Summary
Overview
Work History
Education
Skills
Accomplishments Activities
References
Timeline
Generic

Edwin Rios

Fort Worth,TX

Summary

Collaborative leader with dedication to promote engaged and empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Resourceful Leader offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with hardworking mentality to maintain quality of services and products.

Overview

9
9
years of professional experience

Work History

Market Sales Leader

Bimbo® Bakeries USA
08.2021 - Current
  • Maintain up-to-date knowledge of products and services offered to customers.
  • Provide leadership, guidance and direction to sales team members, offering assistance with any need at any time.
  • Coordinate with other departments to provide smooth execution of sales initiatives.
  • Facilitate regular team meetings to discuss challenges, successes and strategies.
  • Develop and implemented strategies to increase sales and improve customer service.
  • Monitor daily sales performance and provided feedback to each team member.
  • Assist sales team members in developing customer relationships, and building customer loyalty.
  • Train and coach sales team members on best practices for customer service and sales techniques.

Route Sales Representative

Bimbo Bakeries USA
04.2018 - 08.2021
  • Spearheaded 20% annual growth serving a wide variety of clients
  • Developed ongoing future business plan and generated over 600,000 in annual sales
  • Interfaced with customers at store level for brand strategies and display placement
  • Reconciled orders with financial plans and forecast
  • Worked with both express and conventional sides of business.
  • Maintained positive relationships with customers using good communication and follow-through abilities.
  • Maintained up-to-date knowledge of products and services to address customer inquiries
  • Managed product transitions from warehouse to customer site, loading, and unloading in alignment with specifications.
  • Analyzed sales and customer data to identify buying trends and offer recommendations.
  • Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables.
  • Boosted revenues by upselling and cross-selling products to new and established customers.
  • Utilized route optimization software to plan and manage delivery routes.
  • Immediately addressed problems with customers to promote speedy resolution.
  • Collaborated with customers to identify needs and provided catered solutions
  • Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
  • Displayed products properly at customer sites and according to company specifications and policies.
  • Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
  • Represented wide range of products and brands.
  • Developed and implemented promotional strategies to boost sales and customer loyalty.
  • Identified customers' needs and provided information on appropriate products in effort to promote cross-selling.
  • Operated delivery vehicles safely and efficiently.
  • Developed strong customer base through efficient and reliable service.
  • Completed daily pre- and post-trip vehicle inspections.

Field Sales Associate

Marquez Brothers
11.2014 - 05.2015


  • Coordinated with driver and merchandised to ensure all orders fulfilled.
  • Maintained responsibility for 55 stores within assigned territory, consistently touching base to assess needs and satisfaction.
  • Conducted research to monitor market conditions and industry competitors.
  • Developed and presented educational pitches detailing practical and financial product benefits.
  • Visited key customers repeatedly to promote retention and relationships.
  • Maintained accurate and thorough records of leads and customer account information.
  • Represented company brand during customer and prospect interactions.
  • Forecasted sales, developing and evaluating various methods of customer interaction.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Traveled throughout assigned territory to leverage leads and visit existing customers.
  • Built relationships with customers and community to promote long term business growth.
  • Contributed to team objectives in fast-paced environment.

Education

Fort Worth Can Academy
01.2013

Skills

  • Prompt
  • Customer engagement
  • Team leadership
  • Sales coaching
  • Sales presentations
  • Time management
  • Relationship building
  • Sales forecasting
  • Effective communication
  • Conflict resolution
  • Problem solving
  • Motivated
  • ION
  • PRO-Track
  • Quick Learner
  • Bilingual
  • ERome
  • Active listening
  • Analytical thinking
  • Market analysis
  • Account management
  • Contract negotiation
  • Business development
  • Key account growth
  • Strategic planning
  • Decision making
  • Cross-functional collaboration
  • Product knowledge
  • Territory management
  • Performance Management
  • Personnel Management
  • Brand Management
  • Customer Retention
  • Product and Service Sales
  • Account Penetration
  • Sales Tactics
  • Business Planning
  • Operations Management
  • Business Administration
  • Sales Support
  • Negotiation
  • Complaint Resolution
  • Margin Minder
  • Stay In Front (BOOM)

Accomplishments Activities

  • Ready To Work Program Participant
  • Student of the Year Award

References

  • Raul Reyes ZSL (817)-565-7063
  • Kevin Walton OSL (817)-228-5704

Timeline

Market Sales Leader

Bimbo® Bakeries USA
08.2021 - Current

Route Sales Representative

Bimbo Bakeries USA
04.2018 - 08.2021

Field Sales Associate

Marquez Brothers
11.2014 - 05.2015

Fort Worth Can Academy

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Edwin Rios