Microsoft Office Suite
EDITE CALABRESE
Real Estate Broker
Middlebury,CT
Summary
Accomplished Real Estate Sales Broker offering over 20 years of experience developing and maximizing real estate sales. Diligent in building and retaining clients by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Continuously monitoring competitors and researching market conditions to stay responsive and successful in changing markets. Focused on continuous improvement of sales through strategic management of teams by streamlining procedures while optimizing employee talent. Skillful at building connections and removing roadblocks by leveraging persuasive negotiating and leadership abilities.
Overview
20
20
years of professional experience
39
39
years of post-secondary education
2
2
Languages
Work History
Senior Sales Manager
EG Home LLC
Beacon Falls, CT
05.2022 - Current
- Market and sell new homes for builder firm
- Design marketing pieces, for digital and social media campaigns
- Help customers through building, selections and financing processes
- Serve as liaison between customers and builder through construction process as well as attorneys and lenders for contract and financing procedures
- Prepare weekly sales report showing sales volume, and areas of potential sales and customer expansion
- Prepare bi-weekly construction update reports for customers
- Schedule and attend construction inspection walk throughs with customers
- Create on-going activities and events that promote the communities and its lifestyle.
Senior Sales Manager
EG Home LLC
Southbury, CT
05.2022 - Current
- Show and sell new homes in two communities for local builder mange sale from reservation, contract, financing, construction, to close
- Complete weekly sales reports
- Attend bi-weekly construction meetings
- Complete bi-weekly construction reports and update customers on progress of construction of their home
- Schedule and attend several construction inspections
- Research and evaluate market conditions, identify direct competitors and report to marketing team
- Collaborate with third party marketing agency to create and implement marketing plan, to include print, digital, social media, public relations and outreach events.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Owner- Licensed Broker
ICON Realty, LLC
Middlebury, CT
01.2004 - Current
- Owned Realty Executives Franchise 2004-2012
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Established foundational processes for business operations.
- Hold licenses for licensed sales agents
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Trained and motivated employees to perform daily business functions.
- Managed day-to-day business operations.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
Director Sales & Marketing -Design Consultant
Hunter’s Chase
Litchfield Litchfield, CT
10.2013 - 04.2022
- Market and sell new townhomes for builder firm
- Design marketing pieces for print, digital and social media campaigns
- Help customers through building, selections and financing processes
- Help buyers personalize and customize their units by selling upgrades and options
- Serve as liaison between customers and builder through construction process as well as attorneys and lenders for contract and financing procedures
- Manage sales team and oversee staff scheduling
- Prepare periodic sales report showing sales volume, and areas of potential sales and customer expansion
- Create on-going activities that promote the community and its lifestyle
- Plan, organize, and attend outreach events both on and off site
- Represent community at trade shows and business expos
- Establish and maintain relationships with industry influencers and key strategic partners.
- Helped manage construction of units, work with construction trades
- Manage pre & post punch list and warranty issues for homeowners
- Research and evaluate market conditions, identify direct competitors and adjust marketing strategy to meet market trends
- Set sales goals based on comparable sales and competition
- Collaborate with third party marketing agency to create and implement marketing plan, to include, print, digital, social media, public relations and outreach events.
- Collaborated with builder on construction of three new model homes
- Assisted in designing first floor master bedroom floor plans to meet consumer demand
- Helped managed and coordinated contractors and vendors during building process
- Created and maintained comprehensive document records of construction project
- Assisted in resolving on site field issues as needed
- Hand-picked all selections and finishes such as cabinetry, tile, flooring, lighting, plumbing fixtures and paint colors for model homes
- Staged and decorated all models using existing furniture from prior model homes as well as buying new furniture and textiles for remainder of the project
- Manage and resolve post construction resident warranty issues.
- Consistently stayed under client's budget for projects.
- Cultivated strong and successful client relationships by being key point of contact for questions and concerns.
- Delivered polished and informative presentations to highlight products and close consistent sales.
Marketing Broker
Candlewood Shores Brookfield
01.2010 - 01.2013
- All Phase Custom Builders Listing, Candlewood Lake Community market & sell numerous homes for custom builder
- Established strong relationship with past buyers/residents to allow for homes to be photographed post closing for marketing purposes Added you-tube video to marketing plan, showcased builder’s spec home in HGTV’s House Hunters aired on July 24th 2013
Education
High School Diploma -
Naugatuck High School
Naugatuck, CT 09.1984 - 06.1987
Real Estate Sales Person License - Real Estate
Post University
Waterbury, CT 01.1988 - 08.2023
Real Estate Broker License - Real Estate
Post University
Waterbury, CT 03.1997 - 08.1997
No Degree - Marketing
Post University
Waterbury, CTSkills
On-site Sales & Marketing Managerundefined
Software
CRM
Interests
Cooking
Travel
Family Time
Timeline
Senior Sales Manager
EG Home LLC
05.2022 - Current
Senior Sales Manager
EG Home LLC
05.2022 - Current
Director Sales & Marketing -Design Consultant
Hunter’s Chase
10.2013 - 04.2022
Marketing Broker
Candlewood Shores Brookfield
01.2010 - 01.2013
Owner- Licensed Broker
ICON Realty, LLC
01.2004 - Current
Real Estate Broker License - Real Estate
Post University
03.1997 - 08.1997
Real Estate Sales Person License - Real Estate
Post University
01.1988 - 08.2023
High School Diploma -
Naugatuck High School
09.1984 - 06.1987
No Degree - Marketing
Post University
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