Summary
Overview
Work History
Skills
Project Experience Overview
Timeline
Charitable / Volunteer
News Articles
Charitable / Volunteer
38

Edward Tull

Austin,TX

Summary

Passionate leader with over 10 years of experience in technology and operations management, focusing on strategic planning, project implementation, and continuous improvement. Proven track record in driving revenue growth, personnel management, and process optimization. Adept at balancing team expertise with organizational objectives and leading cross-functional teams to achieve business goals.

Overview

18
18
years of professional experience

Work History

VP of Technology and Operations

JBGoodwin Realtors
01.2019 - Current
  • Accomplishments: First time to $1billion in production and the company's first national Top Workplace award including an award for innovation
  • Expanded the brokerage's services by introducing the Agent Services arm.
  • Manage administrative and IT personnel across 8 offices, enhancing productivity through best practices and training.
  • Led and managed the complete remodel projects for three offices, completing each remodel on time and under budget.
  • Successfully negotiated a $260,000 reduction in printer lease payments.
  • Lead company initiatives for researching and implementing new technology solutions.
  • Collaborate with the Marketing, Training, Sales, and Administrative departments to develop additional recruiting processes, launch marketing initiatives, improve business processes, and decrease workload through automation.






Director of Technology and Process

JBGoodwin Realtors
08.2016 - 01.2019
  • Successfully implemented a companywide marketing and technology sales platform, driving revenue growth.
  • Partnered with Google to deploy Google Workspace, enhancing collaboration.
  • Utilized Zapier to integrate a recruiting CRM with multiple apps for automated emails, texts, and tasks resulting in a 37% increase in new hires.
  • Reduced internet service provider costs by 20% through contract negotiation and network restructuring
  • Implemented a new printer service provider successfully decreasing our cost by 25%, introduced cloud print, and centralized user management and billing.
  • Developed a process for recruiting and training new team members.

Manager of Technology

JBGoodwin Realtors
05.2014 - 08.2016
  • Accomplishments: Helped hundreds of agents start their careers and get off the ground faster though an improved onboarding process, increased training, and additional agent services.
  • Implemented paperless transaction and digital signature programs that reduced paper usage by 50%.
  • Worked with the VP of sales and a design firm to update the brand of the company
  • Secured and implemented a vendor for web to print and postcard marketing resulting in the distribution of hundreds of thousand of branded marketing pieces.
  • Implemented a series of courses to coach real estate agents on marketing and technology sales tools.
  • Developed a training website, centralizing training materials and resources.

Licensed Real Estate Agent

Keller-Williams, JBGoodwin Realtors
08.2008 - 01.2023

Successfully sold residential and investment properties, building strong client relationships.

Internet Sales Manager

Champion Chevrolet
05.2006 - 08.2008

Managed online sales operations and worked with outside vendors to significantly increase internet sales volume.

Skills

  • Strategic Planning
  • Personnel Development
  • Project Management
  • Software Implementation
  • Training
  • Coaching
  • Vendor Management and Negotiation
  • Real Estate Technology
  • Organizational Development
  • Operations Management
  • Corporate Communications
  • Digital Transformation
  • Cross Channel Marketing

Project Experience Overview

Large Project Experience Overview:

Project 1: Digital Transactions

Nature of the Program: Services

Role: Project Lead

Internal Stakeholders: IT Manager, 5 Executives, 15 person Sales Management Team, 15 Admins, 6 Accountants, 800 Real Estate Agents

External Partners Served: DocuSign salesperson and 2 person onboarding team, Accounting software API representative

  • Objective: Move the company to a paperless platform to increase efficiency and reduce costs associated with paper real estate transactions.
  • Solution: DocuSign Rooms for Real Estate
  • Actions Taken: Researched available solutions, assisted the leadership team in selecting a suitable platform, developed new transaction workflow processes, created training programs, and managed the implementation process.
  • Results: Enhanced operational efficiency, significantly reduced purchase and storage costs, and streamlined real estate transaction processes.
Project 2: Email and Collaboration Software

Nature of the Program: Services

Role: Project Lead

Internal Stakeholders: IT Manager, 5 Executives, 15 person Sales Management Team, 15 Admins, 6 Accountants, 800 Real Estate Agents

External Partners Served: Google Workspace reseller sales person and 4-person onboarding team

  • Objective: Prepare for implementing a new CRM by adopting Google Workspace, which also provided enhanced collaboration tools, cloud storage, and video conferencing.
  • Solution: Google Workspace
  • Actions Taken: In depth comparison of Google Workspace to Microsoft 365, educated the leadership team on the benefits of Google Workspace, and persuaded the company owner to invest in the platform.
  • Results: Successfully transitioned the company to Google Workspace, enhancing collaboration, cloud storage, and video conferencing capabilities.
Project 3: Agent CRM and Marketing Solution

Nature of the Program: Services

Role: Project Lead

Internal Stakeholders: IT Manager, 5 Executives, 15 person Sales Management Team, 15 Admins, 5 Trainers, 800 Real Estate Agents

External Partners Served: 4-person Moxiworks onboarding team

  • Objective: Implement a cost-effective, user-friendly CRM that integrates with other real estate software.
  • Solution: Moxiworks Real Estate Marketing Products, Tools, and Software
  • Actions Taken: Conducted extensive research on real estate CRM solutions, reviewed, negotiated, and implemented the chosen platform. Learned the entire platform from admin to user, coordinated training sessions, and led the onboarding process.
  • Results: Improved CRM adoption, streamlined marketing efforts, and enhanced agent productivity.
Project 4: Recruiting CRM

Nature of the Program: Services

Role: Project Lead

Internal Stakeholders: IT Manager, 5 Executives, 15 person Sales Management Team, 5 Admins, 1 Recruiter

External Partners Served: Copper sales representative, Tray.io expert

  • Objective: Implement an easy-to-use and effective CRM for managing recruiting leads.
  • Solutions: Copper CRM, Tray.io, Justcall.io, Mailchimp, and Zapier
  • Actions Taken: Researched, reviewed, negotiated, and implemented Copper CRM. Developed custom workflows and pipelines,Integrated Copper with other apps via Zapier, organized training sessions, and created training resources.
  • Results: Improved recruiting efficiency, streamlined lead management, and increased CRM adoption.
Project 5: AutoDesigner

Nature of the Program: Services

Role: Project Lead

Internal Stakeholders: Marketing VP, Technology Coordinator, 15 Sales Managers

External Partners Served: Pixnik founder and developer, Graphic Designer

  • Objective: Enhance the marketing efforts of agents by automatically creating and distributing digital marketing materials.
  • Solutions: AutoDesigner (Pixnik), Gmail
  • Actions Taken: Collaborated with Pixnik to create a white label program that creates digital marketing materials from an MLS property feed. Marketed the program as SAAS to the real estate agents.
  • Results: 50 of the 150 listing agents signed up for the service within the first two weeks, significantly boosting their marketing efforts.

Timeline

VP of Technology and Operations

JBGoodwin Realtors
01.2019 - Current

Director of Technology and Process

JBGoodwin Realtors
08.2016 - 01.2019

Manager of Technology

JBGoodwin Realtors
05.2014 - 08.2016

Licensed Real Estate Agent

Keller-Williams, JBGoodwin Realtors
08.2008 - 01.2023

Internet Sales Manager

Champion Chevrolet
05.2006 - 08.2008

Charitable / Volunteer

  • Susan G Komen Race For The Cure
  • Central Texas Food Bank
  • Community First Village

News Articles

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  • RISMEDIA 2018 Interview

https://www.rismedia.com/2018/09/11/streamlining-real-estate-elevate-agents-alleviate-workloads/

  • Google 2018 writeup on Google Workpsace use in real estate

https://workspace.google.com/customers/jbgoodwin/

  • RIDMEDIA 2019 Interview

https://www.rismedia.com/2019/01/03/amazon-google-apple/?utm_source=newsletter&utm_medium=email&utm_campaign=eNews

  • Smallbiz Technology 2019 interview

https://www.smallbiztechnology.com/archive/2019/02/passionate-process-g-suite-soulmate.html/

  • RISMedia Newsmaker 2022

https://www.rismedia.com/newsmaker/edward-tull-2022-2/

Charitable / Volunteer

  • Susan G Komen Race For The Cure
  • Central Texas Food Bank
  • Community First Village
Edward Tull