I am a highly motivated and dedicated individual with a doctorate in business administration seeking a position at a university where I can use my industry expertise and excellent interpersonal and communication skills in a business college. With over 20 years of career experience in management and leadership roles, I seek to use my exceptional verbal, written, and digital communication skills in combination with my interest in mentoring undergraduates to facilitate an interactive learning environment with a focus on the practical and academic application of skills.
Overview
18
18
years of professional experience
Work History
Internet Marketing, Sales and Content Manager
Renshaw Automotive Group
Hopkinsville, KY
02.2021 - Current
Create, maintain, and measure the Internet business development processes.
Monitored website analytics and metrics to track content performance and identify areas of improvement, resulting in a 12% increase in overall digital sales.
Conducted regular content audits to identify gaps and redundancies in content.
Assists with the hiring, onboarding, and orientation of new employees and allocation of other resources
Business development‑Keep current information on community competitors and referral sources
Used content management system to analyze user engagement and website traffic metrics.
Collaborated with designers and developers to deliver on-brand content in alignment with the brand vision.
Edited and proofread content for accuracy and readability.
Managed content distribution to online channels and social media platforms.
Conducted research and collaborated with subject matter experts to develop accurate content.
Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
Approved, reviewed, and edited content flowing to website.
Administer and foster a positive and professional working relationship with internal departments, including customer relations and other sales segments.
Directed content of the website by gathering information and integrating data from other departments.
Dealership General Manager
Hallmark Hyundai
Hendersonville, TN
06.2018 - 01.2021
Monitoring market trends to ensure that the dealership is meeting customer needs and promoting new products
Implemented operational strategies and effectively built customer and employee loyalty.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Monitored financial performance, set budgets, and controlled expenses to provide financial stability and long-term organizational growth.
Analyzed market trends and competitor activities to create competitive advantages.
Developing and implementing policies and procedures to ensure the dealership operates efficiently, resulting in a 110% increase in automobile sales yearly.
Reviewing financial reports, such as sales figures and inventory turnover rates, to assess the dealership's performance and identify areas of weakness or strategic advantage.
Providing leadership in developing and executing strategic plans for the dealership's success
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Maximized operational excellence by mentoring personnel on management principles, industry practices, and company procedures.
Developed and implemented strategies to increase sales and profitability
Director of Finance
Lexus of Nashville
Nashville, TN
07.2015 - 06.2018
Forecasted trends and recommended improvements based on financial risk analyses.
Primary liaison between the dealership and OEM lenders.
Working directly with customers to explain and recommend financing options, extended warranties, aftermarket products, and other options
Reduced process discrepancies through the measured implementation of performance reporting and data systems.
Verifying that all financial and state paperwork is completed correctly and filed properly
Maintaining strong relationships with lending institutions to provide clients with multiple program options and competitive rates
Seeking out new programs that benefit customers and encourage them to use OEM financing options.
Ensuring compliance by following all local, state, and federal regulations and laws.
Training the sales team on available financing options and programs to ensure they promote these offers to clients.
Dealership General Sales Manager
Sonic Automotive Inc, Crest Cadillac
Nashville, TN
05.2005 - 06.2015
Hires, trains, supervises and monitors the performance of the new and used‑vehicle department managers
Meets with sales managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit
Provides feedback annually to new and used‑vehicle department personnel during career development sessions
Works with the dealer and general manager to determine appropriate daysʼ supply for new and used vehicles and orders/acquires vehicle inventory accordingly
Studies local market conditions, demographics, and past sales history
Makes recommendations to the general manager regarding short‑ and long‑range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
Maintained an ethical and positive working environment to reduce turnover and promote high retention rates.
Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
Developed and strengthened a high-performance sales team turning over $1.72 million per quarter.
Education
Doctor of Business Administration - Human Resources Management
Walden University
Minneapolis, MN
10.2018 - 2023.02
Master of Science - Human Resource Management
Walden University
Minneapolis, MN
08.2016 - 2018.07
BBA - Business Management / Finance
Austin Peay State University
Clarksville, TN
08.2011 - 2016.05
Skills
Sales and marketing strategies
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Affiliations
Delta Mu Delta Business Honor Society
Golden Key Honor Society
Alpha Kappa Psi Business Fraternity (Co‑ed)
Fulbright Scholar
National Society of Leadership and Success
United Way of Greater Clarksville Budget and Allocation Committee Member
Member of Clarksville Chamber of Commerce
Small Business Owner
Timeline
Internet Marketing, Sales and Content Manager
Renshaw Automotive Group
02.2021 - Current
Doctor of Business Administration - Human Resources Management
Adjunct Business Instructor at Austin Peay State University / College of BusinessAdjunct Business Instructor at Austin Peay State University / College of Business