Eduardo Henrique Soares

• Client Relationship Management: Cultivated and maintained strong, long-term relationships with key stakeholders across various industries, ensuring ongoing client satisfaction and loyalty. Acted as a trusted advisor, guiding clients in aligning their carbon removal strategies with broader ESG and decarbonization goals.
• Sales and Business Development: Led the end-to-end sales process, from prospecting to closing deals. Exceeded sales targets by identifying and capitalizing on opportunities for upselling and cross-selling Nori’s carbon removal solutions to existing and new clients.
• Strategic Account Management: Developed and executed strategic account plans, tailored to each client’s specific needs and goals. Provided in-depth analysis and insights on carbon markets and climate policy, empowering clients to make informed decisions.
• Product and Market Expertise: Collaborated closely with Nori’s product and engineering teams to provide client feedback and influence the development of innovative carbon removal products. Stayed abreast of industry developments and emerging trends in climate tech, ensuring that clients received cutting-edge solutions.
• Thought Leadership and Advocacy: Represented Nori at industry events and conferences, positioning the company as a leader in the carbon removal space. Actively participated in discussions on climate policy, carbon markets, and sustainability, contributing to Nori’s reputation as a thought leader in the field.

Achievements:

• New Product Development: Played a key role in the research, prospecting, and market analysis for Nori’s innovative product, the “Net Zero Tonne.” Contributed to the successful release by identifying market needs and opportunities, positioning the product effectively within the carbon removal space.
• Major Client Acquisition: Secured Nori’s largest client in 2023, Fresh Pet, and increased their purchase by 30%. Provided comprehensive support throughout the sales process, from initial contact to post-purchase, ensuring a seamless experience and fostering a strong, ongoing partnership.

Core Responsibilities:

• Brand Management: Spearheaded initiatives to enhance Familia Salton’s brand image across the U.S. market, aligning with the company’s mission and vision. Led the development and execution of marketing campaigns to promote new product lines.
• Sales and Distribution: Collaborated with sales teams to drive market expansion, overseeing the entire sales process from concept to consumer. Provided training and support to distributors and retailers, ensuring alignment with brand standards.
• Digital and Social Media Strategy: Managed and optimized social media accounts and the company website, driving engagement and awareness through targeted promotions and content.

Achievements:

• Market Expansion: Successfully increased brand presence across multiple states, contributing to a total of 1000% increase in sales in the entire period.
• Category Growth: Spearheaded the Brazilian sparkling growth in the country, leading Brazil to become the 4th most imported region in the country during 2020-2022.
• Successful Campaigns: Launched several high-impact marketing campaigns that resulted in significant brand awareness and sales growth.

Industry Engagement:

• Event Representation: Represented Familia Salton at industry events, trade shows, and wine tastings throughout the entire World, strengthening the brand’s presence and fostering new business relationships.
• Thought Leadership: Contributed to the development of training materials and industry discussions, helping to position the company as a leader in the wine industry.

Core Responsibilities:

• Import Operations: Managed all aspects of import logistics, ensuring compliance with ISO standards and reducing costs through strategic freight negotiations. Maintained strong relationships with logistics providers and ensured accurate documentation for import processes across air, sea, and road transport.
• Export Operations: Oversaw the preparation and management of export documentation, including invoices, packing lists, and certificates of origin. Coordinated closely with customs agents and freight forwarders to ensure smooth and efficient export processes.
• International Market Development: Developed and executed international promotions, leveraging social media and industry events to enhance brand visibility. Collaborated with design teams to create compelling promotional materials for global markets.

Achievements:

• Cost Reduction: Successfully reduced logistics costs by 35% through strategic negotiations and process optimizations.
• Process optimization: Revised over 10 years of logistical documentation with the intent of reducing future costs, which created a reduction of 20% in numerous fees and charges related the export of the company.
• Global Reach: Expanded Familia Salton’s presence in international markets by launching targeted promotions and representing the company at global trade shows and events.

Industry Engagement:

• Event Participation: Played a key role in international fairs and events, representing the brand on a global stage and fostering relationships with international clients and promotional bodies such as SECOM, APEX, and MAPA.
• Strategic Planning: Contributed to the development of strategic plans for the export department, ensuring alignment with the company’s overall goals for international expansion.

Core Responsibilities:

• Customer Engagement: Provided exceptional service to tourists and customers by conducting guided tours and wine tastings in Spanish, English, and Portuguese. Educated visitors on the vineyard’s history, wine production processes, and product offerings.
• Sales and Marketing: Managed sales on the shop floor, promoting products and upselling during events and tastings. Developed new courses for wine enthusiasts, enhancing customer knowledge and engagement.
• Event Coordination: Organized and participated in private events, using these opportunities to increase brand visibility and drive sales.

Achievements:

• Record-Breaking Sale: Achieved the highest single sale in the history of the wine shop, closing a deal worth 15,000 reais with a private client, which at that time, was 20% above any other sales recorded.
• Educational Impact: Successfully developed and launched wine courses that deepened customer knowledge and engagement, contributing to repeat business and increased brand loyalty.

Industry Engagement:

• Tourism and Education: Played a key role in enhancing the educational aspect of winery tours, creating an enriching experience for tourists, students, and private event attendees.
• Product Promotion: Actively participated in product launches and promotional events, contributing to the successful introduction of new products to the market.