Eduardo Villanueva
Marketing
Sacramento,CA
Summary
Seasoned Digital Marketing Specialist offering 8 plus years of related experience, results-driven approach & dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Flexible team player knowledgeable about both traditional and digital marketing strategies with an emphasis on building client-customized marketing campaigns with statistical success and ingenuity. Achievements include developing, revamping & strengthening campaigns to drive revenue growth, increase brand engagement, and expand target audience following on all platforms.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Life-Assist, Inc
2021 - Current
- Created national content strategies for digital media marketing.
- Manage countless digital projects from initial concept through final implementation and live monitoring.
- Write engaging and successful marketing, advertising, and website copy.
- Create and deploy daily social media content, engage with target audiences and boost reach with strategic ad placements.
- Monitor trends in social media, industry, and competitive landscape to create new material.
- Create dynamic graphics and pieces to increase website and social media traffic.
- Use various market research tools and techniques to gather, analyze and interpret data.
- Participate in creative brainstorms for new content and series, social media campaigns and brand dedicated initiatives.
- Work with multiple departments to complete varying projects according to schedule and specifications.
- Edit and deliver video, audio, still imagery & motion graphics for creative & informational marketing projects using multiple camera angle choices, titles, graphics, audio, and special effects.
- Ensure quality & timeliness of each project, continually striving to improve company’s process.
Patient Care Coordinator
Kids Care Dental
2021 - 2021
- Communicated with multiple insurance companies to verify coverage and obtain authorizations for medical treatments and procedures.
- Acted as main point of contact for patients, doctors, and dental staff by closely reviewing medical charts and maintaining high levels of communication.
- Upheld confidentiality requirements and regulatory compliance guidelines.
Marketing Manager
Fusion Growth Partners
2020 - 2021
- Manage large portfolio of clients, in excess of 15.
- Created and managed client brand messaging, collateral materials, customer events, promotional strategies, and product commercialization both physical and digital.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Build advertising strategies that work with both clients’ desired campaign goal and project budget
- Provide accurate, valid and complete information by using correct methods/tools, meet personal/client KPI’s
Social Media Producer
EMF Broadcasting
2016 - 2019
- Created and executed National content strategies for digital media.
- Ensured that appropriate, daily content was provided through social media platforms and websites
- Created dynamic graphics and generated stories to reflect current trends and news to pull global audience into website.
- Monitored breaking news and developing stories; as needed, production of posts and content that highlighted company voice pertaining to such events.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Developed and executed social campaigns for both forward facing and in-house parts of the company
- Collaborated with Disc Jockeys to develop relevant stories, and writing/editing content that would be posted.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Education
Associate of Science - Electrical Engineering Technology
ITT Technical Institute
Sacramento6.2014
Skills
- Proficient in Adobe Suite, such as Photoshop, Illustrator, Audition, Premiere Pro, etc
- Online Marketing and Advertising
- Social Media Management and Best Practices
- Data and Trend Forecasting as well as analysis
- Campaign and Project Management, long & short term
- Digital Media Creation, both Social Media driven and Website focused
- Administering Social Media Accounts
- Marketing Analytics
- Multi-Channel Campaigns
Additional Information
Freelance work has included multiple nationally recognized companies with an emphasis in Pop Culture, E-sports, and Entertainment. Portfolio work available upon request.
Podcast Host
Leads and produces weekly Podcast focusing on Film and Entertainment news starting in 2013. Current episodes can be found on all podcast streaming platforms to include: Itunes, Googleplay, Libsyn, Playerfm, Audioboom, Spotify, Tune-in, IHeart and Pandora.
Timeline
Marketing Specialist
Life-Assist, Inc
2021 - Current
Patient Care Coordinator
Kids Care Dental
2021 - 2021
Marketing Manager
Fusion Growth Partners
2020 - 2021
Social Media Producer
EMF Broadcasting
2016 - 2019
Associate of Science - Electrical Engineering Technology
ITT Technical Institute
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