Summary
Overview
Work History
Education
Skills
Certification
Timeline
References
83
Edward France

Edward France

Gaithersburg,MD

Summary

Dynamic sales and marketing leader with a proven track record at WVFK&N, driving a 135% increase in brand awareness. Expert in content strategy and digital marketing, leveraging strong project management skills to optimize multi-million-dollar budgets and secure high-value clients. Adept at client acquisition and fostering team collaboration for impactful campaigns.

Overview

10
10
years of professional experience
1
1
Certificate

Work History

Director of Marketing

WVFK&N
Baltimore, MD
07.2023 - Current
  • Developed and implemented a comprehensive, content-focused marketing strategy that increased overall brand awareness by 135% and secured clients worth>$1,000,000.
  • Coordinated internal and external sales and marketing teams to successfully increase brand visibility and acquire new clients.
  • Analyzed data from across acquisition channels to consistently improve marketing programs and optimize spending.
  • Planned, managed, optimized, and executed a multi-million-dollar marketing budget.
  • Managed digital advertising campaigns across multiple platforms.
  • Facilitated business development efforts aimed at acquiring new referral sources and advertising partners.

Digital Marketing and Social Media Specialist

Ecosave
Philadelphia
12.2022 - 07.2023
  • Planned, developed, and launched the digital marketing strategy for a B2B market focusing on energy and financial services.
  • Coordinated and project-managed 6 teams to generate, refine and execute content and visual assets for cross-platform campaigns, driving a 426% increase in organic reach.
  • Collaborated with partners to establish KPIs, refine strategy and generate innovative content.
  • Planned and managed a $1,000,000+ marketing budget.

Content Strategist

Bailey Brand Consulting
Plymouth Meeting
01.2022 - 12.2022
  • Coordinated internal and external teams to meet and exceed client expectations and develop marketing strategies that delight and intrigue audiences.
  • Developed unique content and copy for a variety of clients’ sites, emails, social media, and direct advertising improving presence and brand awareness.
  • Conducted SEO research, generated SEO and social search strategies, delivering increased organic traffic.
  • Developed complete brand strategy for clients, including naming, brand narratives, brand visual conception, and brand awareness campaigns.
  • Worked across industries, including B2B, DTC, and SaaS providing unique demand generation, direct & account-based marketing, and lead-gen strategies.

Digital Content Strategist

Cheat River Review
Morgantown
08.2020 - 12.2021
  • Lead the from-scratch content development of brand copy and marketing content.
  • Introduced company-wide project management procedures that were adopted by creative teams and editorial boards.
  • Crafted visual identity, and website to define the brand and SEO strategy to drive new traffic.
  • Successfully increased readership and increased the number of content submissions.

Sales and Marketing Manager

Sanga Ltd.
London
09.2015 - 09.2019
  • Worked with Creative Directors and senior leadership to develop and execute marketing content strategy.
  • Planned and wrote content documents targeting external prospects, internal team members, and clients.
  • Analyzed competitor activities in the market and identified opportunities for growth.
  • Developed and implemented sales strategies to target potential customers.
  • Conducted sales and business development outreach activities to secure new clients.

Education

M.A. - English

West Virginia University
Morgantown

B.A. - English

University of Kent at Canterbury
Canterbury

Skills

  • Content Strategy & Copywriting
  • Leadership
  • Project Management
  • Digital Marketing
  • Sales
  • Client acquisition
  • Search engine optimization
  • Digital advertising

Certification

  • Google Ads Creative Certification
  • Hootsuite Enterprise Certification
  • StackAdapt Programmatic Certification
  • SEMRush SEO Certification
  • SEMRush Paid Search Certification

Timeline

Director of Marketing

WVFK&N
07.2023 - Current

Digital Marketing and Social Media Specialist

Ecosave
12.2022 - 07.2023

Content Strategist

Bailey Brand Consulting
01.2022 - 12.2022

Digital Content Strategist

Cheat River Review
08.2020 - 12.2021

Sales and Marketing Manager

Sanga Ltd.
09.2015 - 09.2019

M.A. - English

West Virginia University

B.A. - English

University of Kent at Canterbury

References

References available upon request.

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