Edward Gennusa

• Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Communicated product information with confidence and educated consumers about company.
• Designed, and arranged eye-catching product packing design and floorsets to increase sales.
• Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
• Educated trade and distributor partners regarding brand benefits, products and services.
• Collaborated with local field sales to promote brand awareness and sales results.
• Placed new and existing brand products in competitive retail locations, in store marketing material
• Planned future sampling and demonstration opportunities and special events.
• Introduced field recruiting at industry events to attract new workers and customers.
• Provided exceptional customer service to drive satisfaction.
• Organized and stocked merchandise to keep necessary levels for sales demand.
• Increased sales by effectively communicating product benefits.
• Demonstrated products to customers to illustrate features, advantages and benefits.

www.MyImpasta.com

• A brand focused on anti-tobacco awareness
• Shop to purchase anti-tobacco products and merchandise
• Drive sales for company through store front shop
• Promote new products
• Helped customers locate products and checked store system for merchandise at other sites.
• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Managed returns, exchanges and refunds in accordance with store policy.
• Engaged with customers to effectively build rapport and lasting relationships.
• Educated clients on current promotional offerings and products using persuasive selling tactics.
• Generated new sales leads to achieve and exceed monthly sales goals.
• Stocked merchandise, clearly labeling items, and arranging according to size or color.
• Managed efficient cash register operations.
• Maintained up-to-date knowledge of store sales, payment policies and security standards.

• Served high customer volumes during special events, nights, and weekends.
• Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
• Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
• Explained daily specials and beverage promotions to exceed daily sales goals.
• Cultivated strong relationships with repeat customers, engaging in friendly conversation and memorizing drink orders to promote loyalty.
• Assisted with inventorying beverage stock and bar supplies.

• Seasonal Work from April-October
• Coordinated with event planners for floor and table layouts, guest numbers and overall catering needs.
• Met with clients to outline desired goals and prepared quotes for overall catering costs.
• Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
• Worked with chefs to plan menus according to client needs and budgets.
• Handled catering scheduling, ordered food and planned events.

• Analyzed problematic areas to provide recommendations and solutions.
• Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
• Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
• Created and developed detailed work plans to meet business priorities and deadlines.
• Assisted in development of products and services previously unrepresented in industry to increase profit sales.
• Conducted market research and reported on clients' competition.
• Achieved client vision and marketing objectives by collaborating with various departments.
• Supported clients with business analysis, documentation, and data modeling.

• Maintained online website
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.

• Trained and mentored new employees to maximize team performance.
• Kept employees operating productively and working on task to meet business and customer needs.
• Supervised employees and oversaw quality compliance with company standards for food and services.
• Worked closely with team members to schedule breaks and shifts to meet state regulations.
• Coached crew members to optimize performance and motivate toward more efficient work.
• Cooperated with coworkers to improve customer experience and manage storefront.

• Accepted orders and packed food for takeout and delivery to each school.
• Operated school menu delivery truck delivery daily
• Organized school kitchen cleanliness
• Assisted food prep and assembly on line and served hundreds customers per day.
• Maintained the school vending machines