EDWARD CATES

Promoted to Vice President and partner, leading marketing efforts for a $2.5 billion industrial construction company with a national presence of 20 offices and 32 operational divisions.

• National Leadership: Spearheaded a national marketing team of twelve, driving marketing strategy and execution across 20 national offices and regional development.
• Business Development: Orchestrated comprehensive business development initiatives, aligning marketing strategies with business objectives, and propelling significant growth and market presence.
• Digital Transformation & CRM Implementation: Spearheaded the implementation of Salesforce and Pardot, transforming CRM processes and increasing users by 50%.
• Social Media & Online Engagement: Achieved a 1900% increase in LinkedIn followers and over 800,000 post impressions through strategic social media campaigns. Directed a comprehensive website revision and launch in 2023, resulting in a 200% increase in inbound marketing qualified leads.
• Complex Event Management: Managed and executed over 200 high-impact events annually, including client events, community fundraisers, and internal trainings, amplifying community relations and client engagement while generating substantial charitable donations.
• Strategic Marketing Execution: Developed and executed jobsite marketing strategies, general marketing plans, and omni-channel business development campaigns, ensuring consistent brand messaging and effective outreach across multiple channels.

Hired as the first Director of Marketing. Created brand clarity and scalable national direction. Established marketing strategy, team, budget, KPIs and OKRs, reporting, and external agency support. Scaled marketing engagement during expansion from six offices to twenty and revenue growth from $700 million to $2.5 billion in six years.

• Marketing Department Establishment: Built and scaled the marketing department from the ground up, establishing robust strategic infrastructure.
• Team Building: Expanded the marketing team from one to thirteen, delivering strategic marketing support across 20 office locations.
• Digital Transformation: Initiated the implementation of Salesforce and Pardot, setting the stage for enhanced CRM and marketing automation.
• Media Relations: Wrote and distributed nationally targeted press releases.
• Brand Development: Launched new branding initiatives and marketing collateral, significantly enhancing brand visibility and reputation.

• Delivered strategic marketing, digital, and PR solutions for B2B and B2C clients.

• Successfully integrated newly acquired Fire Protection Company into parent brand in collaboration with acquisition team.

• Led marketing and communications for supply chain management, enhancing the brand around supplier diversity and inclusion.