Eduardo Sambugaro
SAN DIEGO,CA
Summary
ex-Apple, Microsoft, Adobe, Symantec, and Juniper Networks. Fluent in English, Portuguese, and Spanish
Goal-oriented channel leader with distinguished experience in Tech industries and proven leadership abilities. Expert in increasing productivity and channel satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing operational excellence .
Overview
22
22
years of professional experience
Work History
Channel Strategy
Apple
08.2018 - 06.2023
- Adopted and optimized tool usage among marketing teams to deliver business results.
- Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
- Implemented systems and procedures to increase sales.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
WW Channel Programs
Imperva
05.2018 - 08.2018
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Developed solid working knowledge of products to understand benefits to potential customers.
Channel Go-to-Market Strategy
JUNIPER NETWORKS
02.2016 - 12.2017
- Played an instrumental role in driving the creation and management of channel acceleration initiatives and programs that focus on Juniper partner growth and profitability, considering partner certification requirements, technology, market trends, market segments, communication, and region-specific needs
- Orchestrating and driving channel operational analysis and rhythm of the business
- Focusing on helping leadership teams make efficient and strategic business decisions across all client segments and technologies
- Leading cross-functional teams and managing multiple functions to drive revenue growth of Cloud /XaaS/Software models via partner recruitment, engagement, and executions with Amazon AWS and Microsoft Azure.
Partner Sales
Nuance Communications
03.2014 - 01.2016
- Developed and implemented sales strategies to increase profits.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Generated new leads through networking and attending industry events.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Partner Marketing
Microsoft
07.2011 - 11.2013
- Managed partner marketing, programs, strategies, incentives, campaigns and funds for top OEM partners (Intel, HP, Lenovo, DELL, IBM, Samsung, Sony, Acer, Asus), while ensuring integrated alignment across different segments from Consumer to Mid-Market and Enterprise and across various products and services
- Winner of the Silicon Partner WW Best Practice (Touch Project) that helped the region increase by 190% the volumes of touch devices through aligning marketing plans and executions
- Awarded regional top enabler for the Device Forecast coaching and definition of new processes that helped the region and the subsidiaries to exceed all metrics defined by the corporation while enabling the field.
Channel Operations
Microsoft
07.2009 - 06.2011
- Designed and implemented sales forecasting, planning, and budgeting processes while establishing high quality, accuracy, and process consistency in planning used by the sales organization
- Directed the deployment of new and existing WW and local systems, tools, and methodologies
- Conferred with one of the most important Microsoft awards (Gold Star Award) for the work during the mid-year review and planning process, which helped the region during the formal review.
Channel Programs
Microsoft
10.2006 - 06.2009
- Improved the Microsoft Partner Network overall attainment of competencies and specialization through recruiting and re-enrollment Partner campaigns
- Adapted the Capacity Planning Model through the region to ensure the right balance among partner type, specializations, and competencies achievement
- Awarded WW Enablement Best Practice for introducing a combined training model
- Winner of the WW Channel Best Practice to identify competencies gaps and to achieve the sales goals.
Channel Sales
Microsoft
09.2005 - 09.2006
- Directly managed top sales partners by defining and implementing business plans, achieving regular forecasts, reviewing strategies and demanding excellence in execution
- Forecasted channel sales with joint account reviews to drive long- term engagement and relationships
- Improved channel marketing, programs, promotions, campaigns, working closely with the Marketing and Sales teams to translate into strategic objectives and sales goals, including scorecard metrics.
Channel Sales
Symantec Corporation
08.2004 - 09.2005
- Built the Alliance partners group, defining strategies and goals
- Managed Solution and Services partners with a high impact on the company's revenue
- Persuaded sales campaigns, strategic plans, training, seminars and customers engagement
- Integrate the efforts of all the marketing disciplines to ensure effective execution
- Awarded Brazil Channel Employee of the year 2005 as recognition for increasing the revenue of the managed partners and conceptualized a readiness system
Partner Sales Engineer
Adobe Systems
01.2001 - 02.2003
- Developed technical programs and worked closely with the corporation to ensure the development of milestones and schedules during launches
- Oversaw the communication strategy always aligning with the core team (Marketing, PR, and Communication) targeting customers and partner’s audiences.
Education
Bachelor - Industrial Design
BELAS ARTES UNIVERSITY
2002
Skills
- Skilled in Negotiation
- Strategic Networking
- Managing Communications Channels
- Channel Optimization
- Sales Strategies
- Sales Program Coordination
- Operational Efficiency
- Business Analytics
Timeline
Channel Strategy
Apple
08.2018 - 06.2023
WW Channel Programs
Imperva
05.2018 - 08.2018
Channel Go-to-Market Strategy
JUNIPER NETWORKS
02.2016 - 12.2017
Partner Sales
Nuance Communications
03.2014 - 01.2016
Partner Marketing
Microsoft
07.2011 - 11.2013
Channel Operations
Microsoft
07.2009 - 06.2011
Channel Programs
Microsoft
10.2006 - 06.2009
Channel Sales
Microsoft
09.2005 - 09.2006
Channel Sales
Symantec Corporation
08.2004 - 09.2005
Partner Sales Engineer
Adobe Systems
01.2001 - 02.2003
Bachelor - Industrial Design
BELAS ARTES UNIVERSITY
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