Eduardo Pino
Saratoga Springs
Summary
Creative and strategic marketing leader with 8+ years of experience in directing creative and marketing teams, crafting brand-consistent campaigns, and delivering high-impact marketing assets across digital, print, and experiential channels. Proven ability to drive engagement and loyalty, lead multi-disciplinary teams, manage cross-functional collaborations, and leverage data-driven strategies to increase brand awareness and sales. Passionate about translating product and service excellence into elevated client experiences, with a hands-on, jack-of-all-trades approach ideally suited to a dynamic and growing company.
Overview
8
8
years of professional experience
Work History
Director of Creative Strategy and Innovation
Young Living Essential Oils
01.2025 - 01.2025
- Lead the company’s creative and digital marketing strategy across North America, with a focus on innovation, brand consistency, and cross-functional alignment.
- Oversee all creative production including video, photography, graphic design, and multi-channel campaigns supporting major product launches, seasonal promotions, and corporate events.
- Define and execute social media strategy, collaborating closely with content teams to grow audience reach and engagement while ensuring alignment with broader marketing goals.
- Spearhead the research and implementation of new tools and digital solutions that enhance customer experience, improve workflows, and support innovation initiatives.
- Bridge collaboration between marketing, sales, and global teams, ensuring creative strategies are aligned with business objectives and customer expectations.
- Develop performance benchmarks and analytics to evaluate campaign effectiveness and optimize strategy across platforms.
Director of Creative Services (Global Events)
Young Living Essential Oils
01.2024 - 01.2025
- Directed the creative vision and execution for global incentive programs, retreats, and regional events, managing a lean team of designers, copywriters, and social media specialists.
- Developed branding, messaging, and event identity systems for key global experiences, ensuring cultural relevance and consistent execution across markets.
- Led the communication strategy and social content planning for large-scale events, resulting in increased brand engagement and event participation.
- Coordinated closely with global events, production companies, and regional stakeholders to ensure a seamless attendee experience from pre-event communication to onsite execution.
- Served as the primary creative liaison between the Americas and global teams, aligning regional goals with corporate event strategies and visual standards.
Regional Director of Creative Services (LATAM)
Young Living Essential Oils
01.2017 - 01.2024
- Oversaw all creative services for the Latin America region, delivering brand-aligned marketing materials across digital, print, and social platforms to support sales, education, and product launches.
- Developed and implemented creative strategies for regional conventions, incentives, and promotional campaigns tailored to local audiences and languages.
- Managed day-to-day operations of the LATAM creative team, ensuring timely and high-quality delivery of marketing assets under tight deadlines and across multiple stakeholders.
- Collaborated with marketing, sales, and education teams to develop assets that supported market growth, brand consistency, and business objectives.
- Played a key role in integrating Latin American creative initiatives with global strategies, streamlining processes, and improving creative output by over 30%.
Education
BFA - Animation, Interactive Technology, Video Graphics and Special Effects
Brigham Young University
Degree - Advertising
Instituto Universitario de Nuevas Profesiones
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere)
- Photography (Lightroom, Capture One)
- Film Making and Video Editing (Final Cut Pro, Premier, After Effects)
- Project Management Tools (Workfront, Trello, Microsoft Projects)
- Microsoft 360
CORE COMPETENCIES
- Creative & Strategic Leadership
- Integrated Marketing Campaigns
- Brand Development & Storytelling
- Digital & Social Media Strategy
- Content Creation & Optimization
- Event Marketing & Trade Show Execution
- Cross-Functional Collaboration
- Team Development & Mentoring
- Project Management & Budgets
- Analytics-Driven Decision Making
- Customer Engagement & Loyalty
Timeline
Director of Creative Strategy and Innovation
Young Living Essential Oils
01.2025 - 01.2025
Director of Creative Services (Global Events)
Young Living Essential Oils
01.2024 - 01.2025
Regional Director of Creative Services (LATAM)
Young Living Essential Oils
01.2017 - 01.2024
Degree - Advertising
Instituto Universitario de Nuevas Profesiones
BFA - Animation, Interactive Technology, Video Graphics and Special Effects
Brigham Young University
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