Passionate Marketing Manager with a proven track record of crafting customer-centric campaigns that bridge creativity and strategy. Skilled in multi-channel integrated marketing, Excels at curating engaging experiences, building artist and influencer relationships, and increasing brand awareness through strategic efforts. With a hands-on approach to campaign execution, Brings a fun and community-oriented personality to the team, aligning seamlessly with Whatnot's innovative spirit and dynamic environment.
Hi, I’m
Edith Moore
Marketing Manager
Portland,OR
Summary
Overview
3
years of professional experience
Work History
Lux Sales Consulting
Automated Marketing Specialist
02.2022 - Current
Job overview
- Utilized automated marketing tools to streamline campaigns, leading to 100% increase in customer acquisition and 25% reduction in campaign setup time per client
- Managed LinkedIn client account campaigns, booking 3.5 meetings per week per client, exceeding KPI's by 50%
- Conducted A/B testing to optimize messaging, copy, and communication, resulting in optimized campaigns and increased ROI's for clients.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Jupiter's Art LLC
Social Media Marketing Manager
08.2020 - 04.2022
Job overview
- Built brand and marketing strategies from scratch in startup environment, fostering brand identity and positioning
- Orchestrated collaboration with artists and influencers to curate and market limited street-wear drops on Instagram, exceeding engagement and sales KPIs
- Created and managed social media campaigns to increase brand engagement by over 100%
- Devised content strategy to effectively engage target audiences.
- Successfully secured media coverage through strategic PR efforts, leading to Jupiter's Art being featured on HuffPost
- Designed beautiful graphics and executed end-to-end marketing campaigns, ensuring consistent brand messaging
- Fostered strong brand community through creative campaigns, strategic partnerships, and unique artist collaborations.
Education
Columbia College ChicagoChicago, IL
Some College (No Degree) from Dance and Arts Management Double
University Overview
Skills
- Multi-channel integrated marketing
- Customer-centric campaign strategy
- Impact-driven decision-making
- Collaboration and cross-functional partnerships
- PR and influencer outreach
- Data-driven campaign optimization
- CRM utilization and management
- Automation apps expertise
- End-to-end marketing campaign execution
- Increasing brand awareness through strategic efforts
Timeline
Automated Marketing Specialist
Lux Sales Consulting
02.2022 - Current
Social Media Marketing Manager
Jupiter's Art LLC
08.2020 - 04.2022
Columbia College Chicago
Some College (No Degree) from Dance and Arts Management Double
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