Eduardo Cota
AREA SALES MANAGER
Calexico,CA
Summary
Adept at driving growth and fostering strong relationships, I leveraged market research and staff training at Cerveceria Colibre to enhance sales strategies, achieving notable improvements in team productivity. My blend of technical aptitude and problem-solving abilities ensures innovative solutions to complex challenges, consistently exceeding employer expectations. Business-driven Distributor executing strategic role within assigned market base to drive increase in sales. Displayed continual improvement in capability, knowledge, customer service, performance, and profitability. Self-directed with commitment to meet company's objectives.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Distributor/Area Sales
Cerveceria Colibre
San Diego, CA
03.2020 - Current
- Responsible for tracking, recording, and monitoring sales within a region, while regularly reviewing sales data and creating reports for upper level management
- Utilize business intelligence tools to provide sales insights for marketing and sales while executing meetings to provide feedback
- Identify both struggling and successful sales initiatives by exploring ways to improve on sales metrics and communicate actively in a given area to help foster a team environment
Marketing Manager/Project Manager
Web Movil
Calexico, CA
05.2016 - Current
- Responsible for the execution, creation, and the design of mobile marketing campaigns and overall business strategic plan
- Conduct market analysis to identify key market and customer trends while implementing marketing strategy for the company
- Confer and collaborate with cross functional teams and project personnel to resolve issues efficiently
Coach (Volunteer)
Calexico PAL, Little League, Pop Warner
Calexico, CA
08.2006 - Current
- Trained and managed over 20 players and achieved significant improvements in their productivity
- Maintained close personal contact with parents and encouraged participation
- Demonstrated effective leadership and encouraged team concepts
- Assisted in the personal development of all individuals and the health and well-being of all participants
Marketing Coordinator
ARSCA
Calexico, CA
07.2024 - 12.2024
- Facilitated internal communication to ensure alignment on marketing objectives and strategies.
- Assisted with development of lead generation plans with targeted prospects, measures and objectives.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Provided input into the development of brand guidelines for consistency across channels.
- Developed and implemented comprehensive marketing plans to increase brand awareness.
- Conducted research to determine ideal markets for products and services.
Area Sales Manager
Acima Credit
San Diego, CA
10.2021 - 03.2022
- Reviewed competitor's activities and devised measures to stay ahead in the market competition.
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Created reports outlining customer usage and retention metrics.
- Delivered presentations on product features, benefits, and value propositions at conferences or webinars.
- Led customer onboarding processes, ensuring smooth transition and high satisfaction levels.
- Advocated for customer needs within the organization, driving product improvements.
- Trained customers on product features and best practices, enhancing their overall experience.
Client Success Manager
Snap Finance
San Diego, CA
01.2020 - 03.2020
- Using relationship building /account management techniques to motivate business owners to grow their business with Snap Finance
- Own relationships with Merchant Partners: serve as a trusted, strategic advisor with a focus on growth, building long-term relationships with our clients
- Established and maintained working relationships with local employers in order to promote the use of public employment programs and services
- Arranged appointments to visit business owners and staff to deliver field training sessions while working closely with Areas Sales Manager to strategize on merchant account goals
Forklift Operator/Store Associate
Home Depot
El Centro, CA
02.2017 - 02.2018
- Move levers or controls that operate lifting devices, such as forklifts, or elevating platforms, to load, unload, transport, or stack material
- Greet customers and ascertain what each customer wants or needs while recommending, selecting, and help locate or obtain merchandise based on customer needs and desires
- Read work orders or receive oral instructions to determine work assignments or material or equipment needs
Marketing Agent/Project Manager
Martinez Company
Calexico, CA
12.2016 - 03.2017
- Identify and develop marketing strategy based on establishment objectives and market characteristics
- Manage project execution to ensure adherence to budget, schedule and scope
- Confer with project personnel to identify and resolve issues to ensure compliance
Volunteer
Calexico Neighborhood House
Calexico, CA
07.2014 - 01.2017
- Provide assistance in reference to emergency shelters and transitional housing to the homeless, as well as case management
- Provide information or refer individuals to public or private agencies or community services for assistance
- Consult with supervisor concerning programs and services for individuals
Employment Program Representative
Employment Development Department
El Centro, CA
06.2013 - 11.2015
- Utilize Caljobs (local operating case management system) and other program support systems to record job listings, provide job seeker services and manage data entry
- Responsible for H2A job orders and serve as a Migrant Seasonal Farmworker Specialist (MSFW Outreach Specialist)
- Provide referrals to supportive services and training opportunities, conduct job development contacts and direct job referrals as appropriate
- Established and maintained working relationships with local employers in order to promote the use of public employment programs and services
- Arranged appointment to visit company representatives and employers responsible for hiring workers
- Collect and review labor market information using the LMI Division (LMID) website, local newspaper, business journals, and surveys from the service delivery areas to become familiar with trends of the local labor market
- Conduct outreach to Migrant Seasonal Farmworkers while ensuring employers were in compliance with labor laws and regulations
Local Veterans Employment Representative
Employment Development Department
El Centro, CA
12.2012 - 06.2013
- Conduct outreach to employers to assist veterans in gaining employment
- Facilitate seminars, job search workshops and job search groups and placement services to veterans
- Maintain a high standard for timely customer service and a high degree of professionalism when dealing with an employer
- Perform computer-assisted applicant resume browse searches or other file searches on suppressed job orders to locate and refer qualified job seekers to suitable job orders
- Arranged appointment to visit company representatives and employers responsible for hiring workers
- Implement local employment office effectiveness, resolve employer complaints and research alternative employer actions for recruiting qualified applicants
- Receive job orders from employers by phone and in person and recorded information to facilitate selection and referral process
Case Manager
Veteran Community Services / Community Catalysts
Calexico, CA
10.2011 - 12.2012
- Counseled and aided veterans and families requiring assistance of social service agency
- Interviewed clients with problems, such as personal and family adjustments, finances, employment, food, clothing, housing, physical and mental impairments to determine nature of problem
- Secured information, such as medical, psychological and social factors contributing to clients' situations
- Counseled clients individually, in family and in other small groups regarding plans for meeting needs
- Empowered client to mobilize inner capacities and environmental resources to improve social functioning
Employment Developer
County of Imperial
El Centro, CA
11.2007 - 10.2011
- Interviewed applicants to obtain information, such as work experience, education, training and occupational interest
- Contacted applicant to inform applicant of acceptance or rejection for employment
- Administered aptitude, personality and interest tests
- Demonstrated effective presentation skills
- Established rapport between employment service and company to promote use of agency programs and services
- Identified problems, diagnosed causes and determined corrective actions
- Demonstrated skillful communication and negotiation skills
- Plan and conduct orientation programs, workshops and conferences to assist general public and employers
- Attend and assist in numerous meetings, outreach activities and career fairs related to public relations
Adult Development Specialist
Imperial Valley Regional Occupational Program
El Centro, CA
06.2007 - 11.2007
- Collect, organize and analyze information about individuals through documents, assessments, interviews and professional sources to appraise their interests, aptitudes, abilities and personality characteristics for vocational training and employment
- Referred qualified applicants to employing officials
- Compiled and typed reports on applicants and employees from personnel records
- Established and maintained working relationships with local employers in order to promote the use of public employment programs and services
Human Resource Specialist / Yeoman
United States Coast Guard
San Diego, CA
04.1999 - 01.2006
- Facilitated effective interpersonal communication among participants to improve human relations and work related problems
- Developed and conducted training in order to instruct managers, supervisors and workers in supervisory skills, conflict resolution skills, interpersonal communication skills and effective group interaction skills
- Techniques included job skill training and personal intervention, to resolve human relations issues among personnel
- Compiled payroll data such as hours worked, sales and piecework, employee identification number and taxes, insurance and union dues to be withheld
- Recorded changes affecting net wages, such as exemptions, insurance coverage and loan payments for each employee in order to update master payroll records
Education
MBA Degree - Business Administration Marketing
University of Phoenix
Imperial, CA12.2024
B.A. Degree - Human Services
University of Phoenix
Imperial, CASkills
- Staff training and development
- Transportation management
- Budgeting and finance
- Demand planning
- Technical aptitude
- Cost reduction strategies
- Market research
- Cold calling
- Stress management
- Time management abilities
- Problem-solving abilities
- Time management
Community
Calexico PAL, Little League, Pop Warner, Calexico, CA, Coach (Volunteer), 08/2006, Present, Trained and managed over 20 players and achieved significant improvements in their productivity., Maintained close personal contact with parents and encouraged participation., Demonstrated effective leadership and encouraged team concepts., Assisted in the personal development of all individuals and the health and well-being of all participants.
Certification
- CPR First Aid
- Forklift Operator
Languages
Spanish
Full Professional
References
References available upon request.
Timeline
Marketing Coordinator
ARSCA
07.2024 - 12.2024
Area Sales Manager
Acima Credit
10.2021 - 03.2022
Distributor/Area Sales
Cerveceria Colibre
03.2020 - Current
Client Success Manager
Snap Finance
01.2020 - 03.2020
Forklift Operator/Store Associate
Home Depot
02.2017 - 02.2018
Marketing Agent/Project Manager
Martinez Company
12.2016 - 03.2017
Marketing Manager/Project Manager
Web Movil
05.2016 - Current
Volunteer
Calexico Neighborhood House
07.2014 - 01.2017
Employment Program Representative
Employment Development Department
06.2013 - 11.2015
Local Veterans Employment Representative
Employment Development Department
12.2012 - 06.2013
Case Manager
Veteran Community Services / Community Catalysts
10.2011 - 12.2012
Employment Developer
County of Imperial
11.2007 - 10.2011
Adult Development Specialist
Imperial Valley Regional Occupational Program
06.2007 - 11.2007
Coach (Volunteer)
Calexico PAL, Little League, Pop Warner
08.2006 - Current
Human Resource Specialist / Yeoman
United States Coast Guard
04.1999 - 01.2006
MBA Degree - Business Administration Marketing
University of Phoenix
B.A. Degree - Human Services
University of Phoenix
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