EDWARD MARMOL
Westbury,NY
Summary
Self-Motivated Sales Professional with 20 years of successful experience applicable to any sales industry. Proven ability to develop sales potential in new market areas. Very strong analytical and planning skills, combined with the ability to coordinate the efforts of many and to meet organizational goals. Possesses professional etiquette along with high energy to accomplish the task given. Strong problem-solving skills, multitasker, while additionally paying attention to detail to deliver results that exceed expectations. Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 15 years of experience in sales.
Overview
23
23
years of professional experience
Work History
TERRITORY SALES MANAGER / BROOKLYN DISTRICT
UTZ Quality Foods
04.2022 - Current
- Established successful account relationships by building rapport and maintaining consistent communication.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Researched competitor activity and used findings to develop sales growth strategies.
- Maintained regular retail chain contacts with frequent visits to support service levels-understanding that the independent distributors, not the company, sell products to the stores on their routes.
- Responsible for establishing and maintaining proactive and professional relations with the Retail Trade and independent distributors, while acting as key liaison between Zone Sales Manager and Independent Distributors.
MARKET SALES LEADER
Bimbo Bakeries USA
08.2020 - Current
- Develop strategic plans to deliver on sales targets in order to grow overall business within existing accounts
- Pursue business relationships with expansion customers to generate new business
- Establish store-level growth plans that connect to the Zone objectives for revenue, freshness, and realization
- Maintain accounts receivable, payment due balances, and Scan Based (SBT) accounts per policy
- Hold salespeople accountable for meeting key performance targets; executes procedures and programs to increase team productivity, team effectiveness, and quality of work
- Engage and develop core competencies in salespeople through training, coaching, mentoring, and consistent performance feedback in order to grow overall business
- Execute on all growth opportunities to grow market share on strategic brands through the execution of incremental displays
- Establish effective customer relationships to initiate and maximize sales in retail, restaurant, and institutional customers
- Coach on Order Management disciplines per the DSDE Playbook to maximize freshness
- Lead consistent execution of the DSD Excellence world-class sales practices in the market.
Jersey
Goya Foods
04.2015 - 08.2019
- Manage 11 sale brokers in the Bronx/DSD area responsible for a total of $20 million in annual sales
- Results: increased 2017 sales by 3% $22 million total y-t-d sales
- Ranked 2nd place in top sales performance contest rewarded bonus prize $5k
- Implement channel marketing strategic plans and goals to meet corporate objectives and increase market share and profitability of products and services
- Manages promotions, programs and field level account activities
- Analyzes sales reports and market trends and identify channel and account trends
- Advises customers concerning sales and advertising opportunities
- Reviews market analysis to determine customer’s needs
- Meets with key customers, maintaining relationships and negotiating and closing deals
- Supervision of Sales Brokers and Sales Routes
- Measures Sales Brokers and Sales Trainee performances, makes recommendations based on evaluation process
- Delivers sales presentations and information to sales brokers
- Measures sales vs
- Company objectives for sales group and its members
- Coordinate biweekly sales meeting with sale brokers to discuss challenges in the current sale market.
BUSINESS DEVELPOMENT MANAGER/KEY ACCOUNT MANAGER
Foods/Gruma Corp Queens
05.2012 - 04.2015
- Manage 23 group accounts with total of 800 plus stores in metro NYC total of 5 million in annual sales Results: total increased 2014 sales by 6% $5.3 million total y-t-d sales
- Work closely with category management for monthly promotions and distros
- Developed new ideas to increase sales on a weekly basis
- Achieved 45% growth throughout all major chain groups
- Managed Bogopa, AFB, Best Yet markets, Fine Fares, NSA, Key Foods, Western Beef, Food Towns
- PSK Markets, NWL, D’Agostinos, Compare Foods, Associateds, Met foods, Pioneers, White rose
- Foods
- Developed PowerPoint presentations and presented y-t-d sales and goals
- Analyzed sales on a weekly, monthly and quarterly basis
- Scheduled monthly meetings with my buyers to go over their sales and suggested new sales ideas to increase incremental sales
- Work in and presented mission foods brand displayed in all major food shows (Key Foods, NSA, White rose, Wake Fern)
- Surveyed stores for incremental space to increase sales
- Entered all promotions into panorama system for accurate negotiated discounted pricing
- Attended all major events to build business relationships (golf outing, charity events, NSA annual
- Gala events)
- Presented yearly CMA contracts to category managements/owners and potential new groups
- Managed the day-to-day business operations to develop the brand and sales goals of the Mission
- Foods brand
- Work with the buyers on items that will be on the circulars for monthly and quarterly circular ads
- Managed all budgets on ads, CMA rebates and special events for all groups.
DISTRICT SALES MANAGER
foods/Gruma Corp
03.2010 - 05.2012
- Scheduled weekly meetings with the distributors to discuss promotions, balances, success in the field and proper service given to each account
- Presented PowerPoint presentations to the board of directors of my accomplishments in my district
- Increased space to sell in the grocery/ and chain accounts weekly by 65%
- Worked closely with the plant for accurate and proper deliveries of my distributor’s orders
- Prospected and established 10-15 new customers per week
- Results: Increased sales by 15%
- Sampling and demos monthly to increase brand recognition in all accounts
- Conducted weekly conference calls meetings with my team to strategize promo of the month and execution in our marketplace to obtain our budget goals
- Worked in the field with the distributors to increase sales and get incremental sales and potential space to increase our brand
- Build solid relationships with the store managers, grocery and diary managers to insure and keep our brand presented in their stores.
SALES REP MANAGER/DISTRIBUTOR
Top Notch Tortilla
01.2009 - 03.2010
- Deliver and serviced 150 stores for the mission foods brand
- Maintain a great relationship with store managers to achieve new sales
- Ordered weekly mission products to service and sell at store level
- Worked very closely with the district sales manager on current monthly promos
- Achieved and maintain a 70% sales growth
- Build incremental displays to support the ad promos
- Kept a proper rotation of the product to maintain freshness on the shelves
ACCOUNT MANAGER/COLD DRINK SALES
Coca-Cola Bottling Company
04.2000 - 09.2008
- Managed 350 accounts in the San Diego market
- Successfully grew the brand from 650k cases to 1.5M cases per year
- Placed a total of 480 operational equipment in my district area generating profits for the company of 2 million dollars
- Increased the Sprite brand by 40% through incremental displays activity in all serviced accounts
- Increased market share from 30% to 90% resulting in double digit growth for 5 years
- Developed plans and build customer relationships that resulted in achieving profits
- Managed sales, profits and operational expenses for designated sales territory
- Managed onsite cold drink accounts such as hotels, bars, and lounges
- Placed 500 new vending machines in onsite schools and convenient stores
Education
BACHELOR’S DEGREE - BUSINESS
University of Phoenix/San Diego State
University
San Diego, California2000
Skills
- Software/Classes
- Proficient and certified in
- Microsoft Office (Word, Excel, PowerPoint)
- Delivering Effective, Persuasive Presentation/Fred Pryor Seminars
- Email and Business Writing/ Fred Pryor Seminars
- Leadership, Team-Building and coaching skills for Managers/Fred Pryor Seminars
Timeline
TERRITORY SALES MANAGER / BROOKLYN DISTRICT
UTZ Quality Foods
04.2022 - Current
MARKET SALES LEADER
Bimbo Bakeries USA
08.2020 - Current
Jersey
Goya Foods
04.2015 - 08.2019
BUSINESS DEVELPOMENT MANAGER/KEY ACCOUNT MANAGER
Foods/Gruma Corp Queens
05.2012 - 04.2015
DISTRICT SALES MANAGER
foods/Gruma Corp
03.2010 - 05.2012
SALES REP MANAGER/DISTRIBUTOR
Top Notch Tortilla
01.2009 - 03.2010
ACCOUNT MANAGER/COLD DRINK SALES
Coca-Cola Bottling Company
04.2000 - 09.2008
BACHELOR’S DEGREE - BUSINESS
University of Phoenix/San Diego State
University
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