Eduardo Rozen
San Diego,CA
Summary
Highly accomplished Marketing Manager with a proven track record of orchestrating impactful campaigns to elevate brand presence and drive engagement. With extensive experience at prominent companies with a comprehensive skill set in strategic product positioning, creative design, and brand management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Event and Trade Show Marketing Manager
The Op Games
06.2023 - 02.2024
- Led end-to-end planning and execution of all event activations showcasing The Op Games, ensuring each initiative aligned with brand objectives and resonated with the target audience.
- Provided creative direction in the design and implementation of immersive experiences overseeing the development of engaging booth layouts and interactive elements.
- Orchestrated successful participation in major industry events such as San Diego Comic Con, New York Toy Fair, Gen Con, and Essen Spiel, managing all aspects from logistics to staffing and promotional activities.
- Strategically allocated and managed budgets, while proactively identifying and leveraging sponsorship, sales, and marketing opportunities to optimize return on investment.
- Directed cross-functional teams to create engaging event experiences, coordinating with product development, design, and sales departments to showcase new releases and generate buzz.
Event and Field Marketing Manager
Verse.io
06.2021 - 01.2023
- Developed and maintained a comprehensive year-round calendar, project tracker, and budget for company-owned and sponsored events for B2B SaaS Platform.
- Orchestrated pre and post-event marketing correspondence and created an email nurture campaign for effective sales outreach to prospects.
- Implemented a user-friendly portal for the sales team, enabling seamless access to marketing materials.
- Developed podcast concept, format, and content strategy to engage the target audience in segmented verticals.
- Implemented an innovative omni-channel ad campaign, resulting in a 15x increase in booth traffic.
- Collaborated closely with the Director of Creative and Content on a company-wide rebranding initiative and the development of impactful sales collateral.
- Successfully secured 8 speaking opportunities for the CEO, significantly increasing brand awareness and industry recognition.
Marketing Manager
THE LOT
02.2018 - 01.2021
- Supervised all marketing duties throughout 4 California locations for luxury movie theater chain.
- Piloted experiential marketing events to promote new films i.e. auto show for Ford Vs Ferrari and casino speakeasy for 007.
- Implemented personalized email campaigns to list of 120k+ subscribers with recommendations for new movies and promotions based on previous visits.
- Created loyalty rewards program with an increase in food sales by 12% MTM.
- Launched marketing trade program with print media, email marketing, and direct mail advertisers for on screen advertising.
- Owned management of all social media channels with upwards of 17k followers each.
Music Licensing and Clearance Assistant
CBS Television Network
08.2015 - 09.2017
- Obtained required materials to process in-house licenses for various CBS shows and submitted payments for licensing fees.
- Negotiated song clearances for the Late Late Show with James Corden, uploaded files and fees for clearances and updated the database for CBS catalog requests.
- Completed claim documents concerning usage lawsuit related to the use of The Happy Birthday song.
Education
Bachelor of Arts - Communication Studies
Chapman University
Orange, CASkills
- Extensive experience and proficiency with MS Office, Word, PowerPoint, Excel, G Suite, Canva, Airtable, WordPress, Salesforce, HubSpot, Monday, Asana, Klayvio, Project management tools, AI tools
- Fluent in Spanish, Conversational Hebrew
Certification
- HubSpot Certifications: Marketing Software Inbound Marketing, Social Media, Content Marketing
Timeline
Event and Trade Show Marketing Manager
The Op Games
06.2023 - 02.2024
Event and Field Marketing Manager
Verse.io
06.2021 - 01.2023
Marketing Manager
THE LOT
02.2018 - 01.2021
Music Licensing and Clearance Assistant
CBS Television Network
08.2015 - 09.2017
Bachelor of Arts - Communication Studies
Chapman University
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