Summary
Overview
Work History
Education
Skills
Timeline
Generic

Eduardo Feliz

San Diego,CA

Summary

Results-focused Retail professional with strength in Store management, Retail Operations, process development, Project Management and visual Merchandising. Proactive leader with strengths in communication and collaboration. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Enthusiastic individual with superior skills in working in both team-based and independent capacities. Bringing strong work ethic and excellent organizational skills to any setting.

Overview

14
14
years of professional experience

Work History

Director of Stores

ASRV
Carlsbad, CA
02.2024 - Current
  • Responsible for hiring, onboarding, and management of store managers and employees to achieve sales goals and deliver exceptional customer service.
  • Highly focused on talent development, including bench strength and succession planning.
  • Develop and implement the 'ASRV Retail Training Playbook' programs that align with the brand messaging and Vision.
  • Develop the 'ASRV Customer Journey' and create a customer experience that exemplifies who we are as a brand, and implement it across all stores.
  • Operations
  • Oversee all aspects of retail operations, including store management, merchandising, events, retail activations, and manage budgets for all retail locations.
  • Develop the retail operations roadmap and create the 'ASRV way of working' in-store, and create a uniform experience across all teams to achieve operational excellence.
  • Develop a focus for KPIs in-store to create plans to execute in-store and achieve financial goals by developing and executing strategies to drive traffic and sales growth across all retail channels.
  • Build and oversee the new store opening and Pop-up locations program for the company.
  • Analyze sales and inventory data to identify trends and opportunities for improvement.
  • Assist in identifying retail markets/venues to open new locations for the Company.
  • Manage landlord relationships for all store locations.
  • Collaborate with cross-functional teams, including marketing, e-commerce, and product development, to ensure alignment of retail strategy with overall business objectives.

Retail Operations Specialist

Allbirds
San Francisco, CA
04.2023 - Current
  • Created the New Store Opening Playbook for global retail
  • Managed and executed 22 New Store Openings in 2022 while improving processes and building the Playbook
  • Responsible for all operational rollouts such as RFID, Mobile POS, Inventory management platform SAP
  • Manage all system processes and created SOP and training resources for store to achieve operational excellence
  • Created the allbirds standard of back of house organization and processes
  • Manage Inventory across all store for US and CA by improving the processes and managing accuracy and proper process execution
  • Manage all Visual Operations from store launches, Visual merchandising directives and Visual fixture Rollouts
  • Created Operational Store Assessments for Stores in order to rate operational capabilities across all stores

Retail Area Manager

Allbirds Inc.
01.2020 - 04.2023
  • Oversee 9 US stores on the west coast both Outlet and Full Price
  • Manage Profitability and KPI performance to improve the business
  • Oversee 20MM+ in revenue and responsible for financial health of each store
  • Introduced and Managed creation of the Global Retail Performance Dashboard to track all KPIs at the store level
  • In charge of assortments and inventory management of the West coast retail stores
  • Manage pilots for implementation of new system for stores such as SAP, RFID, Legion Scheduling
  • contribute in creation and manage processes and procedures for global retail expansion
  • Manage stores operational standards to ensure excellence
  • Recruiting, Hiring and Training Store Leaders for New and current stores
  • Responsible for maintaining engagement of teams by providing support and training at all levels
  • Develop partnerships with different departments of the organization to ensure proper communication with store teams
  • Manage new store openings processes from construction turnover to training, store assortment and visual merchandising
  • Community engagement leader for all west coast stores

Area Manager

Timberland
San Francisco, CA
06.2010 - 08.2018
  • Held multiple roles during my tenure: Training Manager, District Visual Manager and Store Manager, Loss Prevention Manager, Area Manager
  • Oversee 6 stores (4 full prices 2 outlets) and managed all performance metrics within the West coast territory
  • Ensured stores were in compliance with all policies and procedures
  • Responsible for inventory maintenance in all locations
  • Oversaw risk, investigations, and loss prevention for all locations
  • Coaching and developing new and current store managers
  • Managed and executed Store openings for 8 specialty stores
  • Managed hiring and execution of all flex temporary locations in Los Angeles in 2018
  • Responsible for recruiting, hiring and training new teams
  • Lead in digital optimization project for the company
  • Oversaw all operational and visual executions of all full price stores
  • Worked with the specialty stores Visual Manager as the District Visual Manager to oversee floor-sets for 14 stores across the country from creating environment guides, assortment creation and story telling
  • Problem solving and working with other store managers to translate vision to their specific store
  • Lead all Full Price location store openings from Training, Merchandising, Visual Set up etc.

Education

Bachelor of Science - Marketing and Management

University of Massachusetts Lowell
Lowell, MA
2012

Skills

  • Store Openings
  • Visual Merchandising
  • Multi Store Management
  • Staff Management
  • Training and development
  • Networking and hiring
  • Loss Prevention Management
  • event planning
  • Google Suite
  • Adobe Acrobat
  • Bilingual English and Spanish
  • Operations Oversight
  • Policy Development and Enforcement
  • Process Improvements
  • Resource Allocation
  • Relationship Building

Timeline

Director of Stores

ASRV
02.2024 - Current

Retail Operations Specialist

Allbirds
04.2023 - Current

Retail Area Manager

Allbirds Inc.
01.2020 - 04.2023

Area Manager

Timberland
06.2010 - 08.2018

Bachelor of Science - Marketing and Management

University of Massachusetts Lowell

Similar Profiles

CREATE PROFILE
Eduardo Feliz