EDWARD C. BERNARD
Hialeah,FL
Summary
Results-oriented District Sales Manager driven to exceed all standards and expectations to build productive relationships with key customers. Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Using sales strategies to boost sales in diverse geographic locations. Accomplished in building teams that understand the essential ingredients to retail success.
Overview
19
19
years of professional experience
Work History
District Sales Manager
Hat World Inc.
Miami, FL
11.2023 - Current
- Trained and mentored sales managers throughout a multi-unit market on customer relations, customer service, product placement, and marketing.
- Evaluated individual store performance against budget projections using analytics software tools. (Store Force)
- Prepared weekly reports on sales trends, successes, and areas needing improvement within my market.
- Assessed employee performance through regular reviews and documented any areas needing improvement or development.
- Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
District Sales Manager
Hibbetts Sports
Tampa, FL
12.2021 - 11.2023
- Awarded District Sales Manager of the year for 2022 in my inaugural year with this company, as well as top sales gain within my region.
- Created connections with local communities to build brand awareness and provide sponsorships to local students. This helped drive more sales into our brick and mortar locations.
- Supervised sales strategies, store development, team structure, and advocated for new company initiatives.
- Set clear objectives and helped team members develop plans to achieve sales goals and store tasks.
- Analyzed regional market trends to discover new opportunities for growth.
- Monitored inventory levels in every store location within the district to ensure adequate stock availability and accuracy for customers.
Exec. Team Leader (Service & Engagement)
Target
Miami, FL
11.2018 - 12.2021
- Skilled in recruiting and retaining a team of passionate and knowledgeable Guest Advocates, who strive to exceed guest service expectations.
- Reviewed customer service surveys and implemented strategies to improve customer satisfaction ratings.
- Developed strategies for problem solving and conflict resolution among team members to build empowerment.
- Participated in regular meetings with senior leadership to provide updates on team progress.
- Personalize recognition and appreciation to team members to promote a positive team and guest-centric culture.
- Provided feedback on employee performance, and encouraging professional development to establish a culture of accountability through simple steps of awareness (listen, observe, recognize and coach).
- Collaborated with the hardlines team to build empowerment so they can become dedicated business owners for their respective departments to enhance the shopping experience.
General Manager Trainer
Footlocker Inc
New York, NY
05.2005 - 11.2018
- I fulfilled this role at the corporate flagship location on 34th Street, NY, after managing multiple high-sales-volume locations throughout the city.
- Conducted trainings on product knowledge, customer service, sales techniques and leadership skills.
- Provided one-on-one coaching sessions to help general managers and assistant managers develop their skills and abilities.
- Monitored progress of newly hired/promoted individuals through post-training assessments and surveys.
- Implemented strategies to promote a culture of continuous learning within the organization.
- Created partnerships with the corporate office to share feedback on business progress and established positive relationships with vendor partners.
Education
High School Diploma -
Michael Krop High School
05.2005
Skills
- Strategic Thinker
- Team Builder
- Results Driven
- Detail Oriented
- Leadership
- Critical thinking
- Troubleshooting
- Customer service
- Conflict resolution
Languages
Bi-lingual (English/Spanish)
Languages
Spanish
Native/ Bilingual
Timeline
District Sales Manager
Hat World Inc.
11.2023 - Current
District Sales Manager
Hibbetts Sports
12.2021 - 11.2023
Exec. Team Leader (Service & Engagement)
Target
11.2018 - 12.2021
General Manager Trainer
Footlocker Inc
05.2005 - 11.2018
High School Diploma -
Michael Krop High School
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