Edward Crowley

- successfully launched our first two brands into the CT Marketplace

-interviewed and hired all upper management and oversaw their day to day roles

- worked hand and hand with our Distributor partners across six states, leading our sales efforts on the ground level

-Developed our initial sales stategy and oversaw our state and New England sales launches with entire portfolio

- worked with lead graphic designer on creating all Stony Creek Branding ensuring a coastal and laid back vibe came to life

- build out of the one-a-kind 30,000 square foot brewery and taproom and event facility alongside the Branford River

-attracted 300,000 guests in it's first year becoming one of the Top 10 most visited spots in Connecticut

- Led the hospitality side of the business in its early years

- Introduced large scale waterfront events such as Shenanigans, Docktoberfest, Crawfish Boil, large Big stage concerts through Goodworks entertainment (bringing in up to 2,000 guests at a time for one event)

-Provide daily support to General Manager regarding Sales and Operations

-Set Sales Operations, goals, bucket goals

-Conduct focus weeks' sales and distribution drives

-Create and Conduct trimester team building events

- Provide Leadership to the Sales Department

-Ride with suppliers and/or sales representatives on Team Sell Days

-Foster/Maintain positive relationships with Anheuser Busch

-Ensure compliance with Company Equity Agreement and State Liquor laws

-work closely with Vice President of Finance to develop sales financial budgets and capital projects

-Provide input and report on all short and long term personnel and financial decisions to the President

-Adhere to company financial and sales budgets

-integral role in 2011 teamster labor negotitations/labor planning/7 week strike

-Establish legislative agenda with leadership team

-First point of contact with Anheuser-Busch

-Craft Brand Alliance manager

-Member of Leadership Team-set plan for budget, sales, operations

-Participate in Company shareholder meetings

-Conduct daily operational reviews and walk thru's

- Conducted daily facility walk around

- Established brand objectives for sales representatives

-Fairfield County call responsibility

- Attended supplier functions

-SSS Team Coordinator

-Leadership Team Member

- Mobility Trained

- Responsible for all non-core brands

- Established brand objectives for sales representatives

- Established Field programs

- Managed marketing department promotional employees- trained, staffed, supervised, evaluated and coordinated activities

- Built target account list for Hand Selling Team and CMT's

- Advised marketing team on Company's overall marketing strategy

- Ensured marketplace conditions and programs were in compliance

- Coordinated and attended community relations and activities as necessary

- Worked closely on a daily basis with AB personnel, customers and employees

- Promoted and sold company products through various Anheuser Busch promotions and events

- Coordinated marketing materials, set up, executed and networked with customers to ensure promotion or event success

- Managed call frequency on established accounts

- Supported Senior Sales Staff daily

- Reviewed, assessed and reported on competitive activity

- Collected, documented and trasmitted sales information

- Achieved Sales Goals

- Visit local corporations, stores and restaurants to promote school athletics

-Provided merchandising support to all retail accounts

- Displayed signs, banners and posters; built displays; rotated product

- Worked special events as needed