media Marketing, 08/19, Inbound Marketing, 12/24
- Canva, Graphic Design Essentials, 03/25
- Great Learning, ChatGPT for Digital Marketing, 03/25
Associations
- Member of the American Marketing Association (AMA)
- Member of the Pacific Northwest Social Marketing Association (PNSMA)
- Member of the European Social Marketing Association
Languages
English
Full Professional
Russian
Native/ Bilingual
Armenian
Native/ Bilingual
References
References available upon request.
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
HybridOn-SiteRemoteSalary Range
$60000/yr - $200000/yrWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Websites
Timeline
Founder & CEO
F.fect Studio
01.2025 - Current
Brand Marketing Specialist
AB Media USA
02.2021 - 11.2024
Digital Marketing Specialist
Slice Consulting
05.2019 - 12.2020
Social Media Marketing Specialist
Ibolit Armenia
09.2018 - 09.2019
Administrative Assistant to the General Manager
Hotel National Armenia
06.2017 - 04.2019
Marketing Assistant Intern
VTB Bank
04.2017 - 06.2017
Freelancer
Digital Marketing Services
Armenia
Bachelor's Degree - Economics and Management
Northern University of Yerevan
Qualification as an Economist Accountant - Economy, Accounting and Audit
Yerevan State College of Light Industry