EDWIN GARCIA
Brooklyn,NY
Summary
Results-driven Senior Associate with a proven track record of leveraging data analysis and market research to drive revenue growth for major brands. Adept at transforming complex data into actionable insights and data-driven recommendations that contribute to substantial increases in projected revenue.
Overview
3
3
years of professional experience
Work History
Senior Associate
Warner Brothers
07.2022 - Current
- Conduct in-depth market studies and data analysis for major brands, including WB, Hulu, and Disney
- Provide actionable insights and data-driven recommendations, contributing to projected revenue increases
- Utilize analytical tools such as SPSS, Web Author, and JIRA for research analysis and project management, enabling the team to make informed decisions and drive sales strategies
- Successfully managed research projects in nine international territories, ensuring on-time project delivery and supporting global market expansion
- Collaborate closely with, and Hulu clients, identifying their needs, generating data-driven results, and building strong client relationships to drive sales growth.
Market Research Analyst
Kantar
09.2021 - 06.2022
- Conducted comprehensive market research, ad effectiveness, and copy test studies for Fortune 500 brands, media publishers, and ad agencies
- Provided actionable insights and data-driven recommendations, optimizing media and brand strategies to drive sales
- Acted as the primary point of contact for clients, ensuring research objectives were met through effective study and survey design, enhancing client satisfaction and loyalty
- Coordinated multiple studies across client stakeholders and internal teams, ensuring seamless project execution and timely results delivery, crucial for supporting sales strategies
- Authored detailed reports on marketing campaigns, incorporating quantitative data analysis and offering clients actionable steps for improving media and brand strategies, contributing to sales growth.
Census Enumerator
NYCGOV
06.2020 - 09.2021
- Conducted in-person interviews with individuals and households, demonstrating strong interpersonal and communication skills, essential for building rapport and trust in sales relationships
- Consistently followed prescribed interviewing techniques and guidelines, ensuring reliable data collection, a valuable skill in sales prospecting
- Located and visited assigned areas or addresses to enumerate residents, including remote and hard-to-reach locations, showcasing determination and persistence
- Collaborated effectively with team members and supervisors, reporting progress and addressing challenges, essential for teamwork in sales environments.
Education
Bachelor’s - Philosophy And Communications And Rhetoric
St. Lawrence University
Canton, NY05.2021
Skills
- Sales Strategy
- Client Relationship Management
- Data Analysis for Sales Insights
- Market Research for Sales Optimization
- Project Management for Sales Growth
- Strong Communication for Sales Presentations
- Team Leadership for Sales Teams
- Problem Solving for Sales Challenges
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Senior Associate
Warner Brothers
07.2022 - Current
Market Research Analyst
Kantar
09.2021 - 06.2022
Census Enumerator
NYCGOV
06.2020 - 09.2021
Bachelor’s - Philosophy And Communications And Rhetoric
St. Lawrence University
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