Eduardo T. Espinal

Drove comprehensive sales strategy and operations to enhance market penetration across key segments.
Executed channel sales-centric strategy, negotiating MSAs and partner agreements to bolster growth.
• Developed SOPs for sales processes, improving communication efficiency within Slack and CRM data organization.
• Spearheaded GTM initiatives that added $5 million to pipeline within two months through strategic partnerships.
• Created strategic LinkedIn content achieving over 187k impressions, significantly enhancing brand visibility.
• Led and mentored sales team, cultivating high-performance culture focused on ambitious revenue targets.

• Developed and executed a comprehensive go-to-market strategy for North America, enhancing market penetration.
• Cultivated strategic partnerships with industry leaders like Kimley-Horn and Star Charging Americas, driving pipeline growth.
• Led all sales initiatives, establishing a robust partner ecosystem that significantly expanded ZeroMission's market presence.
• Identified and capitalized on new business opportunities within the North American markets.

• Spearheaded the establishment of New Construction opportunities for EV charging, resulting in the development of a robust pipeline exceeding 26 million.
• Successfully implemented Standard Operating Procedures (SOP) for the Inside Sales team, ensuring efficient handling of leads specific to EV charging.
• Fostered strategic partnerships with Fleet and Commercial Real Estate sectors, resulting in the addition of a substantial pipeline worth over 10 million.

• Responsible for managing opportunities and generating revenue for new incoming leads.
• Manage the team of target account managers driving Turntide leads into first install successes, ultimately leading to handoff of mature account to Strategic Account team.
• Cross Functional development of our Account Based Marketing processes and lead follow-up has led to the increase of MQL's.
• Development and implementation of strategies to grow within identified verticals for AOP in Gov't, Education, Automotive, Hospitality, Warehouses and Utilities.
• Weekly deal reviews with Channel Account Managers and Target Account Managers to coordinate VAR/VAD involvement in new account opportunities, driving revenue to existing VAR/VAD commitments.
• Lead the National Accounts Group overseeing all relationships in North America in order to meet all Turntide Sales and Strategic initiatives.
• Created National Account Sales Playbook that included Challenger Sales methodology in order to the sales standardize process to eliminate confusion on steps to close a sale.
• Developed Channel & Direct team playbook in order to maximize Turntide direct access to marquee accounts.
• Align with Sales Engineering and Sales Enablement teams to manage process and identify KPIs for first install success in new customer quotes and proposals.

• Led the National Automotive Group overseeing all Auto OEM relationships in North America to meet all ChargePoint Sales and Strategic initiatives.
• Led all sales and negotiations to support the electrification of fleets at ports, dealers, R&D for MBUSA, VW Canada, JLR North America, BMW, Volvo, Polestar, where it provided sales of over 2,000+ Chargers with a software subscription attached to 100% for a total of 10mil+ in revenue across the length of contracts.
• Co-Developed Marketing efforts to increase residential charging sales for MBUSA, JLR, Volvo & Hyundai.
• Led all commercial negotiations with Auto OEMs on partnerships that encompassed Product, legal, marketing, and engineering.
• Developed Vehicle Interoperability Program to test Electric Vehicles at ChargePoint HQ to allow our engineers visibility on what new technology Auto OEMs were launching.
• Implemented a multi-faceted sales strategy and program that focuses on increasing ChargePoint products, including software to elevate ChargePoint presence within OEM Electric vehicles.
• Worked cross-functionally to gain consensus on procuring 3rd party product charging hardware, which led to winning over $15 million in revenue across multiple Auto OEMs.

• Responsible for the management of Auto OEM relationships in setting up Electric Vehicle programs for all of the dealers and OEM facilities with ChargePoint Smart solutions in order to help with the sale of the Electric Vehicles in their portfolio.
• Implemented a rigorous sales process with Channel Partners and focused on optimal opportunities, which led to a new Auto team revenue record - over $6M and received the coveted Presidents Cup.

• Responsible for the management of (7) seven Urban Scientists in the Dealer Network team who were responsible for providing Market Studies, Blueprints, and Primary Market Area definitions for BMW, Rolls Royce, Mini, Motorrad, MBUSA, Jaguar, Land Rover, Ferrari and McLaren. Our deliverables assist and provide insight of the potential market for the OEM's to make scientific data driven decisions that comply with State laws to expand their dealer counts.
• Responsible for our Business Management Intelligence(BMI) for BMW Motorrad and Jaguar Land Rover teams. Our teams analyze over 350 Financial statements in order to identify areas of opportunity for dealers.
• Oversee a 3.5 million budget for OEM accounts and maintain a profitable N.O.C.
• Implemented initiatives for the Internet Opportunity Identifier (I.O.I) for OEM clients to identify areas of improvement for E-Commerce sales process at Dealerships.
• Provides strategic analysis for dealer operations by reviewing areas where dealerships can improve on: Total Gross Profit, Total Personnel Expenses, Operating Profits, Return on Sales and F&I.
• Conduct Webinars for OEM Field personnel for Urban Science solutions providing insight on how to implement process improvements geared towards improving Dealer performance.
• Closed deals ranging from 3 million to 5 Million ACV.

• Formed part of the Audi Performance Excellence (PE) curriculum development team. Performance Excellence is a holistic strategy for creating and implementing essential operational processes by simultaneously using technology to improve Sales, CRM, & Customer Experience maximization.
• Oversee a staff of (8) eight Dealer Performance Specialists (DPS) and confirm Performance Excellence process gap analysis was part of every engagement. Our DPS team was responsible for following the PE curriculum and skill sets included OEM and Retail experience.
• Monitor the progress for each dealer engaged by each of the Dealer Performance Specialists by analyzing the improvement of the Key Performance Indicators that included, Employee Turnover, Customer Experience, Sales and Service.
• Implemented Sales Service Optimization program at dealerships in order to improve Cross selling opportunities between Sales and Service.
• Coach and influence Dealer Performance Specialist during the consulting visit to develop a commitment to meet the goals of the post visit action plans.
• Comprehensive understanding of the full capabilities to utilize Urban Science tools (MMO, BMI, Market Smarts, SSO, ELS) to effectively understand performance gaps & give recommendations using our methodologies to improve performance for the Audi Dealers engaged.
• Interview and hire all Dealer Performance Specialists while working with various Audi regional and corporate stakeholders to ensure the best qualified candidates are hired.
• Implemented a core plan for training newly hired candidates in conjunction with Urban Science learning and Audi University.
• Developed and implemented a plan to train on various topics to learn key aspects of Performance Excellence and Audi 2020. Training revolved around understanding the role of change management at each dealership and the importance of working with Cross Functional teams.
• Collaborate with the Audi regional stakeholders on strategies to promote the Performance Excellence program and the strategic launching of all engaged dealers.
• Present project deliver-ables and KPI performance on a Monthly basis to the Audi Executive Management.

• As Business Development Manager Key responsibility is opening profitable New Business for the company within 110 mile radius that includes New York Tri State and Washington DC.
• Opened 42 profitable accounts from October to April 2012.
• Work with 40 Area Managers to identify competitors large customers and develop action plans to conquest accounts.
• Responsible for creating a Marketing Program for the Latino Segment for the company.
• Developed a list of target accounts that had the potential for growth and more business. Executed face-to-face sales calls on those accounts and performed a needs analysis. Based on the needs analysis, an Prime Vendor Agreement proposal was designed to meet the needs and presented to the clients. Accounts were secured, serviced and retained accordingly.

• Responsible for managing day to day operations for NY Tri-State Metro Area and assuring the branch is profitable monthly.
• Develop and implemented inventory controls to ensure accountability for quarter-end count.
• Provided Leadership and vision to the organization by assisting the staff with the development of long-range and annual plans.
• Focus on key areas of P&L to make sure budget is met.
• Maintain relationships with key distributors in my market to make sure that our products are being sold effectively. In addition, provide support for their sales team with marketing and sales calls.

• Managed accounts as a Marketing Associate while consistently keeping $3,000 a week in new business. Managed all client's billing, while meeting accepted collection rate of 82% current.
• Promoted in 7 months to Business Development Manager where key responsibility was opening profitable New Business for the entire company. Achieved $6,000,000 in new business in 1 year for company and recipient of Pacesetter Award for exceeding company expectations of $4,000,000.
• As District Sales Manager responsible for a $25,000,000 Region with 14 Marketing Associates while maintaining Gross Profitability above company goals of 18%. Forecasted sales objectives for Marketing Associates on a monthly basis. Responsible for coordinating training and development for team.

• Coordinated all Contract details for Online Sales Success workshops in order to effectively stay within budget.
• Responsible for all aspects of client interactions between the company.
• Responsible for the management, development and profitability of accounts nationwide for a start-up Internet Consulting Company that specializes in E-Commerce Automotive training for dealerships.
• Developed and implemented innovative marketing strategies, advertising campaigns, and promotional programs; increased response rate from 20% to 45%.
• Generated an average of 300+ leads per month through innovative marketing, sales, and networking strategies.

• Responsible for the management, development, and profitability of Automotive accounts for the largest website in New Jersey.
• Developed and implemented innovative marketing strategies, advertising campaigns, and promotional programs.
• Increased accounts from 13 to 101.
• Increased Monthly billing by 40% by upgrading basic package from Star Ledger to a Banner campaign.
• Developed Internet marketing strategic Banner placements for Automotive clients in order to maximize marketing spend.
• Provided creative direction on visuals for Ad campaigns in conjunction with AD development teams.

• Promoted to establish and strengthen company's presence on the Internet for a mega-dealer with five separate automobile franchises; designed and executed comprehensive marketing programs and sales campaigns to generate leads and increase traffic on company website from 5,000 to 12,000 visitors per month.
• Ranked #36 nationwide among dealers in 2001 for increased Internet sales.
• Collaborated with advertising agencies to design, coordinate, and implement marketing and advertising programs; created television and radio commercials; translated commercials from English to Spanish.
• Negotiated and closed deals with leads generated over the Internet (Closing ratio increased from 5% to 10%).
• Restructured lead generation process, resulting in a significant increase in sales volume and customer base; increased volume from 38 to 72 cars per month within a six-month period.

• Managed and maintained AAA Four Diamond status for Terrace Restaurant at the only AAA Five Diamond Restaurant in NJ.
• Maintained profitability of Restaurant by meeting and exceeding revenue projections from Hilton Corp.
• Managed a staff of 50+ employees to ensure AAA Five Diamond compliance was executed during all shifts.
• Designed processes with Culinary team to better serve our clients with Weekly 'WOW' concepts.