Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Edward (Ed) Medina

Riverside,CA

Summary

Proven leader in business development within the automotive collision market, creating strategic partnerships and driving revenue growth, notably with ITW Evercoat. Excels in client relationship building and negotiations, leveraging skills in CRM platforms and team leadership to exceed sales targets. Achieved significant market penetration over a 40 year career, demonstrating a keen ability for competitive analysis and brand development. Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.

Overview

41
41
years of professional experience

Work History

Business Development Manager- U.S.

ITW Evercoat
09.2000 - 02.2024
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers. This was a reoccurring trend that I used throughout my career, whether it was at the shops or at any level of distribution including direct-buying jobbers or warehouse distribution.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business, while creating an unbreakable bond of established credibility and that of a bilaterally needed partner.
  • Generated new business with self-created marketing initiatives and strategic plans. Built my book of business in the SoCal market from $1.8M to $5.5M over a 5 year period. I maintained that same level of success at each of my functions at Evercoat. I started as a Territory Manager in 2000 and promoted to Western Zone Manager in 2006 (which eventually covered all of the western half of the U.S. and Texas), and finally in my last 2 years as the Business Development Manager for the U.S.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Negotiated and closed long-term agreements with new clients in position of Business Development for the U.S. with clients such as PPG, Boyd/ Gerber Collision Group, Classic Collision and others.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. My last accomplishment was in the opening and closing of an exclusive agreement with Classic Collision at the tail end of last year. Evercoat is currently converting all the business at each location as we speak.
  • Mentored junior team members in effective sales techniques, which included consultative selling techniques, while fostering a high-performance culture within the organization. I am very proud of this accolade as I have led a strong sales team at every step of my career, usually beating every other team or competitor within the company.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business.
  • Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties. Over the years, I have established strong partnering relationships with both paint companies such as: Axalta/ Dupont, PPG, BASF, Sikkens and Sherwin Williams; and distributors such as: National Oak Distributors (and all their acquired companies- PBE CA, PBE Jobbers, A&H), Finishmaster/ LKQ, PWI, English Color, Wesco/ Kemperle, Industrial Finishes, Martin Auto Color, Tasco, NCS/ Single Source, APH and other regional jobbers across the country.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base. I seemed to have become the go-to person, on both sides wherever relationships hit a roadblock and solutions were in need.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases successfully throughout my career at many different levels.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning. Again, I did this throughout my career and at different levels with different audiences which included end-user and major/ minor distribution. My prime goal was to continually inspire confidence in my brand.

Real Estate Broker Associate

Casa2000
01.1997 - 08.2000
  • Built relationships with clients through trustworthiness, professionalism, and genuine interest in their success.
  • Collaborated with other real estate professionals to expand network and referral opportunities, boosting overall business growth.
  • Managed multiple property transactions simultaneously while maintaining excellent organization and communication skills.
  • Conducted comprehensive market analysis to accurately price properties and attract potential buyers.
  • Leveraged expertise in local real estate market trends to strategically advise clients on investment opportunities.
  • Hosted open houses and private showings for prospective buyers, effectively showcasing properties'' features and benefits.
  • Educated first-time homebuyers on the buying process from start to finish, alleviating anxieties and guiding them every step of the way.

Territory Manager

Annex Automotive Colors
01.1993 - 01.1997
  • Managed over 100 accounts within the SoCal territory.
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Spearheaded successful sales strategies for existing and new products across specified territory.

Managing Partner

Colima Automotive Paint & Supply
07.1983 - 01.1993
  • Established and implemented business procedures and process improvements.
  • Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
  • Developed comprehensive business plans that led to significant revenue growth and expansion opportunities.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Initiated strategy to drive company growth and increase market share and profitability.

Education

No Degree - Auto Body Tech

Rio Hondo College
Whittier, CA
1984

No Degree - Business And Managerial Economics

East Los Angeles College
Monterey Park, CA
1977

Skills

Team Leadership

Business development and planning

Negotiations

Client Relationship Building

Strategic Planning

Team Collaborations

Mentoring and Coaching

Sales Leadership

Product Demonstrations

Training and Development

Strategic Partnerships

Revenue development

Sales expertise

Competitive Analysis

Languages

Spanish
Professional Working

Timeline

Business Development Manager- U.S.

ITW Evercoat
09.2000 - 02.2024

Real Estate Broker Associate

Casa2000
01.1997 - 08.2000

Territory Manager

Annex Automotive Colors
01.1993 - 01.1997

Managing Partner

Colima Automotive Paint & Supply
07.1983 - 01.1993

No Degree - Auto Body Tech

Rio Hondo College

No Degree - Business And Managerial Economics

East Los Angeles College

Similar Profiles

CREATE PROFILE
Edward (Ed) Medina