Eduardo Martorell
EM Automotive Consulting
West Lafayette,IN
2
Languages
31
years of professional experience
Results-driven automotive executive with progressive experience from high-performing Sales Consultant to Operating Partner overseeing multi-brand, multi-rooftop dealership groups. Proven track record of turning underperforming stores into highly profitable operations while consistently exceeding manufacturer CSI and sales targets. Extensive background in process implementation, executive training, and leadership development, including eight years with The Cardone Group training thousands of dealerships nationwide. Hands-on leader skilled in full dealership management, buy-sell transitions, team building, and creating sustainable high-performance cultures across Sales, Service, Parts, and F&I.
Work History
Executive Automotive Consultant
1 Year 7 Months- Conducted operational assessments of sales, service, and parts departments for automotive dealerships, identifying process gaps and performance bottlenecks to inform strategic improvements.
- Designed and delivered training programs for executive and management teams focused on process correction and accountability systems, fostering a performance-driven culture.
- Coached leadership teams to enhance execution consistency and elevate standards, leading to sustainable improvements in department KPIs.
Operating Partner
3 Years 10 Months- Operated as the partner responsible for full P&L management of a multi-brand automotive group with 7 brands across 6 rooftops and over 175 employees.
- Played an integral role in the complete buy-sell process, including due diligence, transition, and post-acquisition integration.
- Implemented new processes and systems through hands-on leadership, establishing operational discipline across Sales, Service, and Parts departments.
- Exceeded first-year net income forecast of $2.5 million and drove consistent growth, reaching $5 million in net income by 2023 and sustaining that level through 2024.
- Achieved above-average net profits across all departments while consistently meeting or exceeding manufacturer CSI requirements.
- Ford, Lincoln, Audi, VW, Mercedes-Benz, GMC and Cadillac.
Operating Partner
6 Years 4 Months- Transformed underperforming CDJR store into a consistently successful operation through hands-on leadership and process overhaul.
- Exceeded Monthly Sales Responsibility (MSR) targets on a consistent basis while maintaining CSI scores that met or exceeded manufacturer standards.
- Recipient of the First Customer Award for consecutive years since the program’s launch.
- Delivered an average of 25% net profit while building high-performing Sales, Service, and Parts departments from the ground up.
- Mentored next General Manager, ensuring smooth leadership succession and long-term operational stability.
National Sales and Service Trainer
8 Years 1 Month- Assessed, trained, and motivated employees across dealership operations — from sales consultants to executive leadership — enhancing overall dealership performance.
- Delivered high-impact training and development programs to thousands of dealerships nationwide, driving measurable improvements in performance and culture.Specialized in turning process gaps into executable systems that sales, service, and management teams could immediately apply and sustain.
- Delivered high-impact training and development programs to thousands of dealerships nationwide, driving measurable improvements in performance and culture.
- Specialized in turning process gaps into executable systems that sales, service, and management teams could immediately apply and sustain.
General Sales Manager
1 Year 11 Months- Directed new and used vehicle sales operations, achieving consistent increases in sales volume and gross profit.
- Trained and developed sales and finance teams, enhancing performance and accountability.
- Exceeded manufacturer Monthly Sales Responsibility (MSR) targets while maintaining strong CSI scores.
- Led transition from aging facility to new dealership, ensuring seamless sales operations and customer experience.
Finance Manager
2 Years 2 Months- Led the F&I department in both gross profit production and warranty product penetration.
- Completed the Ford-sponsored Finance School focused on menu selling techniques.
- Maintain contracts in transit in order with minimal funding or documentation issues.
- Partnered closely with the Desk Manager to identify and maximize every gross profit opportunity on each deal.
Sales and Leasing Manager
3 Years 5 Months- Began as a Sales Consultant and maintained a strong average of 20 vehicles sold per month.
- Earned promotion to Leasing Manager within the first year based on consistent performance.
- Desk-managed personal deals while working side-by-side with sales managers and finance managers.
- Completed multiple manufacturer training programs; store was selected as a pilot location for new leasing approaches and processes.
Restaurant Manager
1 Year 10 Months- Earned selection for Manager-in-Training program due to strong performance and demonstrated leadership potential.
- Achieved high customer satisfaction (CSI) scores by upholding consistent service standards.
- Managed food costs effectively while consistently meeting corporate expectations for cost management.
- Directed day-to-day operations of both kitchen and front-of-house service staff.
Restaurant Manager
1 Year 9 Months- Launched first New York-style deli in Puerto Rico with brother after college, establishing a unique dining experience in the market.
- Successfully operated two locations inside high-traffic shopping center food courts.
- Facilitated negotiations for business sale
Education
Bachelor of Science - Air Transportation Management
Skills
Interpersonal skills
Operations management
Executive support
Customer-oriented
Customer relations
Process improvement
Team leadership
Vendor negotiations
Performance coaching
Leadership
Team building
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Executive Automotive Consultant
EM Automotive Consulting
01.2025 - CurrentRead More
Operating Partner
Five Star Automotive Group Lafayette, IN
02.2021 - 12.2024Read More
Operating Partner
Five Star Automotive Group CDJR Knoxville TN
10.2014 - 02.2021Read More
National Sales and Service Trainer
The Cardone Group
07.2006 - 08.2014Read More
General Sales Manager
Daytona Kia AMSI
08.2004 - 07.2006Read More
Finance Manager
Sun State Ford
06.2002 - 08.2004Read More
Sales and Leasing Manager
Greenway Ford
01.1999 - 06.2002Read More
Restaurant Manager
Steak and Ale Steakhouse
03.1997 - 01.1999Read More
Restaurant Manager
Broadway's Deli
06.1995 - 03.1997Read More
University of New Haven
Bachelor of Science from Air Transportation Management
Read More