EDNA ANDERSON
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
4
4
years of professional experience
Work History
Marketing Manager
First Choice Retailer Inc.
05.2019 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
HOME HEALTH AIDE Per Diem
Home Helpers Of Bradenton
03.2022 - 10.2022
- Assisted with feeding and monitored intake to help patients achieve nutritional objectives.
- Documented patient information and care activities in electronic health record.
- Changed linens in rooms, keeping spaces fresh and clean for patient health and satisfaction.
- Completed activities of daily living for patients unable to self-care, and assisted those with limited mobility in completing tasks.
- Helped patients with self-feeding and assisted feeding, based on individual needs.
- Facilitated personal hygiene management, feeding and ambulation.
- Transported patients between rooms and appointments or testing locations.
- Observed patients under care conditions to help identify symptoms, responses to treatments and progress with goals.
- Followed directions of licensed nurses to administer medications and treatments.
- Responded to patient requests for supplies and personal comfort items such as extra blankets.
- Educated patients and family members on best home care practices for healing and recovery.
- Supported ambulation and physical therapy needs by conducting planned exercise routines.
- Participated in fun group activities with patients to boost mood, improve overall memory, and provide light entertainment.
- Helped clean and prepare patient consultation rooms to maintain hygiene standards
- Delivered individualized patient care by recording vital signs, documenting observations, administering treatments, and evaluating patient needs.
- Utilized therapeutic communication, empathy and active listening skills to encourage and develop positive relationships with patients.
- Supported needs of 8+ residents under long-term care.
- Reduced risks of patient infection and cross-contamination by cleaning and sterilizing equipment.
- Promoted good oral and personal hygiene by aiding patients with shaving, bathing, and teeth brushing.
Certified Nursing Assistant/HHA PT
Westminster Point Pleasant Community
01.2020 - 03.2022
- Answered call lights and supported patient comfort and safety by adjusting bed rails and equipment and lowering the bed.
- assisted with adl's and ambulate, do ROM exercises
- Checked patient vitals such as temperature, blood pressure, and blood sugar levels.
- Utilized therapeutic communication, empathy and active listening skills to encourage and develop positive relationships with patients.
- Documented patient information and care activities in electronic health record.
- Responded to patient requests for supplies and personal comfort items such as extra blankets.
- Upheld infection control and prevention policies across different patient-facing areas.
- Reduced risks of patient infection and cross-contamination by cleaning and sterilizing equipment.
- Observed patients under care conditions to help identify symptoms, responses to treatments and progress with goals.
- Followed directions of licensed nurses to administer medications and treatments.
Education
No Degree - Freight Broker
Freight Broker Planet Inc.
Tampa, FL - Online07.2021
No Degree - General Studies HS Diploma
St Jude Christian Academy (Regionally Accredited)
Hallandale, FL01.2018
No Degree - Security Officer, Fire Safety Officer, Osha 10
Heartbeat Security Service
Bronx, NY06.2017
No Degree - Direct Support Professional Orientation
Bells Staffing Services - Mental Health/Disability
Queens, NY06.2017
No Degree - HHA, CPR And First Aid
Best Choice CPR, First Aid, & CNA Training
Port Charlotte, FL03.2016
No Degree - Certified Nurse's Assistant
Good Samaritan Nursing School
Far Rockaway, NY10.1998
No Degree - GED PREP/ AA BUSINESS ADMINISTRATION
Long Island University
Brooklyn, NY06.1992
High School Diploma -
Iona High School
Ocho Rios Jamaica West Indies07.1985
Timeline
HOME HEALTH AIDE Per Diem
Home Helpers Of Bradenton
03.2022 - 10.2022
Certified Nursing Assistant/HHA PT
Westminster Point Pleasant Community
01.2020 - 03.2022
Marketing Manager
First Choice Retailer Inc.
05.2019 - Current
No Degree - Freight Broker
Freight Broker Planet Inc.
No Degree - General Studies HS Diploma
St Jude Christian Academy (Regionally Accredited)
No Degree - Security Officer, Fire Safety Officer, Osha 10
Heartbeat Security Service
No Degree - Direct Support Professional Orientation
Bells Staffing Services - Mental Health/Disability
No Degree - HHA, CPR And First Aid
Best Choice CPR, First Aid, & CNA Training
No Degree - Certified Nurse's Assistant
Good Samaritan Nursing School
No Degree - GED PREP/ AA BUSINESS ADMINISTRATION
Long Island University
High School Diploma -
Iona High School
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