Edward Hancox
Bloomfield,NJ
Summary
Highly-motivated Creative Marketing Specialist with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Talented in designing and creating marketing materials to drive brand awareness and increase client revenue. Collaborative and energetic with proven history of implementing effective campaigns to increase brand awareness, demand generation and product engagement.
Overview
18
18
years of professional experience
Work History
Lead Content Marketer/Creator/Writer/Editor
CIBT / NEWLAND CHASE
11.2021 - Current
- Works to lead, synergize with and support the breadth of PR, Corporate Communications and Marketing efforts across firm utilizing content strategy and development
- Develops digital marketing customer journey strategy for brand awareness online and in social across platforms
- Creates strategy, editorial calendar and copy for all brand social marketing campaigns
- Leads and coordinates internal teams as well as external vendors
- Identifies and formulates strategy for Influencer and Partnership brand opportunities
- Creates strategy, edits and writes copy for corporate blog and bylines
- Edits and manages global newsletters and leads global teams on editorial planning
- Video content creation, including storyboarding, production and development for digital marketing
- Maintains up-to-date knowledge on legal and geopolitical trends to refine messaging and marketing strategy
- Copywriter, editor and processes developer for RFP's and the RFP process.
Vice President of Content, Information and Continuing Education
GLOBAL ASSOCIATION OF RISK PROFESSIONALS (GARP)
JERSEY CITY, NEW JERSEY
01.2010 - 10.2021
- Edited and created written and multimedia content strategy for publications, blogs, study materials, exams, white papers, podcasts, webcasts and videos
- Led internal team of exam and content writers, editing and mentoring development of talent and career paths
- Editor and instructor for external subject matter experts in content creation and exam question writing
- Developed curriculum aligned with certification exams in finance, sustainability and energy
- Editing, proofs, and fact-checking of all published materials, marketing e-mails and social media campaigns
- Analyzed exam results and individual item results according to psychometric principals
- Maintained up-to-date knowledge on economic, regulatory, and geopolitical trends to aid team strategy and curriculum adjustments
- Strengthened social media presence through participating in marketing efforts, hosting webcasts, podcast interviews and live Facebook chats.
Development Manager
RESOURCE CENTER FOR COMMUNITY DEVELOPMENT
SOUTH BRONX, NY
01.2009 - 01.2010
- Built a fundraising department fueled by a community-based fundraising strategy serving immigrant communities
- Identified new revenue streams and bolstered existing resources
- Designed and implemented templates for grant requests and a prospect tracking system.
Grant Writer & Researcher
FREELANCE WRITER
WAYNE, NJ
01.2007 - 01.2009
- Researched fund raising and provided editing services to a range of clients including The United Nations Development Fund for Women, the East African Center, and the World Boatbuilding Museum
- Wrote and submitted many grant applications for numerous cross section of non-profit organizations.
Manager of Institutional Giving
CITIZENS COMMITTEE FOR NEW YORK CITY
NEW YORK CITY, NY
01.2006 - 01.2007
- Led and motivated team members to develop programs, identify grants, and propose fundraising opportunities
- Drafted content for multimedia promotional materials, represented organization at events, and co-presented with leadership in Washington DC
- Collaborated extensively with private foundations, government agencies, and private corporations
- Analyzed demographic trends, community needs, and state and federal policies.
Education
Master of Arts - International Affairs
NEW SCHOOL UNIVERSITY
01.2007
Bachelor of Arts - Liberal Arts
NEW SCHOOL UNIVERSITY
01.2003
Skills
- Content Strategy
- Content Marketing
- Content Creation
- Editor
- SEO proficiency
- Social Media Management
- Digital Marketing
- Multimedia
- Vendor Relations
- Adobe Creative Suite
- Google Analytics
- Media Relations
- Branding
- Market Analysis
- Copywriting
- Marketing campaign strategy
- Proposal Development
- Strategic Thinking
Personal Information
Title: CONTENT MARKETING/COMMUNICATIONS STRATEGIST & CREATOR
Publications
- Online Portfolio, https://edhancox.my.canva.site/portfolio
- Mic, Writer, 2012, 2013, https://www.mic.com/
- The Mantle: Smart Content for the Global Citizen, Writer/Editor, 2008, 2013
- A World View (blog), Writer/Publisher, 2008, 2015
References
References available upon request.
Timeline
Lead Content Marketer/Creator/Writer/Editor
CIBT / NEWLAND CHASE
11.2021 - Current
Vice President of Content, Information and Continuing Education
GLOBAL ASSOCIATION OF RISK PROFESSIONALS (GARP)
01.2010 - 10.2021
Development Manager
RESOURCE CENTER FOR COMMUNITY DEVELOPMENT
01.2009 - 01.2010
Grant Writer & Researcher
FREELANCE WRITER
01.2007 - 01.2009
Manager of Institutional Giving
CITIZENS COMMITTEE FOR NEW YORK CITY
01.2006 - 01.2007
Master of Arts - International Affairs
NEW SCHOOL UNIVERSITY
Bachelor of Arts - Liberal Arts
NEW SCHOOL UNIVERSITY
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