EDWARD BERNARDO
Summary
Brand photographer with experience in product and lifestyle photography, asset management, social media engagement, and video content that promotes and strengthens a company's brand identity.
Overview
13
13
years of professional experience
Work History
Photographer
Self Employed Services
01.2018 - Current
- Photographs high-quality images for various print and digital projects.
- Specializes in product, lifestyle, event, portrait and engagement photography
- Assists clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
- Manages client deadlines with efficiency.
Content Specialist
Philz Coffee
10.2020 - 06.2023
- Responsible for establishing and maintaining brand photography standards and guidelines.
- Produced original, creative content for promotional advertisements, marketing materials, website and social media.
- Collaborated with creative and marketing teams on various brand projects and campaigns.
- Main Photographer and Director for all company photoshoots (product, lifestyle, corporate headshots, interviews, real estate, etc.).
- Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
Visual Merchandiser
Target
08.2010 - 09.2016
- Created interior displays to promote products in alignment with corporate sales objectives.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
Education
Bachelor of Arts - Media & Cultural Studies
University of California
Riverside, CA06.2015
Skills
- Photography
- Graphic Design
- Food and Beverage Stylist
- Videography
- Active Creative Collaborator
- Content Management
- Social Media Marketing
- Proficient in Adobe Lightroom, Illustrator, Photoshop
Timeline
Content Specialist
Philz Coffee
10.2020 - 06.2023
Photographer
Self Employed Services
01.2018 - Current
Visual Merchandiser
Target
08.2010 - 09.2016
Bachelor of Arts - Media & Cultural Studies
University of California
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