Summary
Overview
Work History
Education
Skills
Timeline
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EDWARD REILLY

Commack,NY

Summary

SENIOR ACCOUNT EXECUTIVE /SALES DIRECTOR Long term success is what is important. . Deliver Incremental Growth. Build a strong foundation with a dedicated focus on building the Brand while maintaining a healthy, collaborative, and financially sound partnership with accounts. Passionate about developing high-performing, revenue-generating sales teams. Trained to identify and leverage personal strengths, transforming even “average performers” into high-potential sales leaders. Skilled at owning the sales budget, managing P&L, and setting aggressive stretch sales targets. Known for dissecting the business to identify all opportunities: internal organizational structure, talent, marketplace, and product mix – to execute the strategic sales plan. Highly organized and motivated Account Executive/ Director with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in financial analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.

Overview

17
17
years of professional experience

Work History

Account Executive

GEAR UP SPORTS
04.2023 - Current
  • Target Sales Growth of an average of over 50% per month
  • Executed successful sales strategies to convert leads into customers.
  • Met and exceeded service level goals to achieve standards and expectations.
  • Construct web stores by account
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.

Territory Sales Manager

HONMA GOLF
06.2022 - 02.2023
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Accountable for Sales Growth (Target Growth at 50% in 2023)
  • Formulated and executed a growth strategy for the Northeast
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.

Team Manager

Nike
07.2020 - 01.2021
  • Built and managed a Northeast territory to serve the College and High School Athletes while cultivating Team Dealer Relationships
  • Provided weekly updates of trends within Team market to allowed Nike to take advantage of marketplace difference
  • Managed overall revenue of $15 million annually
  • Developed strategy for All School Deals for High School and College Programs benefitting all parties involved
  • Balanced budget of $500K annually for All School Deals, impacting Nike's return on investment to optimize profits
  • Established an improved sell-in process for efficiency and profitability
  • Shifted focus to holistic view of marketplace through territory analysis


  • Coordinated team collaboration to share ideas and build best practices.

Strategic Account Executive

Nike
08.2008 - 07.2020
  • Expanded and managed $120M annually for Nike’s largest strategic sporting goods account in the Organization’s Key Marketplace
  • Led review of all assortments across five categories
  • Instrumental in creating and leading a new sell in process to Nike Accounts
  • Mentored and prepared team members for career ladder opportunities and organizational succession planning
  • Led and coordinated all strategic key sell-in account meetings
  • Provided continuous analysis of RTV budget of $7-8 Million annually across all categories to optimize freshness in market place
  • Orchestrated with teammates streamlining collaborative planning process
  • Executed weekly meetings with GMM/VP for all categories
  • Supervised all in-store directives working with Nike Brand team
  • Analyzed weekly sales to identify market trends
  • Provided weekly sales recap back to Nike Category Directors

Senior Account Executive

Nike
08.2006 - 08.2008
  • Managed field sports and soccer categories, including footwear, apparel and equipment in excess of $20M annually
  • Built a strategic relationship with account for long-term profitable growth
  • Analyzed weekly sell thru, inventory, profit margin and replenishment
  • Conducted quarterly sell in using directed assortments in all categories
  • Managed day-to-day operational issues with account
  • Conducted weekly meetings with the GMM/VP of sporting goods category

Education

BA - Business Administration

State University of New York - College
Farmingdale, New York

Skills

  • Strategic Planning
  • Assortment Building
  • Empathetic Outlook
  • Territory Management
  • New Market Development
  • Sales Team Coaching
  • Value Partnership
  • Problem Solving
  • Business Development
  • Revenue Generation
  • Account Planning
  • Relationship Building and Management
  • Marketing Strategy Implementation
  • Strategic Selling
  • Sales Strategies
  • Customer Rapport
  • New Business Opportunities
  • Strong Relationships
  • Forecast Preparation
  • Strategy Implementation

Timeline

Account Executive

GEAR UP SPORTS
04.2023 - Current

Territory Sales Manager

HONMA GOLF
06.2022 - 02.2023

Team Manager

Nike
07.2020 - 01.2021

Strategic Account Executive

Nike
08.2008 - 07.2020

Senior Account Executive

Nike
08.2006 - 08.2008

BA - Business Administration

State University of New York - College

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EDWARD REILLY