Edwin Palma
Los Angeles,CA
Summary
Accomplished, Bi-Lingual luxury management and sales professional with over 10 years of retail experience. Proven excellence in sales growth, client outreach and retention, and brand representation. Strategically proficient at using tools to grow the business and being able to connect with clients on a deeper level to better build lasting relationships.
Overview
9
9
years of professional experience
Work History
Assistant Store Manager
UNTUCKit
09.2023 - Current
- Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
- Developed loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Trained new employees on proper protocols and customer service standards.
Store Manager
Bonpoint
05.2022 - 02.2023
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Client outreach when a new product arrived to maximize sell through.
- Go over reports to see which departments weren't excelling and strategize new ways to introduce them to our clients.
- Accept and process transfers in a timely manner to prevent inventory discrepancies.
- Making sure our sales floor and windows are following Bonpoint Visual guidelines and that pictures are sent to our Visual Merchandiser before the deadline.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
Sales Manager
Pronovias
01.2022 - 05.2022
- Supervised the sales floors and assisted my team of 6 stylists with closing sales.
- Ensured Spanish-speaking brides were comfortable during their appointments by translating what their stylist was communicating.
- Worked with the alterations team to schedule or reschedule fittings and be involved in fittings for our clients.
- Collaborated with our manufacturer team in Barcelona to ensure the quality of gowns that are ordered.
- Worked on CRM to ensure scheduling a second appointment with our brides that did not purchase during their first appointment to improve efficiency performance for our team of stylists.
Store Manager
Monnalisa
12.2019 - 01.2022
- Accomplished a 2020 YTD of $285k and improved the 2021 YTD to $461k, an overall 62% increase from 2020.
- Coordinated with our Head Quarter in Italy to plan events and strategize about the upcoming months via Zoom and WhatsApp, acknowledging the 9-hour time difference.
- Built a close communication network with the stores in the US, including Outlet, to provide accurate and timely transfers.
- Created organic honest relationships with clients and their families.
Assistant Store Manager
Bonpoint
03.2018 - 12.2019
- Increased personal sales goal by +22% through strategic client outreach.
- Successfully cross sold departments.
- Build working relationships with clients to increase and maintain retention.
- Trained and educated new sales associates about the history of Bonpoint, product knowledge, POS proficiency and client book organization/upkeep.
- Built effective working relationships with colleagues in other stores and in support departments at Head Office.
Supervisor
Coach
03.2017 - 03.2018
- Strategically worked on staff management.
- Trained new sales associates on product knowledge and brand awareness.
- Supervised the sales team and prioritized all responsibilities to ensure that customer service and experience is satisfactory.
- Met visual guidelines/deadlines for new projects.
- Developed trust and loyalty through fair and consistent supervision of the team.
Key Holder
Stuart Weitzman
12.2014 - 03.2017
- Assisted in training new sales associates.
- Store visual merchandiser Employed all available support material and was keenly aware of all current marketing and promotional activity.
- Maintained an organized and up-to-date client book.
Education
High School Diploma -
North Hollywood High School
North Hollywood, CA01.2012
Skills
- Proficiency in Microsoft Word, PowerPoint, and Excel
- Idiomatic fluency in Spanish and English
- Relationship building and management
Timeline
Assistant Store Manager
UNTUCKit
09.2023 - Current
Store Manager
Bonpoint
05.2022 - 02.2023
Sales Manager
Pronovias
01.2022 - 05.2022
Store Manager
Monnalisa
12.2019 - 01.2022
Assistant Store Manager
Bonpoint
03.2018 - 12.2019
Supervisor
Coach
03.2017 - 03.2018
Key Holder
Stuart Weitzman
12.2014 - 03.2017
High School Diploma -
North Hollywood High School
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