Edward W. Matthews
Petersfield
Summary
Results-driven professional with six years of service in the British Army's elite Parachute Regiment, bringing operational precision, leadership, and strategic thinking to digital marketing and real estate investment. Experienced property investor who established a limited company to acquire and develop commercial and residential properties, leveraging angel investors' capital for high-yield projects. Excels in deal sourcing, detailed planning, project management, and financial modeling to optimize investments for maximum returns. Specializes in creating and optimizing high-converting sales funnels, designing multi-channel campaigns, and crafting innovative strategies for measurable results in marketing. Sharp eye for detail honed in military background enables identification of growth opportunities and efficient execution of tactics. Proven success in marketing and real estate, ready to bring strategic expertise, military discipline, and British wit to drive business growth and thriving investments in fast-paced environments.
Overview
6
6
years of professional experience
Work History
Copywriter & Email Marketing Specialist
HNM Consulting
05.2023
- Developed persuasive copy for websites, email campaigns, and social media platforms that increased engagement and supported marketing objectives
- Crafted email marketing strategies and campaigns for various clients, delivering targeted messaging that improved open rates and conversions
- Collaborated with design and marketing teams to ensure cohesive brand messaging across digital and print platforms
- Analysed email campaign performance, implementing A/B testing and adjustments to improve click-through rates and customer retention
Paratrooper and Regimental Signaller
Parachute Regiment, British Army
01.2019 - 04.2025
- Served as a key member of the British Army's most elite regiment, demonstrating exceptional physical and mental resilience
- Conducted a variety of missions including patrols, and security assignments in high-risk environments
- Developed and executed strategic plans for complex operations, ensuring mission success and the safety of team members
- Trained and led teams of up to4 soldiers, fostering a cohesive unit and ensuring high performance under pressure
- Spent5 years as a Regimental Signaller, responsible for operating high-spec military communication equipment
- Created and maintained communication networks using fibre-optics, ensuring reliable and secure communications in diverse environments
- Handled sensitive and top-secret equipment, necessitating rigorous security clearance assessments and adherence to strict confidentiality protocols
Education
College Education -
Peter Symonds College
Winchester, Hampshire01.2016
Basic School Qualifications - undefined
The Petersfield School
Petersfield, Hampshire01.2014
Skills
- Leadership & Team Direction
- Strategic Planning & Implementation
- Risk Analysis & Contingency Planning
- Tactical Operations & Decision-Making
- Clear & Effective Communication
- Analytical Problem Solving
- High-Level Security & Confidentiality
- Content Strategy & Copywriting
- Campaign Development & Email Marketing
- Audience Analysis & Targeting
- Social Media & Digital Tools Proficiency
- CMS & Email Marketing Software
- Detail-Oriented & Multitasking
- Creative & Adaptable
- Independent & Collaborative Worker
Timeline
Copywriter & Email Marketing Specialist
HNM Consulting
05.2023
Paratrooper and Regimental Signaller
Parachute Regiment, British Army
01.2019 - 04.2025
Basic School Qualifications - undefined
The Petersfield School
College Education -
Peter Symonds College
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