Edward King
Stamford,CT
Summary
Digital Marketing professional with a deep understanding of maximizing ROI through various strategies. Proficient in Customer service, blog writing, social media management, and newsletter writing. Adept at content writing, leveraging search engine optimization, email marketing campaigns, social media marketing, and keyword research
Overview
8
8
years of professional experience
1
1
Certification
Work History
Investor Relations Analyst
Okapi Partners
New York, NY
08.2024 - Current
- Conducted research and analysis on institutional investors to support strategic decision-making
- Communicate with shareholders to collect proxy votes on procedures such as mergers, executive elections, etc.
- Delivered data to shareholders regarding investments and upcoming shareholder meetings to enhance engagement
- Organized and prepared data for analysis, facilitating communication between shareholders and clients
Digital Account Manager
MNI Targeted Media
Stamford, CT
12.2021 - 01.2023
- Oversaw planning, execution, and optimization of advertising campaigns (programmatic, audio, video) from start to finish, ensuring alignment with client objectives
- Conducted weekly/monthly meetings with clients to address needs, communicate campaign progress, and develop solutions for any issues
- Monitored success metrics of campaigns, including KPIs and conversions, to assess performance and inform strategic adjustments
- Represented media client feedback to drive future opportunities and build relationships.
Content Operations Coordinator - Contract
Caravan Health
Remote
06.2020 - 08.2020
- Grew social media channels across platforms by implementing targeted strategies and best practices
- Led competitive social media research comparing the share of voice on Twitter, LinkedIn, and Facebook using Google Analytics, Sprout Social
- Coordinated ongoing projects by implementing structured workflows for document serialization, control, and delivery across systems
Social Media Content Coordinator - Contract
Save the Children
Fairfield, CT
10.2019 - 03.2020
- Managed and grew Healthy Newborn Initiative's social media accounts, showcasing organizational research and increasing audience engagement
- Drove traffic to main blog through organic search methods, enhancing visibility and readership according to scheduled calendar
- Organized monthly email newsletter highlighting noteworthy blog posts, news, and other articles
- Addressed inquiries and feedback with professionalism across multiple communication channels, fostering positive interactions and community engagement
- Conducted research on articles related to division and contacted potential blog writers for content contributions.
Marketing Intern
Mack Media Group
Danbury, CT
09.2017 - 12.2017
- Implemented SEO best practices, ad bidding, blog writing, and graphic design to enhance small business client's online presence.
- Coordinated with interns and internal teams to create clear messaging and streamline project delivery.
Education
Bachelor of Business Administration - Marketing, Digital & Interactive Marketing Option
Western Connecticut State University
Danbury, CTSkills
- Adaptability
- Competitive Research
- Teamwork
- Conflict Resolution
- Storytelling
- Campaign Management
- Microsoft Office Suite
- Bing Ads
- Google Ads
- VLookups
- Meta Ad manager
- Pivot Tables
- SEO
- SEM
- Google Suite
- PPC
- Bid Optimization
- MOZ
- Ahrefs
- Google Analytics
- Call Center
Websites
Certification
Coursera Certificate - The Strategy of Content Marketing, 04/01/24, 07/01/24
Timeline
Investor Relations Analyst
Okapi Partners
08.2024 - Current
Digital Account Manager
MNI Targeted Media
12.2021 - 01.2023
Content Operations Coordinator - Contract
Caravan Health
06.2020 - 08.2020
Social Media Content Coordinator - Contract
Save the Children
10.2019 - 03.2020
Marketing Intern
Mack Media Group
09.2017 - 12.2017
Bachelor of Business Administration - Marketing, Digital & Interactive Marketing Option
Western Connecticut State University