Summary
Overview
Work History
Education
Skills
Timeline
Generic

Edith Nelson

Atlanta,GA

Summary

Collaborative, strategic, and solutions-oriented healthcare professional with a dynamic work ethic and skill set to provide leadership, coaching and direction to business development/sales/admissions team while promoting exceptional customer service and quality care solutions.


Overview

7
7
years of professional experience

Work History

Regional Admissions Director

PruittHealth - Home Health Division
06.2022 - 08.2024
  • Was responsible for business development and increase of home health admissions for 6 of the 11 home health offices in Georgia and 1 in Florida.
  • Oversaw key account management and business plans for nine Community Relations Representatives.
  • Analyzed sales data to understand sales/business trends, suggested areas of focus needed for sales conversion and growth.
  • Participated in weekly business development meetings with each agency to recommend strategies to remain competitive within the market.
  • Hired and trained sales team with strategic sales leadership to provide growth, accountability and productivity improvements through effective sales activity.
  • Promoted business development via collaborative meetings at various accounts to build partnerships and understand customer needs and expectations.
  • Worked to repair service recovery challenges in the community and with referral sources.
  • Promoted the PruittHealth post-acute continuum through community involvement with other PruittHealth partners.
  • Performed all other duties as assigned.

Executive Director

PruittHealth - Family First Private Home Care
10.2021 - 06.2022
  • Cultivated and maintain industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
  • Stand up and operationalized Personal Care Services (PCS).
  • Oversaw operations while driving all marketing, sales, and growth of this new business line within the PruittHealth system of post acute care.
  • Facilitated highest level of customer service in all interactions with clients, families, referral partners, and outside public entity.
  • Hired new partners and monitor completion of all aspects of the onboarding and training process; adjust ongoing trainings as needed to remain knowledgeable in the home care concierge space.
  • Participated in and take leadership in the development and review of appropriate policy and procedure.
  • Led monthly and periodic team meetings for the operational and administrative functions of the PCS program.
  • Collaborated with nursing on clinical protocols, utilization review, case management, quality assurance, and compliance programs are implemented according to company policies.
  • Guaranteed compliance with state and federal regulatory standards were followed; participated in quality assurance and peer review programs; and ensured compliance with and implementation of any resulting recommendations.
  • Provided full authority and responsibility for the operation of the private home care provider program.
  • Performed all other duties as assigned.

Regional Admissions Director - Southern Peach

PruittHealth Home Health
05.2021 - 10.2021
  • Proven record of accomplishments in the former Southern Peach market for PruittHealth @Home.
  • Proven ability to supervise and manage multiple people and multiple locations.
  • Demonstrated the capacity to educate Community Relations Representatives (CRR) to help grow their markets.
  • Assisted Executive Leadership with meeting census requirements in assigned region of the state. Provided all requested reports centered around key metrics and key performance indicators.
  • Provided initial orientation and admissions training of sales teams.
  • Established and maintained relationships with key contacts in the community.
  • Hired and trained CRRs in home health using the Pruitt Sales Model.
  • Provided ongoing education, support, coaching and development for sales team.
  • Performed all other duties as assigned.

Regional Director of Business Development

Beacon Health Management
11.2019 - 05.2021
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Generated new business with marketing initiatives and strategic plans.
  • Hired, coached and mentored team of 17 sales representatives who demonstrated passion, dedication, and added value to the team through constructive feedback and performance management.
  • Established and maintained effective sales and marketing strategic plans with admissions and marketing personnel to ensure revenue growth.
  • Assisted admissions and marketing personnel in establishing personal contact and rapport with professional and community referral sources.
  • Conducted customer service training for department managers and facility staff.
  • Completed written contracts with referring hospitals to handle indigent patients needing inpatient skilled nursing level of care.
  • Held regular trainings and sales meetings with admissions and marketing staff.
  • Provided weekly results driven assessment of admissions and marketing staff productivity.

Director, Care Transitions

Sava Senior Care
08.2017 - 10.2019
  • Built strong community referral network.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Leveraged market knowledge and leadership to increase referrals/admissions.
  • Interacted well with customers to build connections and nurture relationships.
  • Very experienced with managing and coordinating inquiry, referral and admission process by facilitating a bridge between skilled nursing facilities and outside community agencies to generate leads and referrals/admissions by 10-15 weekly admissions in assigned territories.
  • Represented multiple facilities and assisted with establishing strategic partnerships lead to being referral source first choice.

Education

Master of Arts - Business Communications

Purdue University
West Lafayette, IN

MBA - Business

University of Phoenix
Atlanta, GA

Skills

  • Sales experience
  • Performance monitoring
  • Analytical Thinking
  • Problem-solving abilities
  • Team building
  • Admissions oversight
  • Attention to Detail
  • Office Management
  • Problem-Solving
  • Professionalism
  • Personnel Management
  • Team Collaboration

Timeline

Regional Admissions Director

PruittHealth - Home Health Division
06.2022 - 08.2024

Executive Director

PruittHealth - Family First Private Home Care
10.2021 - 06.2022

Regional Admissions Director - Southern Peach

PruittHealth Home Health
05.2021 - 10.2021

Regional Director of Business Development

Beacon Health Management
11.2019 - 05.2021

Director, Care Transitions

Sava Senior Care
08.2017 - 10.2019

Master of Arts - Business Communications

Purdue University

MBA - Business

University of Phoenix

Similar Profiles

CREATE PROFILE
Edith Nelson