Summary
Overview
Work History
Skills
Accomplishments
Timeline
Generic

Edward Fitzpatrick

Smyrna,GA

Summary

I have a heavy background in sales and marketing. Very relationship driven to help build our reputation and retention with clients and partners. I am advanced in videography photography and editing utilizing multiple platforms . My strengths are in relationship building and business development in the marketing field and in sales. I love developing other sales leaders and other leaders within the business to help grow the company. Innovative professional skilled in creating and implementing marketing strategies, summit/conference booth execution. Executing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

15
15
years of professional experience

Work History

Marketing Director / Social Media Manager

PILMMA / NAMIL
09.2019 - 01.2024
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Created innovative strategies to drive customer engagement.
  • Evaluated competitor activity to inform strategic decision-making within marketing department.
  • Grass roots marketing for their motorcycle division
  • Building b2b relationships on weekly bases
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Conducted market research to identify new opportunities and target markets.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Analyzed campaign effectiveness using KPIs in order to drive continuous improvement in future initiatives.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Generated % attendance rate for national executive seminar series for lead generation program.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Worked and edited videos for promotions and social media use.
  • Work with Adobe premier and DaVinci tools

Sr Regional Leader

Primerica
06.2018 - 05.2020
  • Achieved growth targets through proactive business development, relationship management, and strategic planning.
  • Participated in promotional opportunities and onboarding of new accounts.
  • Built relationships with customers and community to promote long term business growth.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Generated advertising brochure for vendor use.
  • Spearheaded talent acquisition initiatives to attract top performers who contributed significantly towards achieving regional goals.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Developed, maintained and utilized diverse client base.
  • Kept detailed records of daily activities through online customer database.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Achieved #1 national recruiting record my first year
  • Held SIE entry license and life insurance license

Sales Manager / Asst GM

Lifetime Fitness
04.2015 - 05.2018
  • Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
  • Organized promotional events and interacted with community to increase sales volume.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Managed accounts to retain existing relationships and grow share of business.
  • Facilitated business by implementing practical networking techniques.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Recruited and hired top-level talent to add value and expertise to sales department.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Built relationships with customers and community to establish long-term business growth.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Evaluated competitor offerings to maintain competitive edge, adapting strategies as necessary for sustained success.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Built replicable gorilla marketing system to grow our marketing ROI and community impact
  • Grew corporate partnerships and membership base by lunch and learns and creating new b2b relationships

General Manager

LA Fitness
01.2013 - 05.2015
  • Developed and implemented strategies to increase sales and profitability.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Drove successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Managed a diverse team of professionals, fostering positive work environment and high employee satisfaction.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Built replicable gorilla marketing system to grow our marketing ROI and community impact
  • Grew corporate partnerships and membership base by lunch and learns and creating new b2b relationships

Assistant Store Manager / Manager

GNC
03.2009 - 12.2012
  • Maintained excellent vendor relationships which facilitated smooth supply chain operations enabling better inventory control.
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
  • Created and maintained safe and secure work environments for employees.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
  • Rotated merchandise and displays to feature new products and promotions.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.

Skills

  • Performance Evaluations
  • Customer Relationship Management (CRM)
  • Sales Forecasting
  • Customer Retention Strategies

  • Market Analysis
  • Media Relations
  • Marketing Plan Development
  • Google Analytics
  • Social Media Platforms
  • Business Planning
  • Analytics and SEO
  • Staff Monitoring
  • Marketing campaigns
  • Key decision making
  • Podcast Advertising
  • Social Media Campaigns
  • Sales expertise
  • Digital Marketing
  • Team Recruiting and Hiring
  • Content Creation
  • Training and Onboarding
  • Networking
  • P&L Management
  • Market planning and execution
  • Social Media Strategy
  • Social Media Marketing
  • Relationship Building
  • Video editing
  • Podcast / audio editing

Accomplishments

We set numerous sales records for LA Fitness in the Buckhead location and the Midtown location in acquisition and business to business membership sales. We also set new company records within lifetime during my time as a sales manager. The best part about that it was my team setting records and not just myself which was the most rewarding. I was the number one recruiting agent and Primerica and set a new National Record. And my most recent achievement is the sales of $150,000 in sponsorships for a summit later this year for my former employer.

Timeline

Marketing Director / Social Media Manager

PILMMA / NAMIL
09.2019 - 01.2024

Sr Regional Leader

Primerica
06.2018 - 05.2020

Sales Manager / Asst GM

Lifetime Fitness
04.2015 - 05.2018

General Manager

LA Fitness
01.2013 - 05.2015

Assistant Store Manager / Manager

GNC
03.2009 - 12.2012

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Edward Fitzpatrick