Edward Karl Allis IV
Denver,CO
Summary
Self-starting Sales Professional with over a decade of experience in beverage sales and management and a proven track record of growing market share within competitive territories through an earnest salesmanship, diligence, and entrepreneurial spirit. Manages profitably through optimization of revenue and profit margins, T&E management, savvy customer service, identification of value-added sales strategies, effective data analysis, creative marketing tactics, and comprehensive high-volume sales plans. Motivated, adaptable and flexible with the talent to drive and grow sales, territories, and teams.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sr. Business Development Mgr
MAHOU USA
BOULDER, CO
02.2020 - Current
- Company Overview: Mahou USA is the consolidation of Founders Brewing Co and Avery Brewing Co, with the newly formed (2023) partnership representing two distinct top 25 craft brands in Colorado by dollar share.
- Tasked with growing market shares/sales, brand representation and activation, managing inventory, expenses and sales pipeline for a multi-distribution network, and promotions among other duties.
- Charged with delivering annual revenue reports, profit and market-share growth targets, CRM and data analysis, managing top independent and Chain/Key Accounts, analyzing competitors , and collaborating with marketing teams to develop strategies.
- Hired by Founders in February 2020 as sales representative, promoted to market manager in September 2021., and subsequently hired as Business Mgr upon formation of the new company in 2023.
Manager of Sales
POST BREWING COMPANY/BIG RED F RESTAURANTS
LAFAYETTE, CO
07.2017 - 12.2020
- Company Overview: Post Brewing Co is a small craft brewpub with six location in Colorado.
- As a division of Big Red F restaurant group, Post not only distributed beers among the fourteen restaurants within that system, but also distributed throughout Colorado.
- Tasked with business development of both sectors including chain accounts and worked to secure first ever grocery placement.
- Worked in tandem with marketing department of Big Red F on rebranding, copy editing, and promotion efforts including event planning and staffing.
- Provided coaching, training, goal development, and direct supervision of wholesaler sales team.
- Managed inventory projections and served as beer educator and menu liaison for restaurant group accounts.
National Recruiting Specialist
NATIONAL COLLEGIATE SCOUTING ASSOCIATION
CHICAGO, IL
08.2017 - 07.2018
- Company Overview: NCSA (dba Next College Student-Athlete) is a national scouting program that helps mentor, promote, and navigate the collegiate recruiting experience of prospective high school student-athletes
- Managed candidate communication throughout the recruiting process via email, conferencing or phone calls.
- Maintained accurate records of all recruitment activities in Applicant Tracking System.
- Drove inside sales through proprietary methodology and achieved sales bonus goals in 2 fiscal quarters.
Senior Sales Representative
CRAZY MOUNTAIN BREWING CO
EDWARDS, CO
09.2013 - 07.2017
- Company Overview: Craft brewery that began in Eagle County, CO and expanded operations into Denver.
- Sales lead in the Colorado Front Range region in addition to serving as sales representative in Arkansas, my home state
- Managed, trained, and coached wholesaler staff in two territories
- Organized, planned, and staffed numerous on and off premise events, including large festivals and trade shows
- Supported upper management in creating strategic plans to achieve company goals.
- Coached junior staff members on effective account management techniques and client communication.
Sales Account Representative
ESTATE BRANDS DISTRIBUTING CO
DENVER, CO
04.2012 - 08.2013
- Company Overview: Small beverage wholesaler representing around 100 wine and spirits label, primarily high end and artisanal brands
- Serviced primarily on-premise accounts in the Denver and Boulder area in addition to small accounts, in addition to educating potential accounts.
- Growth in established accounts by assessing clients' needs and presenting suitable promotions, increased product placements through samplings and tastings, and assisting in creation of producer-sponsored events
On-Air Talent and Columnist
KCKK MILE HIGH SPORTS RADIO
CENTENNIAL, CO
04.2010 - 01.2012
- Company Overview: Colorado focused independent Sports Media Company and producer of monthly magazine, broadcast radio station, and video content
- Hosted daily sports radio program,, broadcasting on AM 1510/FM 93.7 in Denver as well as Colorado affiliate markets.
- Assisted in show production, worked with PR departments of local sports organizations and comedy clubs, media outlets, etc for talent and guest booking, as well as editing for replayed content.
- Responsibilities included field production, and press events, in addition to contributing a weekly column on Mile High Sports webpage, as well a contribution to Mile High Sports TV on the Altitude Network
- Secured sponsorships with sales staff to fully fund production and all monetary aspects of the program
FOH/Restaurant Bar Manager
ATOMIC PROVISIONS (ATOMIC COWBOY/DENVER BISCUIT CO)
DENVER, CO
07.2006 - 04.2011
- Company Overview: Popular restaurant group that began as a neighborhood bar and has since expanded into multiple locations and one of the most visited and social media reviewed/checked in restaurants in Colorado
- Beginning as a bar back, worked my way through promotion to the bar manager and all front of house management, including overseeing a staff that grew from less than 15 when I started to over 100 upon leaving
- Developed restaurant's beverage program into a craft beer and spirits destination in conjunction with assistance in the creation of offshoot business, Denver Biscuit Co and Fat Sully's Pizza, growing sales on an annual basis.
- Served as the businesses head of marketing and emcee as I booked live music appearances, created, wrote, and hosted a weekly independent pub trivia night, pub crawls, and other assorted promotions, as well as handling all social media
Education
Associates (AD) - Broadcast Production
Colorado Media School
Lakewood, CO05-2008
Bachelor of Arts (BA) - Communications
University of Colorado At Boulder
Boulder, CO05-2006
Skills
- Microsoft Office Suite
- G-Suite
- Apple
- Adobe
- Dropbox
- Zoom
- Armadillo Insight
- Lilypad
- IRI
- VIP
- IDig
- Nielsen
Certification
- Certificate in Benefit Auction/Fundraising, World Wide College of Auctioneering
- Cicerone Certification
Miscellaneous
Board Member, Buffs4Life Foundation 2015-2022. Assistant Varsity Football Coach, Northglenn High School 2017-2018. National Football Foundation (Colorado Chapter) Member, member of Colorado Auctioneer Association. Television appearances on Who Wants to Be a Millionaire(x2), Man vs. Food, Street Eats, Diners Drive-Ins & Dives
References
References available upon request.
Timeline
Sr. Business Development Mgr
MAHOU USA
02.2020 - Current
National Recruiting Specialist
NATIONAL COLLEGIATE SCOUTING ASSOCIATION
08.2017 - 07.2018
Manager of Sales
POST BREWING COMPANY/BIG RED F RESTAURANTS
07.2017 - 12.2020
Senior Sales Representative
CRAZY MOUNTAIN BREWING CO
09.2013 - 07.2017
Sales Account Representative
ESTATE BRANDS DISTRIBUTING CO
04.2012 - 08.2013
On-Air Talent and Columnist
KCKK MILE HIGH SPORTS RADIO
04.2010 - 01.2012
FOH/Restaurant Bar Manager
ATOMIC PROVISIONS (ATOMIC COWBOY/DENVER BISCUIT CO)
07.2006 - 04.2011
Associates (AD) - Broadcast Production
Colorado Media School
Bachelor of Arts (BA) - Communications
University of Colorado At Boulder
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