Eduardo (Rex) Ruiz
Daytona Beach,FL
Summary
Results-oriented Sales Professional with over 15 years of experience in technology sales, specializing in the education sector across Florida. Proven success managing full-cycle sales for K–12 and private institutions, delivering IT solutions across mobility, cloud, and managed services. Known for consistently exceeding multi-million-dollar quotas and building strong relationships with decision-makers at all levels. Adept at strategic prospecting, forecasting, quoting, and collaborating with engineers, vendors, and field teams to drive customer success.
Overview
13
13
years of professional experience
Work History
Education Sales Systems Engineer
Apple Inc.
Daytona Beach, FL
05.2020 - Current
- Manage 250+ strategic accounts as part of full-cycle enterprise sales efforts.
- Own a $15M–$25M annual quota; consistently achieved and exceeded 100%+ YoY attainment.
- Collaborate with Field and Inside AEs to develop and close high-value deals.
- Drive pipeline generation, solution strategy, and technical narrative development for strategic opportunities.
- Deliver executive-level presentations to C-level stakeholders and lead post-sale enablement for long-term adoption.
Solutions Manager
Verizon
Sanford, FL
10.2013 - 05.2017
- Led B2B solution sales for SMB and mid-market clients, with a focus on education, enterprise, and public sector verticals.
- Developed customized mobile, cloud, and IoT solutions based on client discovery, resulting in 25%+ month-over-month technology revenue growth.
- Managed and mentored a high-performing sales team, driving quota achievement through strategic coaching, pipeline development, and data-driven forecasting.
- Built and expanded strategic partnerships by identifying client pain points and aligning technology solutions to business objectives.
- Earned multiple internal sales awards for performance, client satisfaction, and new account penetration.
- Collaborated cross-functionally with engineers, account managers, and customer support teams to ensure seamless solution delivery and retention.
Genius
Apple Inc.
Altamonte Springs, FL
05.2017 - 12.2017
- Delivered high-touch service in a fast-paced retail environment, blending technical problem solving with customer engagement.
- Built customer loyalty and influenced upsell decisions through consultative product knowledge and solution selling.
- Operated in a hybrid technical–sales capacity, reinforcing Apple ecosystem value and supporting key store KPIs.
Leadership
Journey Church
Orange City, FL
12.2017 - 05.2020
- Directed multi-team operations, staff development, and organizational growth across a 400+ member volunteer force.
- Led strategic initiatives, budget planning, and leadership training programs to scale impact and increase engagement.
- Delivered weekly keynotes and workshops, strengthening executive communication and team alignment skills.
Education
Master of Arts - Executive Leadership
Liberty University
Lynchburg, VA2026
Bachelor of Arts - Christian Studies & Leadership
Grand Canyon University
Phoenix, AZ2018
Associate of Science - Recording Arts Technology
Full Sail University
Winter Park, FL2010
Skills
- Full-Cycle IT Sales (Hardware, Software, Services)
- K–12 and Private School Account Strategy
- Solution Selling & Technical Discovery
- Managed & Professional Services Alignment
- Partner & Vendor Collaboration (JAMF, Mosyle etc)
- Quoting, Pricing, & Closing Deals
- Executive-Level Presentations
Timeline
Education Sales Systems Engineer
Apple Inc.
05.2020 - Current
Leadership
Journey Church
12.2017 - 05.2020
Genius
Apple Inc.
05.2017 - 12.2017
Solutions Manager
Verizon
10.2013 - 05.2017
Master of Arts - Executive Leadership
Liberty University
Bachelor of Arts - Christian Studies & Leadership
Grand Canyon University
Associate of Science - Recording Arts Technology
Full Sail University