Eduardo Castro
Camarillo,CA
Summary
· PRODUCE SALES: Fresh Avocados / Mango / Guacamole
· RETAIL/WHOLESALE SALES: CPG Products Snacks/Candy
· FOODSERVICE SALES: Distributor / Broker
· METRICS DRIVEN
· SALES EXPERIENCE: 20 Yrs.
· BUSINESS DEVELOPMENT
· BILINGUAL : English and Spanish
Overview
20
20
years of professional experience
Work History
Independent Broker
Independent Broker
08.2024 - Current
- Supported Shippers setting up Avocados program into their Retail and Wholesale customer base.
- Already amassed list of 10+ potential companies with great scope into retail market. Making this opportunity brought to me at an ideal time in my career.
- Opening my own broker firm require some tough to acquire items, I'm currently looking to find a role with a company where I can apply my expertise
Export Sales Central & South America
Mission Produce
01.2023 - 08.2024
- South America Market Growth: Uruguay by 24 %, Chile by 8% YOY
- Initiated negotiations with Walmart Central America (CR) and other wholesalers for Avocado and mango program from Mexico and Peru
- Increased volume for mango program to Korea Wholesale Market by 44% YOY
- Reached $ 3 Million mark in sales for 23-24 season on Process Avo Channel with customers (Guacamole and Oil), by improving sorted fruit process at packing house
- Expanded customer base of Guacamole customers to fulfill extra supply
- Maintained margins in 8% -12% range to assure company profitability goals
- Updated weekly pricing strategy to meet budget
- Collaborate with sourcing, logistics, operations, and quality assurance to ensure customers' requirements
- Supported Asia Sales and Mexico Sourcing
Sales / Export Manager USA
Servi-Industrias del Noroeste SA de CV
04.2012 - 12.2021
- Recruited into this role to sell Beverage Concentrate line into the Foodservice Channel in West US, left to join mission for a larger pay and bonus structure
- Managed US Operation (Sales, logistics, AP/AR, Customs)
- Developed Food service region from 1 to 5 States (Southwest)
- Sales Increased by 14% -18% YOY, Building Distribution Network, incentivize their sales force and follow up on Top tier volume programs
- Worked with Wholesalers / Distributors / Brokers network in the West US Region : Sysco, Shamrock, Tapia Bros, PDI.
Co-Owner
DSD Solutions LLC
07.2007 - 03.2009
- Opportunity to open own business with partner
- Entrepreneurial venture to build business from ground up
- Built supplier network for product catalog domestic and cross border
- Cold call and visit customers to develop client base
- Opened 2 local retail chains and 60 small stores in Phoenix Area
- Implemented Promotional programs (Ads and rebates) to customers for market penetration
District Sales Manager (NC, SC & VA)
Barcel USA
02.2005 - 06.2007
- Recruited into this role to build Distribution network for snack and candy line into retail, C-Stores market
- Left to start own distribution company
- Achieved 1.5 million in Sales from 250k for first year
- Built from Zero Distributor and independent operators' sales structure 1Wholesale Distributor and 6 - 8 Independent routes
- Developed training program for Ind Op
- Got +300 POS (customers) in Mideast Region
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Education
Specialized Strategy Certificate -
Harvard Business School
Online08.2024
Senior Management Diploma -
UVM Mexico
Online06.2021
Negotiations seminar -
SMEI
Irving, TX02.2007
Bachelor's degree - Accounting /Finance
ITESM
Hermosillo, Mexico06.2002
Skills
- Customer Service
- Sales and marketing strategies
- Forecast / Planning
- P&L analysis for decision making
- Analytical
- Microsoft D365
Phone numbers
US: +1(820) 207 1607, MX: +52 (662) 2812694
Timeline
Independent Broker
Independent Broker
08.2024 - Current
Export Sales Central & South America
Mission Produce
01.2023 - 08.2024
Sales / Export Manager USA
Servi-Industrias del Noroeste SA de CV
04.2012 - 12.2021
Co-Owner
DSD Solutions LLC
07.2007 - 03.2009
District Sales Manager (NC, SC & VA)
Barcel USA
02.2005 - 06.2007
Specialized Strategy Certificate -
Harvard Business School
Senior Management Diploma -
UVM Mexico
Negotiations seminar -
SMEI
Bachelor's degree - Accounting /Finance
ITESM
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