Edward Rochen
Summary
Multi-decade history of results driven sales in both new customer development and current customer enhancement across all foodservice lines including, Chain Restaurants, Industrial, C-store, and K-12. My relationships as a vendor/partner are the keys to enhancing your brand presence no matter what industry segment.
Overview
30
30
years of professional experience
Work History
National Account Manager
NSP Quality Meats, LLC
01.2018 - Current
- Chain Restaurant sales in all Geographic regions.
- Added C-Store coverage in 2024, adding Buc-ee's to our portfolio with Roast Beef, Pulled Pork @ $2.5M.
- Managed Annual Growth of 15% in my territory for through 2024.
- Currently managing $35M in annual sales (55% of total NSP Sales).
- Doubled sales LBS and $ at Dine Brands and became their only multi-species vendor @ $45M.
- Firehouse Subs Chicken launched a fully cooked sliced chicken @ $4.5M.
- Started K-12 co-pack program with International Food Solutions to add School Nutrition portfolio @ $3.5M.
- Jason's Deli – fully cooked chicken breast - $4.5M.
National Account Manager
Kerry Inc.
05.2016 - 08.2017
- Managed Annual Growth of 9.8% in my territory for 2016 totaling $20 M in business.
- NPD and CPG Sales through Culinary, R&D, as well as Purchasing channels.
- Intl. Dairy Queen - Global Account Manager – Achieved the removal of Kerry from IDQ Probation Status; Grew the business by 10% keying on beverage platform enhancement and global testing & launch in 5 foreign markets and the US. @ $10.2M.
- Cici's Pizza – Continuous Product upgrades and Cost Savings projects to buffet lineup, and introduction of new Sauce, Flour Mixes, and Seasonings @ $3.6M.
- Brinker Intl. – Launched Multiple Beverage Syrup LTOs @ $1.2M.
- PF Chang's/Pei Wei - Launched Seasoning and Sauce products into System totaling @ $1.2M.
- TGiFriday's - Launched Beverage Mixes into both US & International markets @ $1.5M.
- JAB Holdings (Caribou/ENRG) – Recover previously lost business in Syrups, and Increased sales 20% with intl additions, Managed cross-country plant transition of Proprietary Chai. @ $1M.
National Account Manager
Schwan's Food Service
03.2014 - 05.2016
- Covering National Account Located in Western US & KY (Yum).
- Managed Business Consolidation and SKU Rationalization across National Account Division.
- Managed Annual Growth of 9.8% in my territory for 2014 & 2015 totaling $34 M in business.
- Concentrated on selling Stock Products chains, and Rationalizing NPD to a $3M minimum.
- Successful in passing along >20% price increases to keep product lines profitable.
- Took over all US National Accounts effective Feb 2016 for a total sales responsibility of $70 M.
- Managed Global Export of Chain Accounts products valued at $6 M annually.
National Accounts Consultant
Costanzo's Bakery, Inc.
04.2013 - 03.2014
- Built National Account department from a clean slate status.
- Cross Trained and Mentored the Foodservice Reg. Mgrs. to direct-call smaller Key Accounts and Multi-Unit Restaurant organizations.
- Worked with Costanzo's Culinary and R&D team on New Product development for Chain Account specific products, including Brioche and Pretzel rolls as well as developing a sweet Hawaiian product.
- Brought in: Carlson Restaurants, Firehouse Subs, Smashburger, and SpenDifference.
National Account Manager
Mission Foods
06.2009 - 02.2013
- Managed the international export business of all National Accounts.
- Managed an average annual growth of 14%.
- Managed $25,500,000 annually.
- Annual growth of 10% overall in dollars and 12% on pounds.
- Brought in: Sonic, Boston Market, American Blue-Ribbon Holdings, SSP, Novation, Bar Louie, Bennigan's, Smashburger, Houlihan's - 2010 TGiF Vendor of the Year award.
Director of National/Multi-Unit Chain Accounts
La Brea Bakery
03.2007 - 05.2009
- Started up the National Account business division for a Retail Focused Bakery.
- Managed National Accounts within the US & Canada.
- Managed Growth of 18%, FY 2008-09.
- Managed $8,500,000 annually.
- Brought in: Red Robin, Wolfgang Puck, Rock Bottom, Ted's Montana Grill, Catalina Restaurants, Wendy's, Tim Horton's.
Sr. National Account Manager
Fishery Products International
11.2004 - 05.2007
- National Account Manager of the Year 2006.
- Introduced and secured Natl. Fish Fillet & Shrimp Salad Business at CRWW (Friday's).
- Managing sales of $20,000,000 annually.
National Account Manager
Pilgrim's Pride Corp.
06.1995 - 11.2004
- National Account Manager - 2001 – 2004
- Supply Chain Manager – Prepared Foods - 1998 – 2001
- Field Sales Manager – National Accounts - 1996 – 1998
- Production Line Supervisor - 1995 – 1996
Education
B.S. - Poultry Science
Texas A&M University
College Station, TX01-1995
Skills
- Culinary Ideations
- New Product Development
- Supply Chain
- Forecasting to >90% accuracy
- Budgeting for profitability
- Customer Relationship Enhancement
- Team building training for Foodservice StaffSAP
- AS400
- NAV
- Salesforce
- Microsoft Office Suite
Accomplishments
- Top salesman of the year - NSP 2022-24.
- TGIF vendor representative of the year 2016.
- FPI - National Salesman of the Year 2006.
Timeline
National Account Manager
NSP Quality Meats, LLC
01.2018 - Current
National Account Manager
Kerry Inc.
05.2016 - 08.2017
National Account Manager
Schwan's Food Service
03.2014 - 05.2016
National Accounts Consultant
Costanzo's Bakery, Inc.
04.2013 - 03.2014
National Account Manager
Mission Foods
06.2009 - 02.2013
Director of National/Multi-Unit Chain Accounts
La Brea Bakery
03.2007 - 05.2009
Sr. National Account Manager
Fishery Products International
11.2004 - 05.2007
National Account Manager
Pilgrim's Pride Corp.
06.1995 - 11.2004
B.S. - Poultry Science
Texas A&M University
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